Listing Agent Lifestyle - Real Estate Marketing

Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister. This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage m...

Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate....

Today's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action. We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospec...

Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing: Selling this home Finding your own buyer Finding another home for people not interested in this house Getting another listing and getti...

Today's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and...

Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings. We run through the power of the 50-Minute Marketing Sprint to identify the very best opportunities and use the example of Gamal Aziz's transform...

Today on the Listing Agent Lifestyle podcast, we're talking with Raymond Patrick, one of our Listing Agent Academy members from North Palm Beach, about his journey from cold calling to his evolving prospect rating system. We discuss his prospecting methods focusing on persistence, and dive into how he assesses areas for investment, targets potential buyers within 15 miles on Facebook, and uses vid...

Today on the Listing Agent Lifestyle Podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before. We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive proje...

Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navig...

Today on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners. We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially. We also talked about how h...

Today on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area. We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekl...

Today on the Listing Agent Lifestyle podcast, we're talking to Mike Rosenblüm, a successful real estate agent and part of a family-owned real estate company in Huntsville, Alabama, about building a thriving real estate business and the importance of cultivating relationships with clients. This is a great conversation about how consistent effort helped him win new business in just a few short month...

Today on the Listing Agent Lifestyle Podcast, we are talking with Michel Brossmer, realtor and long-time friend from Colorado.  Michele is one of our longest-running clients, and we talk about her history and how she rode the wave of people getting homes online and figured out how to generate leads when everyone was just using the phone for marketing. We talked about her 60-year vision board and h...

Today on the Listing Agent Lifestyle podcast, we're talking to Steve Clark from Seattle, Washington, where he has a unique approach to real estate.  He focuses on properties that have been "up zoned" or rezoned to allow for more density and where there is an opportunity to transform them into multi-unit apartment buildings. So today, we talked about identifying the visible prospects, invisible pro...

Today on the Listing Agent Lifestyle podcast, I'm answering a question I've been asked a lot recently; "what are the most impactful books you've read to fast-track my marketing career?" So today, I'm running through my top 10. The books I return to time and time again, and the ones that have shaped the way I think about marketing and have influenced the programs I've developed. As you're thinking...

Today on the Listing Agent Lifestyle podcast, we're talking with Kristin Meyer about the Listing Agent Lifestyle elements that can best amplify her business. Mom of four, and an entrepreneur at heart, Kristin has run a number of at-home businesses but has always wanted to become a realtor. Choosing to get her license late in 2019, she's now up and running after a pandemic pause. We discussed the e...

Today on the Listing Agent Lifestyle show, we're talking with Jim Moore from Chicago.  Jim's been in real estate for 14 years. He started by buying a RE/MAX franchise in Chicago with a huge team all over the country, doing great numbers, but the other Listing Agent Lifestyle elements were missing.  He realized it was taking a lot of work to keep his numbers within the same range, but he hadn't imp...

Today on the Listing Agent Lifestyle show, we're talking with Dennis Isip from Spokane, Washington. Dennis has been in real estate for about 30 years. He started by co-investing in a joint property while still living in an apartment in Los Angeles and moved into becoming an agent when he saw a gap in the market. A student of marketing, Dennis started to notice opportunities in out-marketing his co...

The beginning of the year is a great opportunity to take stock of where we are and make a plan for the next 12 months. Today I want to share what I would do if we sat down one-on-one to plan your year ahead. Take all the elements of the Listing Agent Lifestyle, look for the optimum build order, and really evaluate where the big opportunity is for you to build on what you've already done. So take a...

Today on the Listing Agent Lifestyle Podcast, we're talking with Tyler Piciullo from Coral Springs, right here in Florida. He's been in real estate for six years, and in that time, he's been pretty successful at doing the hard work of making calls and setting appointments. He's at the point of wanting to change now, and rather than dialing out, set up systems so people call him. Tyler's been part...

Today on the Listing Agent Lifestyle Podcast, we're talking with Arash Namayandeh, the future Townhouse King of Toronto! Arash works with The Agency in Toronto, a pretty high-end brokerage. He's been in real estate for almost a decade, he's had great success working with investors, and he's taking all that experience to develop a listing agent lifestyle approach. He identified a great opportunity...

Today on the Listing Agent Lifestyle podcast, we're talking with Nabil Suleiman from Pasadena, California.  I've known Nabil for some time, as he has been a member of our Listing Agent Lifestyle Academy, and today we got to hear a bit more of his story. He started as a real estate investor, leading him to get his license. He then worked on some development projects and as a buyer's agent and is no...

Jeff and I are following up on the idea we had in the last episode of targeting lakefront homeowners. With a single target market selected, we picked the top end of the market, created a guide to Winter Haven lakefront house prices and started running Facebook ads. In less than two weeks of starting the process, we have a list of 88 people looking for or owning a lakefront home in Winter Haven. No...

Today on the Listing Agent Lifestyle, we're talking with Dillon Fraser from Guelph, Ontario. Dillion and I have known each other for about a year and a half, ever since he became a member of our GoGoAgent community. He's been an agent for just over three years, and in that time, he has grown from focusing on one neighborhood with about 2000 homes to 4 with about 9000 homes in total.  Today we're f...

Today on the Listing Agent Lifestyle, we're talking with someone you might recognize if you've listened for some time. Tony Kalsi from Toronto. Every year we check in, and this September marked the nine-year anniversary of a case study we've been doing all about Getting Listings, and I can't wait to share the story with you because in that time he's gone from zero to almost $3 million in commissio...