Cerys Keneally

Approaching Schools

Business EN ↓ 62 episodes

Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives. LoveAdmin are proud sponsors of the Approaching Schools Podcast.   Save time and step up your admin software.  Take your organisation to the next level with the only provider of advanced booking and club management software, with multi-award winning growth consultancy and personalised advice.  Get a free demo at https://loveadmin.com/get-a-demo/?utm_source=landing+page&utm_med...

Author

Cerys Keneally

Category

Business

Podcast website

www.ceryskeneally.com

Latest episode

Jun 22, 2026

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Episodes

The £10,000 Mistake Most Providers Make After Sending Their First Email 22.06.2026

Now if today's episode has hit a nerve and you've realised your school or nursery outreach currently lives across notebooks, sticky notes, emails and your memory, I've put together something that can help. It's called the Fully Booked In Schools Roadmap and it walks you through the process of building a predictable pipeline of school and nursery opportunities. Get your copy her...

Become An Essential Early Years Partner and Build Nursery Partnerships That Last 25.05.2026

In this episode of the Approaching Schools podcast, I share why relying only on public classes can keep your income unstable and how building long-term nursery partnerships can change that.  I talk about what nursery leaders are really dealing with right now – funding pressures, staff workload, and school readiness,  and why they don’t buy “activities”, they buy outcomes.  You’ll hear how to refra...

Why the Summer Term Is Your Biggest Opportunity (If You Understand What Schools Need Right Now) 20.04.2026

If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignore Piecing together bookings term by term Relying only on public classes for income Then come and work with me and my team in the Approaching Schools Academy, where we will show you a better way. Inside this programme, you will learn a step-by-step strateg...

The 3 Stages That Turn Schools From “Maybe” Into Long-Term Partnerships 16.03.2026

If you're an established children's activity or wellbeing provider and you're tired of: Sending emails schools and nurseries ignore Piecing together bookings term by term Relying only on public classes for income Then the Get Fully Booked In Schools Masterclass will show you a better way. Inside this training, Cerys breaks down the Position → Approach → Secure method used by hundred...

Why Schools Don’t Say Yes (Even When They’re Interested) 16.02.2026

Approaching Schools LIVE: The Offer Approval Experience On March 28th in central Birmingham, the goal isn’t just to help you create an offer. It’s to help you create an offer that feels safe for schools to approve. An offer that aligns with how schools and nurseries actually make decisions. An offer that reduces risk in the mind of the decision-maker before you ever press send. Because when your o...

Why Schools & Nurseries Can Actually Be Easier to Sell to Than Parents 19.01.2026

To grow your partnerships this year, you need to align with how school and nursery decision makers think.  This is exactly why I run the Approaching Schools Challenge… because in this free one week training, we don’t just tweak your emails - we retrain your brain from parent-selling to education-partner thinking. That’s when schools and nurseries stop feeling intimidating…and start feeling logical...

The Invisible Infrastructure - Why Most Providers Build Their School Partnership Strategy Upside Dow 15.12.2025

If this episode resonated with you and you’re ready to lead your business in schools at the next level,  Click to open WhatsApp, type “VIBE” and press send.   I’ll let you know if Q1 of my mastermind is the right level for you. This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking  management software! Say goodbye to admin overload and h...

The Permission Gap - CEO Thinking & Leadership in School Partnerships 24.11.2025

Having worked with 8,551 providers in the Approaching Schools Challenge, I’ve realised that following up is actually the biggest challenge most people have.  If that’s you, I want to share something with you.  Click to open WhatsApp, type “Follow Up” and press send.   I’ll let you in on the biggest difference I see between providers who get schools and nursery contracts after the challenge and tho...

You're an Essential Education Partner - The Third Workforce in Education 27.10.2025

💎 Introducing the VIBE Mastermind - Valuing Impact, Building Enrichment. It’s a year-long mastermind for established providers who are already partnering with schools or nurseries and want to scale with more strategy, more confidence, and more community. Inside VIBE, we’ll meet every month online - and every quarter in person - to plan, grow and lead together. We’ll map your income, impact and vi...

Do Schools & Nurseries Really Have The Budget? Why They Need You More Than Ever 16.09.2025

If you’re ready to step into your identity as an essential education partner and approach schools or nurseries this academic year, take the Approaching Schools Challenge! This 1 week free training has been tried and tested by over 8,000 providers in the last 6 years.  The methods have been endorsed by senior leaders in schools and nurseries and you’ll get free feedback and Q&A every step of th...

Scale Smarter - How To Grow Your School or Nursery Partnerships Without Burning Out 18.08.2025

If you’re ready to make more money from your school or nursery partnerships , my one-off London mastermind day on 18th October is for you.  We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem.  You’ll even get to work on your money leaks and leave with y...

Becoming More Visible To Schools (From Passion Project to Purpose-Driven Business) 21.07.2025

Read all about my story from shy child to TEDx speaker, empowering thousands of providers to approach schools or nurseries and have a bigger impact on children’s lives.  Plus, get inspired by 13 other incredible stories of success beyond the stage, told by performers who pivoted into business.  Get your copy of the no.1 Best Seller “Spotlight On Success” now at https://amzn.to/3Ihjcs5 This episode...

