Your Intended Message

The Marketing crisis for small business and startups Beware of the trap of choosing efficiency over effectiveness Episode 113 (Gee is based in Strasbourg, France) In this conversation with Gee Ranasinha, we explore: Why marketing is broken and the resulting marketing crisis  Appreciating the value of differentiation and danger of not How to recognize "the people who call themselves marketers" Why...

Connect with Listeners with Your True Voice How can you uncover and leverage your authentic voice Episode 112 {Susan is based in North Carolina) In this conversation with Susan Murphy, we explore: Why is your authentic voice critical to your success? What mental and physical exercises can you use to uncover that voice? The three simple techniques to improve your voice today What can you learn from...

How to use a book to promote your business Write and publish your book, then promote it to boost your success Episode 111 {Judy is based in California) In this conversation with Judy Baker we explore: How to leverage your book as a business marketing tool Five mistakes to avoid when marketing your book Why give your book to clients and prospects as a gift What you and me have in common with the ar...

How to be communicate to your team in a positive way How to tame the negative thoughts in your head that can sabotage your success Pamela Jett is a leadership and communication skills expert who has been working with leaders for almost three decades to them communicate, lead and succeed. Episode 110 (Pamela is based in Arizona) In this conversation with Pamela Jett we explore: The critical differe...

Self Awareness and Openness Builds Winning Teams What can we learn from the Special Forces to build workplace teams? Noel DiBona has served on high performance teams in private business and in military Special Operations.  Episode 109 (Noel is based in North Carolina) In this conversation with Noel DiBona we explore: How self awareness is the foundation for strong teams The importance of sharing s...

Why Leaders Need to Tell their Stories How story telling teaches, builds the brand and humanizes you Alan McLaren was the global chairman of YPO (Young Presidents' Organization) Episode 108 (Alan is based in Oakville, Ontario) In this conversation with Alan McLaren we explore: Why leaders might be obligated to tell their stories How story telling helps the business The effective use of story telli...

Critical Thinking and Communication Skills are Linked How effective communication skills can save time and money Jim Rowe has 45 years in marketing both on the client side and the agency side. Episode 107 ( Jim is based on Long Island, New York) In this conversation with Jim Rowe we explore: The skills gap and why we should change STEM learning to STEAM The skills gap in problem solving and writin...

Giving will reward you more than taking Yes, you can build your business and life with the intention to serve Jim Hardwick is a Fractional VP Sales who has started leading a C suite executive retreat to Kenya.  Episode 106 (Jim is based in Phoenix, Arizona) In this conversation with Jim Hardwick we explore: What does it mean to embrace your servant's heart? How can you get more success by giving i...

How to communicate in the changing workplace Build smarter relationships with the people around you Brenden Kumarasamy publishes instructional videos on his YouTube channel, MasterTalk with over 25,000 subscribers. Episode 105 (Brenden is based in Montreal, Canada) In this conversation with Brenden we explore: The challenges of communicating well in a hybrid workplace How to build stronger relatio...

Why and how to talk to the media? Talk to the media to convey your corporate messages with personal flavor Ed Barks has 25 years experience as a specialist in media communications. Episode 104 (Ed is based in Washington DC) In this conversation with Ed Barks we explore: Why business leaders should develop positive relations with the media How to approach the media to help spread your message How t...

How can you handle the fear of public speaking? How can you become a more confident public speaker? Natasha Bazilevych has been teaching presentation skills for about 15 years. Episode 103 (Natasha is based in Delaware) In this conversation with Natasha Bazilevych we explore: How to channel anxiety as energy How to use exposure therapy to overcome your fears Why you need to focus on the audience i...

How can you get in the news with a good news story? How do you catch the attention of the media and how do you show up? Malika Dudley has studied the science of communication and is a TV reporter.  Episode 102 (Malika is based in Hawaii) In this conversation with Malika Dudley we explore: How to get your good news story noticed by the media How to make your offer irresistible How to communicate wi...

Are you generic or unique? First discover that uniqueness, then leverage it. The market craves and rewards uniqueness Jamie Greenberg is know as "The Imaginologist" igniting sparks of imagination and inspiration in others and then turning that inspiration into business. Episode 101 (Jamie is based in New Jersey, New York) In this conversation with Jamie Greenberg we explore: How entrepreneurs stru...

