Approaching Schools

In this week's episode I want to talk to you about the importance of setting realistic deadlines in marketing to schools and nurseries. Protecting your deadline integrity when following up and tailoring your campaigns to different problems. Deadlines are important for schools and nurseries to respond to booking requests, as they create a sense of urgency and help the provider know capacity, s...

In this week's episode I want to talk to you about how you can accelerate your sales as a children's activity provider. We will consider: how to accelerate your sales in different ways the number of touchpoint you need with potential clients where you can find your prospective clients on social media different ways to connect that you may not normally consider Join thousands of like-mind...

Did you know that the reality is that many parents do not even know that your service exists. There are so many people in your community who are not seeing your social media. So today I want to share with you ways to create a marketing funnel through your local community. We will consider: how we can bring more awareness to your business in your community  ways to work out who you can collaborate...

I have been thinking a lot whilst preparing for my TED talk about the impact children's activities providers are making on the children they work with, their families and the wider community.  So in today's episode I want to encourage you to do the same and start to understand the impact you are making. I also want to encourage you to think about why you are running your activity busines...

In this week's episode, as we begin another school term at the start of the year we are talking about how we collaborate with schools. I am pleased to welcome one of my Academy members, Jackie from Stageability, to share her own experience of this as a provider.  We will discuss: what collaborating with schools at the start of the term actually means how we can be consistent in our contact wi...

In this episode I want to consider how classic communication methods can work wonders for your marketing strategy even in the busy world of social media marketing. In this episode I discuss: how can you make email marketing work for you why hand written letters work in this digital age ensuring your communication is relevant standout subject lines in your emails what content should you include The...

How do you create strong partnerships with schools and nurseries? This is what activity providers are wanting to understand so that they can develop their business further. To learn more about this hear me talk about: why enrichment activities are so important how do schools and nurseries choose providers what do successful providers do what does the decision making process look like how to build...

In this episode I am talking all about the power extra curricular activities have in a school setting. Let me take you into the world of a child who so longed for these activities taking place outside of school to take place in school. Can you recognise who I'm talking about? Hear me share how to foster partnerships with schools, including conducting research, offering free trial sessions, an...

In this episode I want to talk about something that I am incredibly passionate about for kids activity providers. How can you build a more stable income by working with schools and nurseries. I discuss: some examples of Childrens activity providers and how they have grown their income streams through schools and nurseries the funding routes available how to show the value of what you do how to fut...

Today's episode is all about how you can become a smooth operator before the next academic year. I am going to share with you some of the best ways you can review your systems and processes. By doing these things you are going to get a jumpstart on the academic year and make your business even more easy to work with. As a special thank you for listening to today’s episode, here is an amazing...

What can you be doing at this time of year to set yourself up for success when the new school year begins. How can you start to renew your contracts? What can you be doing to build your contacts list? Well this is what we are going to consider in today's episode.  It's our final live launch of 2023! Join the Approaching Schools Academy for CPD accredited training with unrivalled live sup...

In this week's episode I am talking all about the 'ABC's' of marketing for activity providers looking to secure work in schools. I am going to give you three simple tips that will be helpful if you’re just starting out in business. We are going to think about how you can be strategic and intentional in your marketing and what methods you can use to communicate. We will also thi...

In this week's episode, 'School smarts - expert advice that you would never know you needed' I am talking about how you understand the needs and expectations of schools and nurseries.   We discuss: The importance of showing differentiation within your activity being provided  How can you get parents involved Ways that you can use testimonials effectively How do you can highlight the...

In this week's episode I want to share with you my tips and tactics for selling to schools and speaking their language. We're going to explore where the selling stage begins, and I can tell you that many people get this wrong.  We discuss: How you consider the value exchange What are schools looking for for their money What are your next steps after the demo How you can make the process...

In this week's episode I am talking all about how you can have the educators edge in your business. How do you stand out as unique when there are others providing similar services? So let's discuss some of the you can stand out.  We will think about: providing and awards and accreditation how you can upsell your services what gives you the edge how to use testimonials and reviews when is...

In today's episode I am talking about how you can build a full marketing campaign to send to schools and nurseries. This is the perfect time of year in the Summer term to be building your marketing campaign.  We will think about: how you can prep for the campaign what are your goals, aims and objectives the number of touchpoints and follow ups you need for success how many campaigns should yo...

In this week's episode I want to talk about how we can ensure the quality of your service is recognised by the school or nursery you are working within. We will discuss: why the Summer term is a great time to be thinking about how your schools and nurseries rate the quality of your service contract renewals what is the value that you are currently offering within your programme why you should...

In this week's episode I would love to talk to you about how working with PTA's can support your business growth. It's a well known fact that PTA's are always looking for ways to fund raise and opportunities for events.  Have you ever considered that by working in partnership with a school PTA you could increase your visibility in both the school and community, secure more work...

In this week's episode I  want to explore with you the importance of packaging services together, offering annual contracts, and providing incentives to schools to encourage them to book for longer periods. I will also highlight the benefits of showcasing the value of services and outcomes to schools. 

In this week's episode I want to talk about how you can market to schools and nurseries without being salesy. I will talk about: why a marketing process is key the problems people come up against when approaching schools and nurseries why it can feel icky to handle objections why sales are the next logical step for you when you implement my process The Approaching schools academy is now open....

In this week's episode I want to talk to you about how you can achieve your full potential in your children's activity business this year.  As a children's activity provider are you clear about what your goals and targets are for your business? They will be different for each individual but if you are not clear on your own goals then they will be impossible to achieve. When you have...

In this week's episode I would love to share with my story so far with Approaching Schools. I will discuss: why I have a business that solves a unique problem for a niche business sector the importance of extra curricular clubs to me personally as I was growing up how I built creative confidence creating a business I love whilst travelling the world where the Approaching Schools Academy start...

In this week's episode I want us to consider the targets you might want to set to help you bring in more revenue by working with schools and nurseries. Do you worry about setting revenue goals? Or are you motivated more by the number of schools you work with or number of pupils? Whatever your aspirations, let's consider how to establish clearer targets and how you can achieve them. Also,...

In today's episode we are thinking about the number one problem childrens activities providers have before they join the academy. We are talking about getting past the people who are incredibly good at their jobs, the gatekeepers, more often known as receptionists.  We will discuss: we touch on the ingredients of a good email to schools and nurseries how can we personalise emails who do we ch...

Pricing and packaging your services can feel like a big issue. When you look at what providers are charging and what schools and nurseries are paying there can seem to a huge range. So where do you start and what do you need to consider when pricing and packaging your services?  In today's episode we will think about: how important it is to have a bespoke pricing strategy for your business do...