"You're In Charge" with Glenn Pasch

This comment hit me like a ton of bricks. We often get caught up focusing on what should we all be doing versus what we could do.  Kristin Smedley, author, advocate and mother to two blind children shares her story about how she came to terms with this. When her first son was diagnosed as being blind, she fought her emotions of all things he should do but won't be able to.  It was his ability...

Is your marketing invisible to your customer?  Are you taking marketing for granted when inventory is low and demand is high? What happens when things balance out but you are disconnected from your marketing strategy? in this episode, these four powerhouse marketers share their thoughts on this topic and preview their upcoming panel discussion at the Digital Dealer conference in Las Vegas in Octob...

Culture is a buzzword that gets thrown around in business all of the time.  A company has a great culture! A company has a poor culture!  The key is how to build a positive culture in your business that lasts.  In this episode, Liza Borches, President/ CEO of the Carter Myers Automotive Group shares how they have instilled a culture of "Moving Lives Forward" in their group, their communi...

What is it like, stepping outside of your comfort zone? What is it like to have your business step out to create a new business venture and others ask, "What are they doing?"  Change can be hard, especially stepping into an area where there may not be a lot of competition.  Glenn Pasch speaks this week with Paul Daly and Kyle Mountsier about their new venture, Automotive State of the Uni...

Have you ever been wowed by a fantastic marketing? And then were blown away by how they delivered fantastic customer experience?   Too often businesses focus on one or the other and never seem to connect them. I share an experience my son and I had on our recent tour of colleges. How one college stood out in delivering a fantastic experience that was memorable.  Please share, review and subscribe....

Process or Execution of Process. Which is the thing that drives you crazy as a leader?  Easy to point fingers because you as the leader are frustrated. A lot of talk about the need for process in order to build a great culture. But many don't know how to even begin yet they blame their teams. What do you as leader have to do? In this episode I break down why process is important, how to build...

Accessible Social Media. What is this exactly and why is it important.  Well many people struggle with seeing, or hearing content online. By using certain strategies and tools, you content can connect with more people and thus grow your audience.  Today Alexa Heinrich, Social Media Director for St Petersburg College share why this has become a passion for her and gives strategies to help you conne...

Who do you trust as a consumer? Why? If you are looking to gain your customer's trust how do you do it? We ask Matt Murray, CEO and Founder of Widewail, a company that focuses on leveraging reputation management to help businesses stand out.  A great conversation focusing on this topic and how to build a company who delivers on this promise for their customers.  Matt has been a good friend of...

Is marketing automation killing creativity for marketers? This is a question I pose to our guest, Lisa Gener, CRO for Dealer Alchemist. She believes automation can be a fantastic asset, but it can be a crutch for marketers who allow campaigns to run without personal interaction. Lisa shares her vision and her journey as a marketer, consultant and now her hands on approach for her clients. Great co...

We all focus on results. Whether for ourselves, our team or our business.  But are you making this mistake when evaluating results? Are you inspecting with the same intensity when you achieve success vs when you don't meet expectations? Are you involving emotions when interacting? In this episode Glenn shares his strategies,the 4 "P's" and the 5 "R's" to generate...

Building trust in your organization can be a challenge. Let alone taking over a team or being placed in a position of leadership. There can be so many mistakes made, many without your knowing it. Brian Kramer, a leader in automotive for over 25 years shares his experience building multiple successful teams. He shares his three levels of trust, personal, technical and ethical trust.  Too often we f...

Is there a difference between being a leader and leading a team? Can you do one without the other? In this powerful episode of You’re in Charge, Glenn Pasch sits down with Mike Dorazio, Marine veteran and owner of a multi-store automotive group, to unpack the real meaning of leadership. From his early days as a self-proclaimed hard-headed young man to a career in the Marines and now as a growing b...

