The Channel Buzz

Welcome to season 2, episode 11. I had the opportunity to chat with Donna Krizik, President and Owner of Krizik Marketing Group. What did we chat about? ISV Best Practices Tips & Tricks How you can stand out in a crowded space Donna shares some great insights and examples. Like, what are your only's? Follow Donna on LinkedIn. Learn more about Krizek Marketing Group. Don't forget to dow...

Hello all, it's season 2, episode 10. I had the chance to chat with Sam Bush, Marketing Programs Manager, at FloQast. Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Is your marketing meeting millennials where they are, with the content they enjoy consuming? Some bullet point...

Hey everyone, it's episode 9. I'm excited to chat with Maeve Naughton, President and Owner of MKN Consulting. Despite what many believe, working with Partners isn’t “all” about the relationship. Sure, it’s a part of it. Still, you need to know about your partners: how they market what they can and can’t do (from an expertise perspective as well as what’s available to them) make joint plans...

Hey everyone, it's season 2, episode 8, and I'm excited to chat with email expert, Jay Schweldelson. Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led  SubjectLine.com  through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple...

Hi everyone, it's episode 7 of 2023. Today I have Peter Matejcek, Chief Efficiency Officer, at WorkflowX, joining me to talk all about video and why it needs to be part of your marketing strategy. We chatted about: Top video strategies for ISVs to drive digital engagement, even with limited resources. Effective ways to use video to showcase your expertise and stay ahead of changing technology...

Hi everyone! It's episode 6 and I got to chat with Adam MacIntosh, Director of Emerging Technology, at WebSan Solutions. What did we chat about: Our EVOLUTION We started in the Dynamics GP space 15-20 years ago and had IP we offered for that product.  Some of that migrated to Business Central, but like most other partners, our IP offering grew organically as our Business Central practice grew....

Hello everyone! It's episode 5. I'm excited to chat with Cheryl Salazar, Partner and MVP, from The Partner Marketing Group. Today we chatted about: -Cheryl's background and role - she's been in the technology space for over 30 years throughout the US and Africa -What services they provide both partners and ISVs - it's pretty much everything you can think of from a marketing standpoint -Their infam...

It's episode 4! I’m joined by industry expert, Liz Hallen from Dynamics User Group. This is the audio version of a webinar we just did where we shared our top tips for getting the most out of those events you sponsor! Because, events are a huge investment of both time and money whether it’s virtual or in-person.  You want them to be successful and prove the ROI. I’m right there with you. We a...

Hello everyone and welcome to episode 3 of 2023. Brian Whipple, Marketing Manager from CoNetrix parent company to AccountingWare, was my guest this week.  They conducted a survey asking GP users about their future plans, migration timeline, and more. The survey resulted in 164 responses which led to several informative observations on what decisions companies are making concerning their...

It's episode #2 of 2023! This week I'm chatting with Adam Berezin, Co-Founder and CEO of MSDynamicsWorld.com (MSDW). So what did we chat about: Celebrating 15 years How has MSDW evolved over the years How they help partners and ISVs What's to come in 2023 Plus, we have an exciting NEW program launching as well.  Learn more about MSDW programs . Download The ISV Guide to Grow your Audience.

Hello everyone! Welcome to the first episode of 2023. I'm excited to chat with Louisa Gooding, Senior Business Development Manager at Acumatica and acu-connect Board Member. In case you didn't know we are both on the acu-connect board so we work closely with the Acumatica community in many aspects. If you're going to Acumatica Summit please make sure you join the acu-connect session on January 29...

It's episode 38 and the last episode of 2022! Wrapping up the year with Part 2 of my discussion with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer, Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show. We talked about: 1. Microsoft Biz Apps 2. Specific product 3. Microsoft...

Welcome to episode 37 and part 1 with my guest, Aaron Back also known as The Bearded Analyst.  He's the Chief Content Officer and Principal and Founding Analyst of the Acceleration Economy, the VP of Dynamic Communities and the Podcast Host of the Back @ IT Show. Today we chatted about the 4 pillars: Considering a new Business Application New to  Migrating to another  Optimizing wha...

