Finola Howard

Your Truth Shared

Business EN ↓ 133 episodes

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

Author

Finola Howard

Category

Business

Podcast website

www.finolahoward.com

Latest episode

Apr 15, 2026

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Episodes

#108 How AI Can Help You Make Your First "Hire" Without the Risk 07.05.2025

If you’d like to use the AI tools I have built for growing my business, apply here: https://www.finolahoward.com/ai-growth-tools Taking the leap from solopreneur to business owner is a huge shift, and often, the biggest challenge is making that first hire. But what if you didn’t need to hire a person—at least not yet? AI is changing the game, allowing business owners to delegate tasks, test effici...

#107 The Leadership Mistakes That Are Driving Your Team Away with Brian Downes 11.03.2025

"You can’t control your way to success." – Brian Downes What makes a great leader? And how can entrepreneurs and business owners build high-performing teams that drive success? In this episode of Your Truth Shared, we sit down with leadership and performance coach Brian Downes to explore the mindset shifts needed to lead effectively—whether you're an entrepreneur building a team or a corporate lea...

#106 How Saying “I Don’t Know” Will Help Your Business Grow Faster with Maria McCann 04.03.2025

"Once you start saying you don’t know, it gets easier to say it more and more." – Maria McCann Can saying "I don’t know" more, actually help your business grow? Maria McCann, an organisational psychologist and digital transformation expert, believes so. In this episode of Your Truth Shared , Maria reveals how embracing uncertainty fosters a culture of trust, collaboration, and innovation—whether y...

#105 The Untapped Marketing Strategy that AI Can’t Replicate with Mark Schaefer 26.02.2025

Have we lost our humanness and become lazy when it comes to Marketing? “In a world where AI is more than competent, if you are merely competent, you're in trouble. We must rise above the bots. The most human company wins” – Mark Schaefer In this episode we welcome back Marketing visionary Mark Schaefer. Mark joins us to unveil insights from his latest book, "Audacious: How Humans Win in an AI Mark...

#104 Why Women Who Prioritize Physical Health Will Prosper Faster with Tracy Byrne 28.01.2025

If you've ever struggled with stress and overwhelm, Tracy Byrne advocates for the difference physical wellness will make to your business and life. “ I want more women to realize that they will feel empowered by taking that first step and that it does not have to be scary. You are going to find somebody who's going to grab your hand when you reach out they're going to bring you in for a hug a...

#103 What You’re Really Losing to Diet Culture (It’s Not Weight!) with Niamh Orbinski 21.01.2025

If you've ever struggled with your relationship with food or your body, this episode is a must-listen! This week, our guest is Niamh Orbinski, a nutritionist, yoga teacher, and psychotherapist, who explores the intricate relationship between food, body image, and personal success. “ It's really important to hear that there is hope for a healthier relationship with food and with your body. When you...

#102 Why Women Struggle with Authenticity at Work & How To Change It with Sara Slattery 15.01.2025

Meet Sara Slattery, a coach who’s dedicated to helping you do life and business your way. This conversation is a call to action, urging us all to regularly re-evaluate our goals and definitions of success as we navigate life's ever-changing landscape. It's a reminder to adapt and set boundaries to protect our well-being. “It's not safe for you to fight back in the boardroom or in the meeting. It m...

#101 Seven Steps to Reframing the Self-Doubt That’s Costing Your Business with Vicky Shilling 18.12.2024

Are you tired of feeling stuck in your business due to self-doubt and uncertainty? Do you struggle to take action and make progress towards your goals because of negative self-talk and fear of failure? Discover Vicky Shilling’s 7 step approach to reframing your self-doubt and hitting your business goals as a result. Vicky is a self belief business coach who has helped lots of entrepreneurs and sol...

#100 A Yearly Reflection That Lasts a Lifetime: My Simple Process with Finola Howard 12.12.2024

Do you want to achieve your goals for 2025? This is the blueprint to set you on your way! As we celebrate the 100th episode, Finola shares her personal and highly effective strategy for annual reflection and growth. Learn how to paint a comprehensive picture of your past year’s triumphs and trials, ensuring no valuable lesson goes unnoticed. This episode is your gateway to embracing both successes...

#99 How To Right Size Yourself for the Life You Want To Live with Norma O’Kelly 03.12.2024

What happens when you step back from the roles you've inherited and embrace a life that truly reflects who you are? Join Finola as she chats with systemic coach and facilitator Norma O'Kelly, exploring the transformative power of systemic coaching. Drawing from her extensive training, Norma shares insights on how the interconnected systems of family, school, and workplace shape our identities and...

