Your Questions, Answered

QUESTION "What’s the easiest way to run a summit that actually grows your list  and  your credibility?" In this episode: Erin debriefs her second “low lift summit”—what worked, what didn’t, and how it stacks up to her first summit and a recent mega bundle. If you’ve been avoiding summits because they sound like too much work, this episode is for you. You'll hear: Why her second summit wa...

Question: “How do I encourage people to actually complete my free course—especially when they joined through a bundle?” In this episode: Bundle signups are often cold leads, which means your free course needs to work harder to capture attention—and gently guide people forward. In this episode, Erin shares: Why your course might be getting ignored How to reframe it as a binge-worthy experience Easy...

Question: “I’ve sold the same course for years—but it’s never scaled beyond covering costs. What should I assess if I want it to actually pay me a real salary?” In this episode: If your course has steady sales but isn’t bringing in real profit, it’s time to dig into why. Erin breaks down the three biggest areas to assess—visibility, value perception, and your content ecosystem—and shares a practic...

QUESTION: “How can I use MemberVault to attract and nurture a smaller, high-intimacy membership with aligned, higher-fee clients?” In this episode: Erin shares how to use MemberVault to build a personalized, connection-driven journey for your high-trust, high-ticket membership. Learn how to: Build resonance without pressure Segment the right-fit people with ease Use content to create belonging (an...

QUESTION "What should you do if you feel weird about selling—but still want to make more sales?" In this episode: If the word “sales” makes you cringe, this episode is for you. Erin walks through how to reframe selling as support, plus three simple moves you can make today to invite more purchases—without sounding pushy. Why “selling is helping” isn’t just a mindset trick—it’s a strategy The most...

Question "I created a freebie to grow my list, but barely anyone is signing up. What am I doing wrong?" In this episode You made a freebie… but no one’s biting. In this episode, we unpack why even well-made lead magnets flop — and how to reposition yours to actually grow your list and lead to sales. You’ll learn: Why most freebies fail (and how to fix yours fast) The magic of making your freebie g...