Your Marketing SUCKS with Kyle Milan

It’s time for another Q&A Monday, covering a range of LinkedIn and website topics such as hashtag use, sharing content, website optimization, and increasing traffic. Question 1:  Hashtag usage should be strategic, meant to bring in new followers into your company that are not yet connected. Spamming hashtags will be counterproductive, instead stick to using around 10-15 applicable ones that ar...

Selling and marketing normal products is going to differ from doing the same for industrial and technical products and services, this video will explain the major differences, and similarities, and how to overcome them. When it comes to sales and marketing, the main goal is to convince a customer to exchange their money for something that you have that will be valuable to them. It’s all about prov...

Industrial Marketing Q&A with Expert Kyle Milan | Trade Show Marketing & Industrial Advertising Another Monday, another valuable Q&A time with Kyle. In this video, we will be going over trade show marketing, Question 1:  Trade shows can be a valuable resource for potential clients, as long as you’re not going about the “traditional way” of setting up a booth and waiting for attendees t...

It’s Monday Q&A time with Kyle with a LinkedIn-focused episode, covering topics like ad flyer frequency, company versus personal posts, and prospecting priorities. Stay tuned for tips, tricks, and strategies to use on the platform! #industrialmarketing #technicalsales #salesengineer Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say...

Manufacturing or Industrial Marketing on a Budget What strategies work best to squeeze the most marketing success out of a small budget?  What’s your goal? Assess what you have available at the moment and where you want to really go. Break it down and plan out a timeline to reach smaller goals and assess how much of the budget will need to be spent and prepare to adapt for discrepancies. Success d...

Technical Sales and Industrial Marketing | Ask Kyle on Q&A Monday It’s Monday Q&A time with Kyle with a LinkedIn-focused episode, covering topics like ad flyer frequency, company versus personal posts, and prospecting priorities. Stay tuned for tips, tricks, and strategies to use on the platform! Introduction Question 1: How frequently should I post the same ad flyers on LinkedIn? LinkedIn...

Technical Sales and Industrial Marketing | Ask Kyle on Q&A Monday It’s Q&A time with Kyle, covering topics such as video production pricing, demo video framing, LinkedIn live, and tradeshow strategies. Question 1: What is a realistic per-video price to have a small video production company create content that our internal marketing department writes? Video production costs have a huge rang...

Struggling to increase revenue and what tactics could you use to do so? Kyle breaks down the main two categories of “attention” and why it is needed to boost revenue. Often the phrase “money follows attention” comes to mind. Attention is foundational in influencing all our decisions in what needs to be the focus, and what can be purchased. It happens every day and one company or another gets your...

Gear up for another Q&A with Kyle, covering topics such as bringing video and social media content to your company, better coordination between sales and marketing, marketing agencies, LinkedIn prospect filtering, and increasing hiring in a labor shortage. Question 1: What can I do to help convince leadership that video content and social media are necessary? The manufacturing sector is slow t...

What are some of the best tools and software to further your success in industrial marketing and technical sales? It’s easy to get lost with all the options available, from productivity tools, organization applications, and customer relationship management (CRM) software. This video will cover the most effective and useful tools out there that you can use to garner your own success. Data Mining: I...

What are the areas of focus to make your LinkedIn profile STAND OUT amongst the crowd and help you grow? LinkedIn is an invaluable resource to network with a pool of potential leads, build prospect lists, and connecting to future client sales. This episode will show how to update your profile to amass success in the current environment. Profile Visibility: Ideally, absolutely everything that can b...

The manufacturing labor shortage has been detrimental to many industries. If you are struggling with filling job vacancies in the manufacturing and industrial sectors, then you need to hear what Patrick O’Rahilly (Factory Fix) and I have to say about filling those positions. Factory Fix is trying to help solve 3 problems they see in factory recruiting today by utilizing their innovative, subscript...

