Finola Howard

Your Truth Shared

Business EN ↓ 133 episodes

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

Author

Finola Howard

Category

Business

Podcast website

www.finolahoward.com

Latest episode

Apr 15, 2026

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Episodes

#133 Strategic Storytelling That Sells: How to Turn Your Brand from Invisible to Irresistible with Marc Rust 15.04.2026

What if your brand isn’t underperforming… …it’s just not being felt ? In this episode, Marc Rust shares why most businesses are stuck measuring the wrong things—and how shifting from transactions to connection can completely transform your growth. What You’ll Walk Away With If your marketing feels like effort without return… this episode will shift how you see everything. You’ll discover: Why...

#132 Why Your Emails Aren’t Selling (And What Happens When You Fix It) with Katie Skelton 08.04.2026

What if the thing you’re avoiding… is actually the fastest path to consistent sales? In this episode, I sit down with self-proclaimed “email weirdo” Katie Skelton to unpack one of the most misunderstood (and underused) growth tools in business: email marketing . Because here’s the truth: Most business owners aren’t struggling with visibility. They’re struggling with conversion . And email? That’s...

#131 The Hidden Asset in Your Business: Turning Your Knowledge into Scalable Growth with Maeve Ferguson 11.03.2026

Most experts are sitting on a powerful asset… and don’t even realise it. It’s not another social media strategy or a better funnel. It’s the intellectual property already inside your business. In this episode, I’m joined by Maeve Ferguson , who works with high-level thought leaders, bestselling authors and experts to turn their ideas and frameworks into lead-generating client engines that work whe...

#130 How AI Is Rewiring Your Customers — A Conversation with Mark Schaefer 03.03.2026

What if the biggest AI disruption isn’t your marketing… but your customer’s mind ? In this powerful return to Your Truth Shared , marketing futurist Mark Schaefer joins me to unpack the urgent ideas in his latest book, How AI Changes Your Customers . We’ve talked before about how marketers must adapt in an AI world. But this conversation flips the lens. Because AI isn’t just changing how we work....

#129 Why Pressure Matters More Than Your Million Dollar Goal with Finola Howard 18.02.2026

What actually changes you when you set a bold goal? Is it the number? Or is it the pressure that goal creates? In this return episode of Your Truth Shared , Finola shares what shifted when she took her Million Dollar ambition seriously — not as a vision board idea, but as a real commitment. This isn’t a revenue report. It’s a leadership reset. You’ll hear what the pressure of a bold goal revealed:...

#128 Are Virtual Summits Worth It? The Real ROI of Collaboration with Lauren Tilden 11.11.2025

Everyone says hosting or speaking at a summit will “explode your audience” — but do they really work? In this episode, marketing strategist and Making Good podcast host Lauren Tilden pulls back the curtain on what summits actually deliver, what most people get wrong, and how to use them as a powerful, intentional growth strategy — not just another marketing experiment. Whether you’re summit-curiou...

#127 The Only Way to Build a Business Worth Having with Finola Howard 04.11.2025

What if the missing piece in your business isn’t another plan, but the feeling that drives it? In this milestone solo episode, Finola Howard shares the 20-year journey behind the Joyful Annual Planner — and the deeper belief that changed everything. This isn’t just about planning. It’s about why you plan. It’s about what happens when joy stops being an afterthought and becomes the very foundation...

#126 The Psychology of Sales — Building Trust One Promise at a Time with Michael Fitzgerald 14.10.2025

The final deal is never made logically — it’s made psychologically. That’s the core truth at the heart of this conversation with Michael Fitzgerald , founder and CEO of OnePageCRM   . Michael is an inventor turned entrepreneur whose product vision has never wavered: make sales as simple as possible — and as human as possible. In this episode, he shares how small, consistent promises create tr...

#125 AI Can Support You — But It Shouldn't Decide for You with Finola Howard 07.10.2025

AI can help you move faster, think clearer, and create better — but if you start letting it decide for you, you risk losing the very reason you became an entrepreneur in the first place: your freedom to choose. In this solo episode, Finola shares a powerful story from inside her SOAR program that triggered a gut-level “No, no, no!” reaction — and sparked this exploration of what happens when we ha...

#124 — Funnels That Convert, Ads That Scale: Proven Steps to Business Growth with Melissa Litchfield 02.10.2025

If you’ve ever felt stuck wondering when (or if) you should start running ads, this episode is your roadmap. Paid traffic can feel overwhelming—but the truth is, 95% of seven-figure businesses use ads to grow and sustain their results. Melissa Litchfield, Founder of Litchfield Media, breaks down how to confidently move beyond organic reach, design a funnel that actually converts, and reverse-engin...

#123 Stop Chasing Customers. Start Optimising Your Money Model for Flow with Finola Howard 23.09.2025

Do you feel like every sale resets your business back to zero? 👉 Sell the programme. Start over. 👉 Sell the coaching package. Start over. 👉 Sell the product. Start over. That exhausting cycle isn’t a sales problem — it’s a fragmentation problem. In this episode of Your Truth Shared , I’ll show you how to defragment your money model so you can build flow in your business — flow of customers, flo...

#122 – The Shifts That Separate Those Who Scale From Those Who Stay Stuck with Debbie Jenkins 16.09.2025

Only a tiny percentage of women ever reach seven figures in business. That’s one of the reasons I’m writing my next book—and in this episode, you get a front-row seat as I begin to frame it with my publisher and book coach, Debbie Jenkins . This isn’t just about writing. It’s about documenting an experiment: can I build a Million Euro business without burning out ? And how do you capture the subtl...