Mastering Self is True Strength The practice of intentionally influencing your thinking, feeling and actions towards your objectives Andrew Bryant is passionate about waking people up to their best possible selves, whether that is the C-Suite of a company or disadvantaged teenagers. Episode 100 (Andrew is living in Portugal. He has ties to England, Australia, Singapore and Brazil) In this conversa...

Speak with a human voice, not like a robot Allow your voice to reflect your emotions Andrew Churchill demonstrates the value and power of voice when presenting your message. Episode 99 (Andrew is based in Montreal) In this conversation with Andrew Churchill we discuss: The common mistake of business and technical presenters How to move your voice outside of the "professional zone" A simple exercis...

Prospecting on Linkedin does work when you follow a process First create your prospecting plan, then follow it Austin McCulloh helps his clients bring in qualified leads week after week.  Episode 98 (Austin is based in Iowa City, Iowa)   In this conversation we explore: How to leverage automation without spamming How to cut through the clutter How to leverage connection and CRM software to stay vi...

Inner Theme, Brand Moniker & Core Message What are the differences and relationships amongst them? Fredrik Haren is The Creativity Explorer. He's on a journey to explore creativity around the world from diverse perspectives and experiences. Episode 97 (Fredrik was living in Singapore and moving back to Sweden)   In this conversation we explore: Why it's important to discover your inner theme How t...

Better Marketing Starts with the Fundamentals Create your marketing plan by asking the right questions Tim Fitzpatrick is the president of Rialto Marketing. He points out that marketing doesn't need to be difficult when you create the right plan. Episode 96 (Tim is based in Colorado)   In this conversation we explore: What are the fundamentals of marketing? What else should you know about your cus...

How to build and nurture a stronger more productive network A strong network is based on strong relationships Michael Hughes is the networking guy. He shares his insights about networking online, in person and in a hybrid world. Episode 95 (Michael is based in Ottawa, Canada)   In this conversation we explore: How to center your mind for a better networking experience How to use Linkedin to start...

Everything happens because of a conversation How can you shape your conversations for more positive results?   Jackie Stavros and Cheri Torres challenge us and guide us on how to create and participate with more productive conversations - both with ourselves and others. Episode 94 (Jackie is based in Michigan. Cheri is based in North Carolina)   In this conversation we explore: The difference betw...

You can have more influence, persuasion or close deals faster Understand personality styles and leverage the data about persuasion   Benjamin Bressington offers insights into the science of persuasion and selling based on behavioral research. Episode 93 (Ben is an Australian living in Florida)   In this conversation we explore: Why AIDA is a selling model that is out of date (150 years) The differ...

How to leverage your content by reusing and recycling it in other formats Stay in touch with your market with bite sized messages   Sally Curtis points out the marketing power of bite sized messages and reveals how to leverage your existing content to reconnect to stay remembered. Episode 92 (Sally Curtis is based in Australia)   In this conversation we explore: How to repurpose content from your...

Why are you you - and why are you here? Explore the stories that shape you, change you and define you   Robert Tighe leads us on the discovery of our Origin stories. As a journalist he was inspired to find and help people tell their amazing stories. (Everyone has amazing stories.) Episode 91 (Robert Tighe is based in New Zealand)   In this conversation we explore: What is the origin story and why...

How to Get More Business from Linkedin  Linkedin is NOT intuitive   Daniel Alfon offers thoughtful advice about how to wisely using Linkedin to achieve your career or business goals. He points out several common misunderstandings that lead to costly mistakes. Episode 90 (Daniel Alfon is based in Israel near Tel Aviv)   In this conversation we explore: Recognizing the common misconceptions about Li...

Demonstrate a unique understanding of your market You don't have to be different from everyone who offers what you do. You simply need to appear to be different. Steve Lowell explains how to apply Deep Thought Strategy to your marketing positioning and sales conversations to entice clients to buy from you. Episode 89 (Steve is based in Ottawa, Canada)   In this discussion we explore: How to get pe...