Listing Agent Lifestyle - Real Estate Marketing

Today on the Listing Agent Lifestyle podcast, we're talking with David Simon from Bergen County, New Jersey. David's been a long time resident of Bergen County. His family ran a hardware business for 70 years there, so he has a lot of roots that he used to start as a real estate investor, buying and flipping homes, and then into becoming a real estate agent. Both he and his wife practice real esta...

Today on the Listing Agent Lifestyle podcast, we're going all the way back to a time when we were gathering with people in public, and to our GoGo Agent Academy in February of 2020. That was the last time I was in a group of people, and we gathered in Orlando for two days to talk all about the Listing Agent Lifestyle elements as we do each year. Hopefully we'll be back on track to be able to do it...

Today on the Listing Agent Lifestyle podcast, we're talking with not one but two guests, Penny Alper and Kathy Falco, up in the North East, New York and New Jersey. They've been thrust into the hotbed of what the media's calling 'the fleeing of people from New York' out to the suburbs. People who are scared to be in cities now and in condos starting a big migration to less densely populated areas....

Today on the Listing Agent Lifestyle podcast, we're talking with Justin Smith from Orange County, California. I really enjoyed this conversation because so much of what Justin's doing in the industrial real estate market mirrors exactly what we talk about in the residential real estate market. We went through all the ways of creating a 'Before Unit' to attract his ideal clients without making outb...

Today on the Listing Agent Lifestyle Podcast, we're talking with Jamie Harnish from Toronto. Jamie has picked a great midtown area of 5,400 condo's around Yonge and Eglinton that he's trying to dominate, and one of the challenges, of course, is that a lot of them are rental units. The reality is, the way advertising mail works in Canada means there's always some unavoidable overspill as he has to...

Today on the Listing Agent Lifestyle Podcast, we're talking with Eric Peterson from Texas, and this is a very timely conversation because it turned into a discussion about how we communicate right now, in a time where we don't know what's going to happen. We're in a situation where the entire country's on lockdown. We don't know when that's going to end. We don't know what the impact is going to b...

Today on the Listing Agent Lifestyle Podcast, we're talking with Todd Martin from North of Dallas, and we had a great discussion about the idea of dominating a specific category, and using the Getting Listings program to look at the opportunity you have to triangulate and be a market maker. Todd has chosen golf course homes, and you'll hear in the call why that's such a great category. But in trut...

Today on the Listing Agent Lifestyle podcast, we're talking with Kevin Kauffman from Phoenix, but not just from Phoenix. Kevin's team is spread all over, and as you'll hear, he's got a team of 40 people, all over the country, that have a pretty dynamic situation going on. What you're going to hear in our conversation is the opportunity you have when you establish some, what we call proprietary met...

Today on the Listing Agent Lifestyle Podcast, we're talking with Alex Mendal from Palm Beach County in Florida. If you enjoy a Listing Agent Lifestyle episode with talk of Getting Listings and dominating a category where you get both the buyers and the sellers, if you like to talk about multiplying your listings and Getting Referrals, then this episode is action-packed, and just for you! We talked...

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Today on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States! This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's...

Today on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan. This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come. But of course, there is...

Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in real...

Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia. One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recogn...

Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida. I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings. This episode is a great example of a category you could probably replicate anywhere in the c...

Today on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada. This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts. He started getting his top 150 together, and we...

Today on the Listing Agent Lifestyle podcast, we're kicking off the New Year with a very special episode, revisiting Ron Reed. If you've been with us since the beginning, you'll remember Ron was one of the first episodes on the podcast, and he was famously the guy who got his very first listing, and sold it before his 30-day trial at GoGoAgent even expired! He's developed that into amazing things...

Today on the Listing Agent Lifestyle podcast we're finishing up our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the forth sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, and today we're looking at the future of converting leads...

Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the third of 4 sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting refe...

Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. So these next few episodes will be some of the sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our l...

Today on the Listing Agent Lifestyle podcast we're closing in on the end of the year and not only the end of the year, we're closing in on the end of a decade. We're quickly heading into the future, and we had an event in Toronto this October to talk about exactly that. The future of real estate, the immediate future, the things that are here today, and the things that are going to shape this next...

Today on the Listing Agent Lifestyle podcast, we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix, and recently, St Petersburg back here in Florida, where I was speaking at an event with my good friend James Schramko. Now you may remember James from our periodic podcasts. Normally I go to Australia each year in August, and we record a s...

Today on the Listing Agent Lifestyle podcast, we're talking with Ruben Estrada from Denver, Colorado, and Ruben's just getting started running a Getting Listings campaign in an area of 1300 homes. It's literally his first month. He's got seven responses so far, and we talk about the psychology behind this approach. This is a great conversation to understand the method behind the message or the und...

Today on the Listing Agent Lifestyle podcast, we are in for a treat because we're talking with Tom Storey from Toronto. One of the elements of the Listing Agent Lifestyle we always talk about is Getting Referrals and managing your after unit for a 20% annual yield. Well, here we are, we're going to be talking with someone today who's doing just that! You're going to hear just how possible it is to...

Today on the Listing Agent Lifestyle podcast we're talking with Ric Luis Araujo from Oahu, Hawaii and Ric has just started the Getting Listings program, mailing to an area he wants to dominate. We identified a couple of tweaks that will fundamentally shift the way he thinks about the program, and I'm glad we had this conversation because we spent the entire hour talking about the structure and tho...