#121 – Most Small Businesses Don’t Make €100K. Here’s How Yours Can with Finola Howard 09.09.2025

Globally, 86% of small business owners pay themselves less than $100K a year. Only 20% of solopreneurs reach the $100K–$300K bracket. And just 3.6% ever hit the million mark. So why do so many stay stuck — and how can you break through? In this episode of Your Truth Shared , I unpack what really keeps small businesses from crossing that €100K line — and why it’s not about working harder, but worki...

#120 Unlock the Power of Your Story & Speak with Confidence with Jackie Goddard 02.09.2025

Do you ever doubt whether your story is “worthy enough” to share? In this episode of Your Truth Shared , I’m joined by Jackie Goddard—former fashion designer, actor, and now speaking coach—who helps entrepreneurs and leaders discover the confidence to own their stories and share them powerfully. Jackie believes every one of us has a story that can inspire, connect, and transform—not just our audie...

#119 The One Thing That Changes Everything (If You’re Brave Enough to Choose It) with Finola Howard 26.08.2025

What if the reason your business feels fragmented isn’t because you’re doing something wrong — but because you haven’t anchored to the one thing that truly matters? In this episode of Your Truth Shared , I’m helping you find what I call your Cardinal Belief — the single, guiding truth that shapes everything you offer, teach, and build. It’s more than positioning. It’s your lighthouse. And when you...

#118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video 23.07.2025

If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective. 🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by u...

#117 Success Isn’t a Mystery — It’s a Workflow: How Systems Set You Free with Marci Rossi 15.07.2025

What if the chaos in your business isn’t a reflection of your capacity—but of your systems? In this episode of Your Truth Shared , business strategist and systems expert Marci Rossi shares the truth behind what’s really holding you back—and it’s not what you think. 🔧 If you’ve ever felt stuck in indecision, drowning in half-done to-dos, or hiding behind “busy” instead of boldly selling your offer...

#116 The Real Reason You’re Stuck — And How to Start Growing Again with Finola Howard 08.07.2025

Growth stalls for surprising reasons. This episode explores five — including the hidden impact of making decisions alone. 💡 Episode Summary: If business growth has felt slower or harder than it should be, you’re not alone — and you’re not doing it wrong. In this episode, Finola Howard explores five often-overlooked reasons entrepreneurs stay stuck, despite working hard and showing up consistently...

#115 The Big Leap: From Expert to Visionary (And Why It Matters Now) with Shelley Rostlund 01.07.2025

Are you ready to move from being great at what you do… to being known for how you think? In this powerful conversation, Finola Howard is joined by personal brand strategist and fellow podcaster Shelley Rostlund to unpack “The Big Leap” — the transformation from subject matter expert to thought-leading visionary. With 86% of roles predicted to change in the next five years, Shelley shares why your...

#114 How I’m Planning a Million Euro Business — with Joy at the Centre 24.06.2025

In this powerful solo episode, Finola Howard returns to the bold declaration she made in Episode 112: she’s building a million euro turnover business. The question that followed? How exactly are you going to do that, Finola? This episode is her answer. Finola shares the real, raw, and strategic shifts she’s making—not just in her business model, but in her body, her mindset, and her daily decision...

#113 – Burned Out from Loving It Too Much: The Wake-Up Call Behind Teri Holland’s Podcasting Success 12.06.2025

What if burnout wasn’t caused by a job you hate—but by one you love? In this powerful and deeply human episode, Finola sits down with coach, public speaker, and podcaster Teri Holland , who opens up about her burnout story—not from loathing her work, but from being so passionate about it that it nearly broke her. Teri’s body hit a full stop, her adrenal system crashed, and she was told by her doct...

#112 — The Joyful Million: My Boldest Business Declaration Yet with Finola Howard 06.06.2025

What if joy wasn't just how you measured success — but how you achieved a million-euro business? This is the episode where I put that belief to the test, publicly. In this special solo episode, I do something I’ve never done before — I go public with my boldest business goal to date. One year after the release of my Amazon Bestselling book What If Joy Was How You Measured Success and the Money Pro...

#111 Why People Pleasing is Killing Your Coaching Impact – with Chris Marr 27.05.2025

In this powerful episode, Finola Howard is joined by Chris Marr, coach, author of Become An Authoritative Coach , and co-founder of The Authoritative Coach platform. Together, they unravel why people pleasing may be the single biggest barrier holding coaches—and their clients—back from true transformation. Chris shares his deeply personal journey of moving from fear-based communication to grounded...

#110 Unlocking Your Genius Zone: The Real Secret to Entrepreneurial Growth 21.05.2025

Are you building your business on grind or on genius? In this transformative episode, Finola Howard unpacks the Genius Zone — that powerful intersection between your passion and your innate talent — and reveals how staying aligned with it can fast-track your growth, elevate your impact, and bring more joy into your work. Through a powerful personal story, practical tools, and her proprietary Joy R...

#109 The Next AI Revolution Is Coming — Only the Prepared Will Profit with Dr. Lollie Mancey 13.05.2025

What if AI isn’t just the next tool in your tech stack—but a tidal wave that will reshape everything from how you grow your business to how society functions? Lollie Mancey —anthropologist, futurist, and innovation provocateur—shares a grounded, essential look at what’s really happening behind the AI boom. Forget the fluff and fear—this conversation unpacks the real risks, the real opportunities,...

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