Here's episode 36! Today my guest is Carol Livingston, Founder of Dynamics Connections. It was such a great conversation. We started off with a quick discussion on trends impacting VARs and ISVs and then onto Four things that ISVs and VARs can do to better to work together: 1. Building a relationship/partnership VARS vetting partners  VAR’s getting agreements/margins/expectations set upfront...

Hello all! It's episode 35 and I have not one but two guests with me this week. We have Kamil Karbowiak, Managing Director and Tristan Threlkeld, Director of Sales and BD at Data Courage. We chatted about: How does your company help partners and their clients with automation? Does your app replace a person/job or is this solution help the resource/associate be more efficient? So, this will he...

Hello everyone! It's episode 34. I'm excited about this episode and my guest this week.  With everyone working from home and spending their days online, capturing the attention of your clients – or more importantly, your future clients – is more challenging than ever. With marketing emails staying unopened and search engine ads being ignored, how can a growing ISV make a name for itself in a...

Well, I'm back from Community Summit. It was such a great time and it was so great to see everyone. This conference certainly grew from last year with a few thousand attendees. Today I am going to cover my top takeaways from the conference and my overall feedback on how this one went regarding the: -Welcome reception -Expo  -Partner Solution Showcase -Summitland program It was so great t...

Hello all! Welcome to episode 32. My guest today is Todd Bowlsby, Senior Manager at Armanino. He's passionately helping people and organizations solve their business-related challenges with technology. He and I chatted about: Being in the channel over the years   What do you focus on now  Working with ISVs  Best practices/mgmt skills Have you downloaded The ISV Guide to Grow Your Au...

Here's episode #31. Today I chatted with Jon Rivers, President of Marketing Monarchs and Co-Founder of Marketeery.  We all use social media to grow our business and it's always evolving and changing. Get some amazing social media strategies and tips such as: Researching what platform to use and how to use it 3 keys goals when building your social media strategy How often you should post...

Welcome everyone to another episode of The ISV Society podcast. My guest this week is Rob Fegan, Founder of Venvito.  Venvito's mission is to help partners demystify working with Microsoft and set themselves up like Microsoft's most successful partners. Creating messaging that engages the Microsoft field team supported by a co-sell win formula that delivers a winning partnership. www.venvito....

Hi all! It's episode#29! Today's guest is Doug Bertram, Regional Account Manager, at Metafile.  Today's topic is all about AI. I asked him: 1. How has AI evolved?  2. What role does AI play in AP Process Automation?  3. What benefits are being achieved with advancing technology?  4. What does the future of AI look like? Learn more about Metafile and its AP automation solutions....

It's episode #28 and I had the opportunity to chat with Tori Barlow, VP of Marketing, at Allbound, The #1 Partner Preferred Portal. Here are the questions I asked: What are the partner program best practices? What do companies struggle with when developing or tweaking their partner program? Have you seen any trends on what works and what doesn't? How does Allbound help? Follow Tori  Follow Al...

Welcome to episode #27. This week my guest is Candyce Edelen, the Founder of PropelGrowth . She's a LinkedIn expert and helps B2B companies find more sales opportunities. We chatted about: Why LinkedIn is a great social platform for B2B What are the do's and don'ts when using LinkedIn Tips and tricks Follow Candyce: https://www.linkedin.com/in/candyceedelen/  Save 10% on her course, PropelGro...

How many emails do you receive, either personally or professionally, that are personalized? When creating content it’s so important to not only speak to your audience but personalize it in some way as well. One thing that drives me crazy are all the emails that I get that are so generic. I get ones that are talking to partners, ones that are talking to customers, and ones that are speaking to ever...

Welcome everyone to Episode 25! Today I'm chatting with Sam Gupta, Host@WBSRocks | Independent ERP and Enterprise Technology Selection Expert | Supply Chain Transformation and IT Procurement Adviser | Digital and E-commerce Strategist | Fractional CIO. We talked about things such as: ElevateIQ - mission and what he does How he helps customers  How ISVs help him Links to Subscribe: 👉 https://...