Six Figure Brand®

At some point in your online business, you’re going to run into a client situation that… just doesn’t work. Maybe you need to fire a client. Maybe a client fires you . Or maybe you both realize it’s not a fit and decide to walk away. None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons aroun...

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability , it eventually breaks. In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advant...

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward. In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found...

Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better d...

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way.   In this episode, I'm unpack...

Military spouse business owners, this one’s for you. If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple. From disrupted routines and lost childcare to staying v...

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale.  In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, a...

Branding doesn’t have to be complicated or expensive . Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use t...

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely.  No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time. In this episode, I’m sharing the four things that caught me completely off guar...

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress. But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make...

Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career. In this episode, I'm getting raw and real about my my personal jour...

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business. A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over agai...

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed. In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual ove...

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer. In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your busi...

What do motherhood, social media, and business growth have in common? A lot, actually. In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity.  We’re getting into her unique journey into motherhood, how that shaped the way she...

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website...

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side. In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run wi...

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients. In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated d...

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer. I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience.  We’ll also talk about how to know if your current strategy is lacking (hint: if y...

You had a great discovery call. You sent the proposal. You were sure this one was going to convert… and then the lead ghosted. Or said no. Or picked someone else.  Cue the internal spiral. In this episode, I’m sharing the mindset shift that helped me finally stop taking every “no” so personally and why client rejection usually has nothing to do with your talent, likability, or worth. If you’ve eve...

Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years. In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also...

If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one. In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client.  Whether you're early in busin...

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make. We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio mana...

Before I ever started designing brands or running an agency, I was pushing carts and boxing groceries at Costco and honestly? That job taught me more about running a successful business than most of my marketing classes in college. In this episode, I’m sharing the unexpected (but important) business lessons I learned working at one of the most trusted retail brands in the world. From how they trea...

Hiring a business coach can be a game-changing investment or a really expensive mistake. If you’ve ever wondered whether coaching is right for you, what type of support to look for, or how to vet potential coaches, this episode will give you the clarity and confidence to make the right call. I’m sharing the real story behind my coaching experiences, what I’ve learned about choosing the right suppo...