Your Marketing Big Sister

I was absolutely honoured and delighted to record this conversation for all the (soon-to-be) graduates out there feeling either terrified/overwhelmed by the job market or behind in terms of the job search. There is work (and hope) after graduation when you prepare properly and start right where you are. My lovely guests told us what they did to land a job successfully in this difficult job market...

Visit Meena McDonald’s website to learn more.

For career coaching services, please visit my website: M arketing Career Advice - 1 to 1 Sessions

Download Margaux’s guide: Why marketing isn’t valued and how to change that for more actional advice for marketing professionals.

Iarăși mă doare maxilarul pentru că am zâmbit prea mult! Dar nu se poate altfel când invitata mea este Georgiana Ghiciuc - designer și fondator al brandului de pantofi 💗 MAD Shoes (). Pe lângă acest rol, Georgiana este și vorbitoare a 3 limbi străine, fostă profesoară universitară cu un doctorat în Științe Politice, o specialistă în employer branding și gazda a podcastului The Madgician. Un parcu...

In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should a...

This conversation explores the freelancing journey of a marketing professional turned entrepreneur - Lucy Smith. The discussion covers the challenges and opportunities of this career path, the importance of defining services and pricing, building a reputation through testimonials, and strategies for finding clients. It emphasises collaboration over competition, shares lessons learned from mistakes...

My conversation with Nick Halder was packed-full of useful advice for both employers and employees, marketing professionals as well as individuals outside of this field, job seekers, students and frankly people at all stages of their career. One of the most intriguing (and potentially controversial) topics we’ve addressed is how much meaning we should (or shouldn’t) assign to our work (min. 15:43)...

KEY TAKEAWAYS 1. Risk-taking can lead to significant career growth opportunities. 2. Understanding both client and agency perspectives enhances marketing effectiveness. 3. "Interviews are a necessary evil in job searching." Research the company thoroughly before an interview. Use the STAR method to structure your answers. Managing nerves is crucial for interview success. 4. Collaboration among mar...

KEY CONCLUSIONS 1. Diverse marketing teams lead to better campaigns. Inclusive marketing practices can attract a wider audience. 2. Age diversity within a Marketing team is crucial for understanding different audiences. 3. Equity implies different responses to different needs. Offering the same treatment or resources to everybody can sometimes be the unequitable thing to do. Jaysica explains why....

KEY DISCUSSION TOPICS Strategies for CEOs during challenging times. Flexibility and adaptability are key in navigating business challenges. Open communication fosters collaboration and problem-solving during tough times. Building trust and transparency is crucial for successful partnerships. Long-term relationships with clients lead to sustainable business success. Transitioning to an SME can offe...

I love to see marketing professionals succeed and we all know that it starts with the marketing plan. Here’s how to create a plan that won’t flop, won’t make you look bad and will support the business’ objectives in the new year. Onwards and upwards!

“What we do see is people aren't being replaced when they leave. So you have more natural attrition. Certainly in creative industries there are fewer entry level jobs because a lot of those starter positions (where you learn the trade) have been already replaced by machines. So that actually leads - from a societal and from a commercial standpoint - that if you have no juniors, then you'll never g...

“Really think about who you're writing for, you don't want to just write about the features all the time or how great your product is. You want to think about your audience. What are their pain points?” Erica Coulehan, Content Marketer and Owner of EC-Marketing.

Throughout my career, I’ve started new jobs a handful of times. My experience - including both mistakes and things done correctly - has informed this episode in which I’m sharing a few tried-and-tested principles for navigating a new job successfully.

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors. Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.

Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too. In this episode, I'm sharing a few of the key lessons I've learned since I started planning events as a Marketing Manager back in 2014. I hope you'll enjoy!

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met. Tune into this episode if you want to fall in love with marketing again.

The first main decision you will face as you transition into freelancing is how you will market your services. There are two main choices: to create a company brand [New Marketing Agency Name] or you become the brand [Insert Own Name]. One of my mentees was recently confronted with this dilemma which was keeping her in stuck mode. She was trying to decide which option was best. If you too are on t...

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today” Dr Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)

"The differences [between markets and cultures] might even be a good thing. Also, don't be a perfectionist. Nobody knows everything, especially not when they're just beginning something new. Everybody starts from scratch. " Denise Strohsahl, Small Business Brand & Marketing Consultant based in Edinburgh