#98 - Your 3 Phased Map to Exponential Business Growth with Finola Howard 28.11.2024

Finola shares the essential Marketing Milestones that can propel entrepreneurial ventures to new heights. The episode is structured around three critical milestones: Positioning, Engine, and Visibility (P-E-V) These together create a comprehensive map for business growth. The episode serves as both a guide and a call to action for entrepreneurs, encouraging them to reflect on their growth journey...

#97 What I Learned From 25 Years of Scaling Businesses with Brendan McGurgan 19.11.2024

Did you know that only a small fraction of SMEs actually achieve scalable success? In this episode, Finola sits down with Brendan McGurgan—chartered accountant, director, and CEO mentor—to dive into how adopting a purposeful mindset can propel your business to new heights. Question for you - have you ever analysed your inner voice? Is it your biggest supporter, or is it holding you back? In this d...

#96 Uniting Technology, Brands and Consumers Like Never Before with Wendy Slattery 12.11.2024

Hands up if you’ve ever felt overwhelmed by the sheer number of products in the beauty industry! Do you have a little bag stashed away in the back of your drawer with half-used products? Don’t worry, you’re not alone! This week, Wendy Slattery, CEO of Beauty Buddy, is here to take us on her and her sister’s journey to transform personal challenges within the beauty industry into a flourishing, tec...

#95 Brand Refresh 101: How to Tell When It's Time for a Change with Finola Howard 06.11.2024

Can a logo change really redefine your business, or is it time to dig deeper into your brand's soul? This week, join Finola as she navigates the sometimes murky waters between a brand refresh and a complete rebrand. With years of experience in brand positioning and development, Finola has learned that aligning with your brand's human values can be transformative. Take, for instance, Nike's bold de...

#94 - How to Turn Skyrocketing Costs into Opportunities for Growth with Grainne Mullins 23.07.2024

What does it take to turn skyrocketing costs and near-insurmountable obstacles into opportunities for growth and community-building? Gráinne Mullins, the visionary founder and CEO of Grá Chocolates, reveals her unique approach to tackling these challenges head-on. From battling drastic increases in ingredient prices to dealing with soaring rent, Gráinne shares her story with raw honesty, turning h...

#93 - Stop Chasing Likes and Start Driving Meaningful Sales with Karen McCarthy 17.07.2024

Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's jour...

#92 - Will We Ever Bid Farewell to One-Dimensional Leadership with Kate Rooney 10.07.2024

What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting...

#91 - Taking Responsibility for Your Own Happiness with Sinead Kennedy 03.07.2024

Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well. Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —...

#90 - What Happens when you Trade Relentless Ambition for Intuitive Joy with Clare McKenna 19.06.2024

Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life. Clare reveals how she has navigated the challenges of her career,...

#89 - Amplifying your Voice and Owning Your Identity with Sonya Lennon 05.06.2024

Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly sha...

#88 - The Step-by-Step Guide to the Ultimate Sales and Marketing Funnel with Finola Howard 28.05.2024

The Step by Step Guide to the Ultimate Sales & Marketing Funnel for your Business Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into ch...

#87 - Demanding a Rewrite of the Marketing Playbook with Fab Giovanetti 07.05.2024

Discover the heartbeat of modern marketing as we're joined by Fab Giovanetti, chief Marketing Rebel at Alt Marketing School, who brings a breath of fresh air to the conversation on ethical and human-centric marketing strategies.  “The biggest recurring sentence that our students would say was oh marketing always gave me the ick. And I just said I don't want myself or my clients or my work, fo...

#86 Designing Life and Business On Your Own Terms with Elaine Rogers 30.04.2024

When the path less travelled calls your name, it's time to listen. That's exactly what this week's guest, Elaine Rogers, did; her story is nothing short of awe-inspiring.  "Change is the only constant that we have in the world. We're always in one of the four stages of change. And when we're in the comfort zone of change, it feels comfortable. A business has its own energy and cycle of change...

#85 What If? Joy was How you Measured Success & the Money Proved You Right with Finola Howard 23.04.2024

Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29 th April 2024,...

#84 - Launch Success for a Women’s Supplement Brand with Michelle Hone and Sarah Kelly 13.02.2024

This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers an...

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