Your Marketing Department

Gratitude in Business and Life With Thanksgiving next week, I thought it was a perfect opportunity to shift the focus away from simply marketing our businesses and talk about everything we have to be #thankful for Expressing #gratitude actually improves your life, and doing so for your business, by extension, helps make your business more successful as well. It's one of the concepts of #attraction...

New Social Media Platforms: Which Platform Should Your Business Be On? MeWe, Ello, Telegram, Parler On this episode of Your Marketing Department we're discussing some of the newer social network sites such as MeWe, Ello, Telegram, Parler plus a few others, and which one I recommend my clients be on. Be sure to SUBSCRIBE and click the notification bell icon so that you're always notified of our lat...

At age 10 and a half (because that half is important when you're ten), Kai is the youngest entrepreneur we've interviewed for our channel. Learn what both Kai and her dad Roderick wish they knew about entrepreneurship before they started, as well as how Roderick explains the impact of Covid on the bottom line of a business to their 10 year old entrepreneur. Find Kai's online at https://kbsfoods.co...

We're interviewing Khara Marie, Career Clarity and Confidence Coach. Khara empowers women to find clarity in their career path and transition to experiencing more passion in their job choice so that they can love what they do or embrace a change. Khara will share the 3 pillars of going from day-job to DREAM job which include 1) Finding your VOICE, 2) Getting clear on your VISION and 3) Raising you...

When Should You Choose a Marketing Coach versus a Virtual Assistant? You may need both, and sometimes at the same time. That's why with our services we offer packages with both - the strategy and vision of a CMO combined with the lower-priced implementation of a VA. It lets you get a lot more bang for your buck because not only is your marketing done efficiently, but it's done strategically. I'm s...

[REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry? A lot of people learned information on this documentary that shocked them. But do you need to worry about using social media? And how would that impact your business? - Nothing is free, so if you have access to a platform like social media for free, there is still an exchange happening, and in this case...

How to Quickly Check the Impact of Your SEO Efforts in 5 Minutes or Less This is the quick, down and dirty method we use to check overall impact of search engine optimization efforts that we are doing for clients, when we only have 5 minutes or less. Using this method in Google Search Console can give you some quick and easy insights on those days you don't have hours to devote to pouring over SEO...

So many people are told that they “aren’t creative” … or believe it even if those words have never been said directly to them. Creativity isn’t about being an artist, a musician, or taking part in some other profession or hobby that is normally considered part of a “creative” field. Creativity is all about how you create life. These are some of our best tips on ways to unleash your creativity. Sub...

Marketing Budget - How Much? When? On What? I'm answering an entrepreneur #marketingquestion today This viewer has been successful in her new business without paying for marketing (free on social media), but her business has dropped to nearly zero and she knows she now needs to start invest in marketing. What? When? Where? How much? We answer these questions and share our suggestions and what we a...

Sarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She's also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance. You can con...

⭕ A Marketing Mythbuster - find out why this isn't true! Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too Be sure to SUBSCRIBE so that you're always notified of the latest marketing updates. Many things play into any marketing campaign or strategy. The old saying, when the only tool you have is a 🔨 hammer then everything looks like a nail. No one marketing ca...

⭕ A Marketing Mythbuster - find out why we DO NOT recommend that you always add another software / platform / app! Marketing Myth: More Marketing Tools Always Helps Your Business One of my pet peeves is seeing when a prospect comes to us, and they've had coaches and vendors and marketers over the years have them add more and more software and apps to their processes. Technology is meant to make o...

⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: More Website Traffic Always Equals More Money I wish that was the case! If you think traffic is king, I'm here to tell you that CONVERSIONS are queen! 🚀 One case where more traffic might make you more money - but it's the only one 🛑 Where traditional SEO strategies stop 📆 A Google SEO update planned for 2021 🚦 Why tra...

⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: You Should Only Share Your OWN Content on Social Media There are three good things that happen when you strategically curate and share other people's content: 🚀 What articles from reputable sites do to your organic engagement 📝 How this meets the 80/20 rule 🎓 How it impacts the perception of your authority and expertis...

Today we are speaking with Cyndii Sinex, found of the Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more. Viewer challenge! Donate via PayPal...

Explaining the Latest Conspiracy Theory with SEO Have you seen this post? Or done the search? I never thought I'd say this... there's a conspiracy (or "fake news") theory going around, that I can completely explain with some of the newest pieces of Google's search engine algorithm. Even if you're not into conspiracy theories, understanding how this works is really important for your own website an...

Amazon has always been the place where you could find almost anything, at a good price (or at least the normal price) and with quick shipping. Anyone could become an entrepreneur who bought wholesale and then sold on Amazon at normal retail prices. I'm seeing a trend moving in a different direction. This can't be all because of quarantine - many of the items I viewed have nothing to do with that....

As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they're seeing the most engagement. This type of research is something you should be doing as well. What I found this time was rather shocking. This is EXACTLY why I constantly say that you need to get your people OFF social media and into your own funnel. See what I found when I checked...

Google's done it again. So let's talk about the latest Google core update, and how it may impact your search results. I'm going to tell you how to quickly check the impact it may have had on your website traffic; plus some tips that will help you increase: 1. The 'New SEO' Accelerator program where you can learn all of OUR best practices; 2. Update old content 3. Use a competitor gap analysis to u...

Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room. Find out...

Today we're interviewing entrepreneur Natalia Zacharin, owner of Zacharin Consulting. Natalia is sharing a few tips you need to know for your business accounting. In 2018, after years of working for other firms, Natalia opened her own firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve the...

Part of our Moving Business from Survive to Thrive series ... this week I'm giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). SUBSCRIBE to our channel & click the notification bell so that you keep updated with our latest marketing news and tips. Access all of our marketing tips at htt...

Entrepreneurs: It's Okay to PAUSE Our Moving from Survive to THRIVE series I'm seeing so many posts about all of these things you should be doing with this "free time" you have now that everyone is staying home. I wonder what advice you've seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. Don't let other people's posts on social media put pres...

As part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips. Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign language teacher. She has now been teaching for 12 years all over the w...

Don't Cut THIS Business Expense During a Recession! As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing is even more effective!), but there are some smaller expenses that many not seem q...