What are the most effective selling tactics for solution-based sales and direct sales? A vast majority of salespeople have fallen stuck in the trap of using the same techniques for years on end and struggle to sell their solutions. If your sales are starting to stall this episode is going to cover some of the changes you can make to improve your strategy and better connect with potential clients....

It's easy for your week to "get away from you" when you're a technical sales engineer, in this episode, I cover how should break down your week into 3 distinct categories of time management. Current Deals / Opportunities (25% of your week) - Don't get tunnel-vision on a sale in progress, even if you don't have a support team - Over-focusing on one deal can mean missin...

Industrial Web Site Tips In 2022 For More Conversions Your industrial or manufacturing company’s website may not be converting as many sales as it should be. Here are 4 key steps in order to turn your website into a critical driver in your sales funnel. Step 1. Website Purpose Your website is your always-on, the often first impression for viewers. It should put your company’s best foot forward, no...

5 Steps to Becoming a TOP Technical Sales Engineer If you’re in technical sales or aspiring to be, in this episode we’re going to break down the top five steps to be dominant in your industry. Step 1. Assess your current vehicle.  Is your current employer limiting your growth?  - No matter all the company perks, if you are capped on commission, you will not grow. Do you have the needed support tea...

Want to increase your Email Marketing Strategy Impact for Industrial Manufacturing in 2022? If you feel that your email marketing strategy has gotten a little stale, now is the time for an update. You should utilize these strategies to grow your industrial manufacturing company. In this episode, I’ll show you how to best utilize your email marketing strategy for industrial manufacturing sales for...

Learn my pro tips on account based marketing for Technical Sales Engineers You may not know how to apply account-based marketing to your technical sales engineering role. But, this can be an expert tactic to boost your success in your role. Account-based marketing is going after a specific group of people. Your target market is more specific than broad generalizations. Account-based marketing invo...

The new year is 3 days away, have you already started thinking about what you're going to do differently next year? Whether is in your personal life or business, don't wait to start becoming the best version of yourself to reach your goals. In this episode, I cover the key areas that I personally have seen the most success in my journey to set massive goals and actually achieve them in a...

Struggling to land your DREAM JOB in technical sales and make it the fulfilling career you’ve always wanted? In this episode, we’re going to cover the main areas of focus and questions to ask yourself to make it in the industry: How to Get Your Technical Sales Engineer Dream Job Reflect on Your Current Role Look at it from all angles; how much have you gotten out of your position in the last sever...

Picking an Industrial Marketing Agency Most industrial and manufacturing companies need outside help to really boost their marketing performance, there simply aren't enough people in the internal department to cover ALL of the needs. Have you ever tried to hire an agency and run into tons of roadblocks on their experience in your niche? That's exactly why I started MFG Tribe 6 years ago,...

Picking an Industrial Marketing Agency Most industrial and manufacturing companies need outside help to really boost their marketing performance, there simply aren't enough people in the internal department to cover ALL of the needs. Have you ever tried to hire an agency and run into tons of roadblocks on their experience in your niche? That's exactly why I started MFG Tribe 6 years ago,...

Have you been struggling to increase your industrial companies brand? In this episode, I cover the main areas for you to focus your attention on. PERSONAL BRAND VS INDUSTRIAL COMPANY BRAND - Your personal brand is often overlooked and should also be focused on because it can be very powerful for your employer and yourself if you're ever looking to make a change down the road. Don't only...

It's easy for your week to "get away from you" when you're a technical sales engineer, in this episode, I cover how should break down your week into 3 distinct categories of time management. Current Deals / Opportunities (25% of your week) - Don't get tunnel-vision on a sale in progress, even if you don't have a support team - Over-focusing on one deal can mean missin...

If your small business marketing strategy isn't performing or if your small business isn't increasing revenue as you hoped for, in this episode, I cover 5 steps to get you going in the right direction. Value  The first step is to really determine if your small business is providing enough value to a company or person that it can grow and scale as much as you are expecting. Often times yo...