Your Questions, Answered

Question “What actually worked—and what didn’t—during your first MemberVault summit?” In this episode: Erin gives a behind-the-scenes debrief of the very first audio-only MemberVault summit, sharing honest reflections on what went well, what needs tweaking, and what’s next. Erin shares: Why they went all-in on an audio-only, evergreen format What surprised her about traffic, engagement, and retent...

NOTE: This episode is a throw back to when we were doing sprints for All Access -- but I left it in the feed because it's such a valuable thought experiment with great sales ideas to get you thinking, and taking aciton! QUESTION “What’s the best way to revive an old offer—or promote a new one—without launching?” In this episode Erin kicks off the first-ever MV Sprint with a simple, powerful challe...

QUESTION “How do I get more eyes on my offer?” In this episode If you’re worried your offer isn’t getting seen—this one’s for you. Erin explains why most creators are under-sharing their products, and how to fix it without feeling pushy. From teaser modules to sample content to shifting your sales mindset, she walks through practical ways to get your offer in front of more people (more often!) in...

QUESTION “How do I decide which offer is actually worth optimizing?” In this episode: Erin walks through a simple but powerful gut-check framework to help you figure out which offers deserve your time, energy, and attention—and which ones to retire, repurpose, or ignore. In this episode, Erin shares: The 3-question test to quickly assess whether an offer is worth improving Why optimization can be...

QUESTION “How many times should I email my list about a paid offer without annoying them?” In this episode: If you’re unsure how often to promote your offers—or worry about being too “salesy”—Erin breaks down the balance between value-driven emails and direct sales messages. You’ll learn how to keep your audience engaged and increase conversions by mixing high-value content with strategic standalo...

QUESTION “How do I personalize my emails for both buyers and non-buyers without sending two separate broadcasts?” In this episode: Erin walks you through how to use conditional content (aka dynamic content) to personalize your emails based on purchase history—so you're always sending the right message to the right people. Instead of splitting your list or writing twice the content, you’ll learn ho...

QUESTION “How do I get more people to share my stuff without building a full-blown affiliate program?” In this episode: Erin shares how to run low-lift, high-impact sharing incentives that get your audience excited to spread the word—no complicated affiliate setup required. Whether it’s your freebie, podcast, or paid offer, these one-off share-and-reward strategies are a fun way to boost visibilit...

QUESTION “I want to keep my business simple and make my MemberVault my main hub—what’s your advice?” In this episode: Erin shares how to turn your MemberVault into the central home for your entire business ecosystem, so your audience knows exactly where to go—and you can stop scattering your content across 12 platforms. If you’re craving more ease and fewer tech tools, this is your roadmap to a cl...

QUESTION “What’s the best way to utilize my freebie content inside MemberVault? Should I use a freebie vault, individual freebies—or both?” In this episode: Erin walks through how to turn your freebies into a strategic lead-to-sale engine using MemberVault—not just a scattered library of opt-ins. Whether you’ve got one freebie or twenty, this episode helps you streamline what to show (and hide) ba...

QUESTION “Should I create a separate landing/sales page for each product, or just use the promo text inside MemberVault?” In this episode: Erin walks through the pros and cons of building sales pages outside of MemberVault—and why you definitely shouldn’t leave your promo text blank. This episode helps you think strategically about when to link out, when to keep people inside MV, and how to make t...

QUESTION “What’s the best way to use the teaser module feature? I have some sneak peek videos from my membership—but could I be using this better?” In this episode: Erin breaks down one of the most underused features inside MemberVault: teaser modules. These ungated previews are powerful sales tools—but only if you use them with intention. Whether you want to share sneak peeks, objection busters,...

QUESTION “I want to grow my membership. What are the best ways to grow it?” In this episode: Erin breaks down the three-part strategy behind sustainable membership growth—and why recurring revenue products need more than just a low price point to convert. Whether you’ve got 5 or 500 members, these tips will help you attract the right people, increase conversions, and keep your current members stic...

NOTE:  I mentioned the Up Your Email Game Action Lab in this episode, specifically the conditional content episode and the bundle/summit episode. You can listen to those here:  https://www.mvlearn.co/game QUESTION “I’m participating in a bunch of bundles and summits. Should I keep using a discount code—or switch to the offers feature instead?” In this episode: Erin re-recorded this one f...