Every business spends a great deal of money each month, generating interest online. Driving individuals to your website or your brick and mortar location.  My guest today, Whit Norrad challenges you to ask if when customers interact, are you delivering on the experience you are marketing? If not, are you just wasting your money. Fascinating conversation with a true marketing expert. Tactical and f...

Local Search. You hear about it from marketers but wonder what it means for your business. If customers are searching for your products and services in your local market, can they find you? What can you do to help? Greg Gifford, VP of Search Marketing for SearchLab shares his views and thoughts on how you can help yourself improve visibility online. If you are in charge of your marketing or workin...

A key Leadership Skill all of us should embrace is being other focused. Now not many people may have heard this saying. We have all heard of servant leadership but Andy McDowell, former Boeing employee and now leadership coach, explains why being other focused is more powerful.   From his viewpoint, connecting with your team through partnerships versus authoritative directives generate more value...

Communication skills are key to leaders being effective. Not in just speaking but listening, strategizing and being able to make your point.  Who better than a former NYC prosecutor to share what works. Having the ability to ask the right question, to guide the discussion and then convince a body of people to decide the case can be useful for everyone who listens. Enjoy this great discussion fille...

We’ve all been in meetings or presentations where we leave more confused than when we arrived—wondering, “What was the point?” or “Why should I care?” In this episode of You’re in Charge, communication expert Joel Schwartzberg shares practical strategies to help you make your point clearly, confidently, and concisely so your audience understands your message—and feels the impact. Whether you’re sp...

In this episode, Eric Bishop, international best selling author of "The Body Man" shares his journey as an author. Always fascinated by writing, even while holding down his 9-5 financial services job, he shares how he never let go of his passion for writing.  As he says, never give up, was his mantra. A fascinating conversation of the commitment he has, how he finally received a multi bo...

Struggling with Sales is one of the things that keeps leaders and owners of business up at night. Changes in process, changes in staff or even changes in marketing.  What is the right mix of process, talent and training? Dan Englander, owenr of Sales Schema shares his thoughts on how companies often miss. He shares strategies on what he does to help businesses improve performance and become more c...

As marketing becomes more fragmented, finding the right strategy for creation, delivery and breaking down internal silos becomes more important each day.  Amalia Fowler joins Glenn to discuss her views and experience handling teams, clients and the ever changing landscape of technology.  Fascinating conversation filled with tactical tips.  If you love it as much as we hope, don't forget to re...

All of us get in our own way at times. We second guess everything, based on what we see others do. What is worse is doubting ourselves based on what we see online. Social media is great, but can also hinder our efforts. We also get in the way of our teams. Even with the best intentions, we push them aside to help, yet forget we must train. In this epsidoe i discuss my journey, what you can do to h...

Ever wonder how these business leaders or even some of your friends always seem to get many htings done while looking effortless? Many of us struggle so what tools and strategies would help you take charge? In this episode, Glenn speaks again to Troy Sandidge, author, speaker and business leaders on how he creates a structure to help him achieve his goals. Troy shares tactical tips as well as a bi...

Companies spend thousands of dollars developing and marketing their products. While having internal strategy conversations is key, many companies fear customer feedback. In this power episode, Adrienne Barnes, founder of Buyer Personas, discusses how companies have to move beyone just getting a review, (which many don't read) and really have thoughtful discussusions with their customers to im...

Diversity is a topic many speak about but for others, they shy away. Not knowing what to say or not thinking they can change anyhting. What is the role of leaders regarding this topic? In this episode, Dimitrius Naylor, Marine, leader and now General Manager of a new auto dealership talks about diversity in automotive. Dimitrius shares his experience and hope that we can move to a time where you a...

As a small business owner, marketing your business on a limited budget can be challenging. Where to spend, on what platform and how to measure your results can be a challenge.   In this episode, Eric Thomas, founder of Rival Digital shares how he helps his clients market their small business. He focuses on the HVAC industry and shares how he expands his strategy to other verticals as well   Tactic...