ANA ROGERSON

Your Marketing Big Sister

Business EN ↓ 32 episodes

NOT your celebrity marketing podcast. This show features the career stories of relatable marketing professionals who work for both prestigious organisations and start-ups/SMEs or are freelancers/agency owners. Tune in and you might just come across your former or future CMO. About the Host: Ana Rogerson is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background, Ana has completed her undergraduate and postgraduate studies in three different countries, and has worked for both UK and US SMEs. She is a career...

Author

ANA ROGERSON

Episodes

“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away” 03.06.2024 33:40

"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time." I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."

“LinkedIn is not a Social Media Channel. It’s not Content Driven” Common LinkedIn Myths Debunked. 30.05.2024 42:13

" LinkedIn’s perception of a <like> is shrinking over time. It has less impact in the LinkedIn ecosphere as time goes on. LinkedIn wants meaningful comments, human interaction." James Potter, The Linked In Man, Director at The Network Coach Limited

Freelancing vs. Employment: Riches or Ruins for young marketers? 09.05.2024 7:47

“ If their audience and potential clients are on TikTok/Instagram and they’re very good at leveraging these platforms to generate awareness and business – then boom! They have a winning formula that could potentially translate into business success.” …. The other big problem I see with freelancing as a fresh graduate is that you don’t even know what you don’t know. ”

Career Transitions, Job Hunting and Ageism in Marketing 22.04.2024 31:59

“ Don’t just think: I did these things at my job. Think about how those things that you did set you apart, make you relevant for the position that you are looking to get hired for.” …. Marketers are their best selves when they believe in and love the product they’re marketing. And if you don’t, it is hard to really get excited about your role. ” Lauren Berkemeyer, Chief Marketing Officer at YuLife...

Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning 27.03.2024 24:50

“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so that someone will decide they want to buy your brand or they want to ride on your airplane or they want to be part of your architecture practice. So the influencer as much as it is a very new-ish thing i...

About Language, AI and Human Connection 27.03.2024 29:14

“ The things that make words worth reading are empathy, imagination, creativity, human relationships … AI is just a very, very comprehensive answering machine. Quality will trump quantity - always.” Eloise Leeson-Smith, Corporate Linguist, Speaker, Podcaster and Founder of Olim Communications

Why [another] Marketing Podcast? 27.03.2024 3:59

Welcome to Your Marketing Big Sister podcast - where I share professional advice with a sisterly twist. I've created this platform to support and encourage future and existing marketing professionals who want to learn, develop, figure out their next steps AND need a marketing cheerleader in their lives. I'm here for the questions too. Send them to me and I'll address them in future episodes.