Funding - It’s Not Your “Job” But it IS Your Business 23.06.2025

Still being ghosted by schools or nurseries? Take the Approaching Schools Scorecard now and discover which parts of your marketing can be improved in just 4 minutes! Take the free quiz at www.ceryskeneally.com/freebies   This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software! Say goodbye to admin overload and hello to...

The Tech You Need to Grow And Retain Your Clubs in Schools 26.05.2025

Want to have a bigger impact by growing your business in schools or nurseries this year but don’t know where to start? The Approaching Schools & Nurseries Bundle has all of the tools I use, including my campaign calculator, campaign calendar, email cheat sheet, follow up ideas and Campaign Mapping mini course - check out what you get here while it’s still available at just £197 inc VAT: https:...

The Truth About Free Tasters - If You Think They Don’t Work In Schools, You’re Missing The Point 22.04.2025

If this episode resonated with you and you’re thinking, ‘I need a more valuable offer for schools,’ then I’d love to invite to my free Approaching Schools Challenge where we will be creating our offers, evidencing the need for our services and bringing in the bandwagon effect with our local schools and nurseries! Join the challenge at https://www.ceryskeneally.co.uk - we start on 28th April and th...

Perfect Timing, Perfect Pitch - What Franchisors AND Franchisees Can Do Right Now 31.03.2025

If this episode hit home and you’re thinking, ‘We need a better system for schools,’ then I’d love to invite franchisors to apply for my 7-week consultancy programme. You’ll walk away with 6 done-with-you school/nursery marketing campaigns built just for your brand and a plug & play system your franchisees will actually use. Only one franchise per industry niche will be accepted and applicatio...

The Power of Assemblies – How to Engage Schools & Boost Club Sign-Ups 17.02.2025

Turn your school assemblies into sold out clubs! Learn how to confidently deliver high-impact school assemblies that inspire pupils, fill your clubs and position yourself as a trusted activity education partner for schools - all in just 4 weeks!  See what you get in my brand new course: Assembly Impact at https://ceryskeneally.kartra.com/page/Assembly-Impact We start on 4th March! This episode of...

Approaching Schools & Nurseries Q&A 20.01.2025

If you’re ready to ditch the endless guesswork and finally land consistent bookings in schools or nurseries, I invite you to join the Approaching Schools Challenge. This is your chance to master a proven, feel-good approach that draws in headteachers and nursery managers—without the stress or awkwardness. Head over to www.ceryskeneally.co.uk now and secure your free spot. We start on 27th January!...

Charting Success - Marketing Children’s Activities to Schools and Nurseries in 2025 16.12.2024

If you’re brand new to approaching schools and nurseries, download my free workbook for lots of inspiration on growing a stable business for long-term impact in 2025 at www.ceryskeneally.com Or if you’ve tried and failed to connect with schools or nurseries in the past, take my 4 minute quiz at www.ceryskeneally.com/freebies to pin point which part of your funnel needs a fix for 2025 - I’ll even s...

When Your Offer To Schools Or Nurseries Misses The Mark 25.11.2024

If you’re ready to escape the overwhelm and build a stable business with long term impact in schools or nurseries in 2025, now is the time to join the Approaching Schools Academy - my CPD accredited professional development programme.  Don’t forget that fantastic Black Friday offer to work with me closely via additional 1-1 support alongside the programme for a full 12 months! Go to https://cerysk...

Why Less Is More In Education Marketing 22.10.2024

Right now you’re probably thinking about your next campaign because it’s your last real chance to get some marketing out to schools or nurseries before the end of the year.  If you just want to know exactly how to structure your next campaign for success, get some follow up templates to boost your response rate, access my campaign mapping masterclass to learn how to map out the rest of the academi...

Education is Changing - How to Stay Relevant as a Business in Schools 09.09.2024

To learn more about how you can implement my C.L.A.S.S Concept to build long term partnerships with schools and nurseries, join my “Back To School” 2 Part Masterclass series on 17th & 18th September.  Sign up for Facebook messenger notifications to find out when and where I’ll be going live at https://m.me/ceryskeneally?ref=w29182548 Join the discussion in Approaching Schools Community For Chi...

How Former Teachers Can Get Back Into Schools or Nurseries on Your Own Terms 12.08.2024

Join my 3 day online experience for former/part-time teachers to help you get back into schools or nurseries on your own terms so you can continue to do what you love without the bureaucracy or burnout! Register for free at https://ceryskeneally.kartra.com/page/on-your-terms Read the transcript for this episode here!

Your Summer Action Plan 16.07.2024

If you have had good value from listening to any of the episodes from this podcast, I would be honoured if you could vote for me in the National Children’s Activities Awards.  Please go to the following website, scroll all the way down to Special Award and Game Changing Supplier, then select “Cerys Keneally - Approaching Schools Academy” at https://whatson4kids.co.uk/awards/vote Get support with y...

Get Your Baby Classes Into Nurseries 17.06.2024

In this episode of the Approaching Schools podcast, we dive into the exciting opportunities that come with partnering with nurseries and preschools. We explore how these collaborations can lead to a more reliable income and open up plenty of daytime work possibilities. It's essential to get a solid handle on the aims and principles of nursery management and to effectively show how our service...

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