QUESTION “I want recurring revenue—what are my options?” In this episode: Recurring revenue sounds dreamy, but not everyone wants to run a standard membership (and spoiler: you don’t have to). Erin shares six flexible models—from one-on-one services to low-effort content delivery—to help you find the recurring path that actually fits how you want to work. You’ll learn: The 6 recurring revenue type...

QUESTION “What are some specific recurring revenue ideas that aren’t a standard membership?” In this episode: Not everyone wants to run a full-blown membership with calls, a community, and constant engagement—and good news, you don’t have to. Erin shares 10 recurring offer ideas that are easier to manage and easier to sell, whether you’re starting from scratch or layering on an upsell. You’ll lear...

QUESTION "I want my membership to always be open—but it only sells when I use doors open/doors shut. What do I do?" In this episode: You’ll hear why closing the doors isn’t your only option, and how to build natural urgency into an evergreen offer (without being sketchy or complicated). Takeaways: Visibility and positioning matter just as much as urgency You can create urgency without closing the...

QUESTION "What’s one smart way to structure a membership that creates urgency and naturally boosts retention?" In this episode: Erin shares a real-world example of a hybrid membership model that combines content and transformation in a way that’s brilliant for both sales and sustainability. Why Jay Clouse’s two-tiered membership is so effective How a content membership can act as a nurturing waitl...

QUESTION "What if I lose interest in my recurring revenue offer?" In this episode: Erin shares her personal experience shutting down a membership that was working—plus the four things she did to keep trust, relationships, and revenue intact. Why you’re allowed to pivot (and how to do it well) The 3 things your exit plan must include One generous move that kept her audience raving instead of raging...

QUESTION "I have two separate products I’d like to bundle. Would I use webhooks to connect them?" In this episode: Erin walks through two smart ways to bundle products inside MemberVault—without needing webhooks or tech headaches. When to use Actions vs. Offers for bundling The quiz question trick that personalizes the experience and boosts conversions A simple way to track which promotions are ac...

QUESTION: "How do I write emails that actually convert into sales?" In this episode: Guest expert Shenee Howard shares her top tips for creating content that leads naturally—and effectively—to your offers. What it means to “write on the timeline” (and why it matters) The magic of monthly themes and selling just one thing at a time Why solving too much in your emails can actually hurt conversions...

QUESTION "How do I actually use the pre-written sales emails inside the All Access Pass?" In this episode: Emma Weatherall walks you through the strategy behind each email in the 9-part sales sequence included with your All Access Pass templates—so you’re not just copying and pasting, you’re converting with intention. Learn exactly how to structure your email send schedule for maximum sales Find o...

QUESTION What’s actually worth it when it comes to bundles and summits—and what’s just a time suck? In this episode: Erin shares a behind-the-scenes breakdown of what worked (and what didn’t) from running two summits and one bundle this year—all recorded while walking her golden doodle. Expect an honest, detailed reflection on optimizing for impact, not overwhelm. Why bundles are way more work tha...

QUESTION "What should you  actually  do when your offer isn’t selling?" In this episode: Erin shares four clear steps to troubleshoot slow sales—without scrapping your offer or slashing your prices. If you’ve been quietly panicking behind the scenes, this walk-and-talk episode is your calm, strategic reset. The #1 sales problem Erin spotted across dozens of MemberVault audits How to show...

QUESTION "How do you write a sales email sequence that actually converts?" In this episode: Erin takes you on a walk-through of her strategic 8+ email sequence—designed to boost conversions without overwhelming your list. Whether you're launching or just giving your offer a focused push, this behind-the-scenes breakdown will help you plan smarter. You'll learn What to send (and when) during a laun...

QUESTION "What should you say to people who’ve checked out your offer… but haven’t bought?" In this episode: If you’re not following up with hot leads (aka people who’ve looked at your product multiple times but haven’t purchased), you’re leaving easy sales on the table. Erin shares how to use this powerful MemberVault feature—without feeling awkward—and what to say when you reach out. What hot le...