Your Marketing SUCKS with Kyle Milan

If you're a technical sales engineer and looking for new ways to build out your pipeline, in this episode I cover the core areas to provide massive growth. Intent / Stages The stages of a technical sales engineer's pipeline should be simple, but often people complicate it too much. - Lead (a person at a company, not qualified yet) - Prospect (this lead has been qualified by a salesperson...

Where are you spending the majority of your marketing efforts? How did your 2021 end up based on the goals that you set? If you are looking to change things up, in this episode I cover the main 5 areas to focus your attention on with your Industrial Marketing strategy. Core Areas to focus on: Website / SEO - Your website should be updated to take advantage of the traffic you're getting. Focus...

On today's LIVE we talk about the best methods when pitching people to deliver a solution instead of just throwing up your capabilities. #technicalsalesengineer #salesengineeringskills #industrialsales __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan Awesome Playlists : Content Marketing & Social Media :   https://www.youtube.com/playlist?list=PLdmOG7sUsCQzC...

Have you been adjusting your industrial sales and marketing strategies to focus on what's working today or are you still doing the traditional ways? Come join me for this episode of "Industrial Growth" at 12pm CST! Join me every week for 3 LIVE shows: Monday - Industrial Marketing Wednesday - Technical Sales  Friday - Small Business and Side Hustle Marketing #marketingformanufacture...

Did your technical sales pipeline take a massive hit once the covid lockdowns start and are you still struggling to get things back to "normal"? In this episode, I dive directly into what has proven to be the best tactics to continue driving new revenue opportunities even during these "not so normal" times. Traditional Sales The traditional sales methods that have worked in the...

Everyone talks about SEO but most industrial companies don't focus on the amount of potential traffic that can come from a strategic SEO strategy and execution. The best tool out there to assist with this in my opinion is SEM Rush. If your website content doesn’t match what users want to see or if your website simply doesn’t have enough content for the algorithms to determine whether it’s wor...

In this episode, I share the top 5 places to find revenue opportunities for a technical sales engineer going into 2022. With covid affecting everyone in a technical sales engineer role, the old way of selling stopped working back in April of 2020 and companies have been scrambling to fill their pipelines back up after so much lack of activity for over 12 months. The TOP 5 Areas: CURRENT CUSTOMERS...

Industrial video marketing is the best strategy to significantly boost your brand and drive a ton of new traffic into your pipeline. Video has been favored by all platforms and algorithms for the past 12-18 months because it has the most engagement! My Industrial Video Marketing Guide in 2021 and 2022: TOPIC SELECTION ----Category 1: Services and Products: Create a minimum of 1 video for each of y...

How has your LinkedIn content strategy been working so far in 2021? If you didn't see the results you were expecting, then this episode has EVERYTHING that you need. I break down our weekly LinkedIn strategy and exactly how we schedule the content at our Industrial Marketing Agency for our clients as well as our own content. The Weekly LinkedIn Content Strategy - Post content 5x per week - Ha...

Do you ever run into any problems with your technical sales prospecting where you can't get anyone to respond to your pitch? Something that has been tried and true for the past decade is focusing on the circle of influence at the company you're trying to pitch to. Too often salespeople only focus on the decision-maker, especially in technical sales prospecting, which can lead to roadbloc...

How to Minimize Technical Sales Prospecting Dead Ends on LinkedIn  In my experience, LinkedIn is the best social platform and prospecting site for B2B companies. Why? For starters, it’s the only platform oriented around businesses and professional connections.  But even on LinkedIn, you can still hit roadblocks. This LinkedIn strategy will begin delivering concrete results within a month, and it w...

Industrial Marketing Isn't One Size Fits All  If you’re a self-starter and you’re piecing together a marketing strategy for your industrial company, then good for you. There’s a lot of great content out there and if you’re trying to take advantage of it, you’re smart. But take a step back as you’re doing this and think through if the tips you’re seeing are the best for your company.  Simply p...

Best Practices of a Technical Sales Engineer Are you a technical sales professional or technical sales engineer? If you are, then we need to have a little heart-to-heart. And if you make it to the end of this video feeling like any of this resonated with you or could benefit someone you know, take the time to share it and subscribe.  In this episode, I’m going to cover the top practices you need t...

Industrial Marketing: Paid Advertising vs Organic Content Have you been considering paid ads versus organic content and wondering what’s best for your industrial marketing strategy?  Here at MFG Tribe, our marketing agency works with clients on a daily basis to figure out the best industrial marketing strategies for our clients. There’s so much to consider and it really comes down to short-term an...

Overcoming Content Marketing Roadblocks in Industrial Marketing In industrial, it’s all about who’s the loudest. You know that creating a steady stream of content is important, and you also know your competitors really aren't paying attention. Most people in your space are not even producing content on a regular basis. That gap is there. All it takes to be a leader in your niche is to take th...

How to Thrive in 2021 for Industrial Companies A lot of industrial companies took a huge hit to their pipeline in 2020, how can you make the most out of 2021? With all of the changes that happened to the "normal way" of doing things, many industrial sales and marketing people didn't know how to adapt and what to do "now".  In this episode I cover the main areas to focus on...

I talk about 5 tips you can implement today to start seeing results in your b2b sales. There are small changes you can use to see big results.  Sales is a numbers game, it's that simple. The more opportunities you have to close a deal, the more likely you are to close a deal.  Don't get caught up in your closing percentage or ratio, you can always optimize later...right now you need to c...

In Content Marketing Strategy part 2 of this series, we talk about: - Where and when you should post content - Why it matters.  Content creation is important because it means you're building up brand recognition, and you're promoting yourself as a business that's is a leader in your industry.  Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kyl...

In this episode, I go in-depth into content creation for business and why it matters. I talk about -  - why you should create content - what type of content should you make and  - who to target.  Part 2 will cover the last steps. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylem...

Content is king to increase brand awareness and drive new revenue opportunities for your business, but HOW DO YOU PICK TOPICS? It's easy to quickly get exhausted on "what to talk about" if you're producing a lot of content. The goal of any content is to provide value to your target demographic, but what steps should you go through to create your content marketing strategy? In t...

Inbound marketing is a fancy marketing term people like to throw around, but what does it mean? I talk about the nuances of inbound marketing, and what businesses are actually doing when they say inbound marketing.  Inbound Marketing focuses on drawing people into your pipeline and drawing them towards your brand.  Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube....

If your LinkedIn company page isn't getting the traction you want, there are a few things you can do better to get more page views.  __________ To get all of the best strategies, check out my LinkedIn full course with over 15 lessons and 2 hours of 100% new and original content: https://training.technicalsalesu.com/linkedin __________ I go over the way LinkedIn business pages work, how they s...

If you're a company that does industrial services or B2B, your industrial marketing or B2B Marketing needs a different plan than if you were a dentist or a lawyer.  B2B Marketing strategies and B2C Marketing strategies are not the same. The marketing agencies that work for anyone and everyone don't know how to tailor advertising for industrial marketing is because most of the time they d...

If you're paying an agency or freelancer to redesign your website, it can be confusing if you don't know why they're doing things.  I go over what to say to your agency to get the best website without additional fees.  Outlining the website design process and why each step matters, I walk through the best ways to ask for what you want and get it without hassle.  Send us Fan Mail ___...

LinkedIn is a great tool for marketers and salespeople, even before you touch the platform as a space to buy ads. We discuss what types of advertising work best on LinkedIn, and how to use them to your advantage.  LinkedIn ads can help your business reach a powerful professional audience. In addition to sharper targeting options, the platform made the switch to objective-based advertising.  That m...