Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Whilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time. Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the inform...

KEY TAKEAWAYS COVERED IN THE PODCAST YouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as yo...

KEY TAKEAWAYS COVERED IN THE PODCAST Think about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine. Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may b...

KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known infl...

KEY TAKEAWAYS COVERED IN THE PODCAST Starting your own business is both down to tactics and your mindset. Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job. You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to netw...

KEY TAKEAWAYS COVERED IN THE PODCAST If your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you. Facebook groups can be used as a sales funnel as often you’ll be able to buy a pro...

KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date. It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day. People attend events for severa...

KEY TAKEAWAYS COVERED IN THE PODCAST Think about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well. It’s also important to make a note of the things I loved in the previous year. These may be completely dif...

KEY TAKEAWAYS COVERED IN THE PODCAST Twitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point. When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter. To comply with the new rule, a...

KEY TAKEAWAYS COVERED IN THE PODCAST Canva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a g...

KEY TAKEAWAYS COVERED IN THE PODCAST It's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do. Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swi...

KEY TAKEAWAYS COVERED IN THE PODCAST When running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset. Surround yourself with people who are like the person you want to be. Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year. Even thou...

KEY TAKEAWAYS COVERED IN THE PODCAST Small businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked...

KEY TAKEAWAYS COVERED IN THE PODCAST For every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can co...

KEY TAKEAWAYS COVERED IN THE PODCAST Social media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most i...

KEY TAKEAWAYS COVERED IN THE PODCAST Everyone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth! Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled. Loss can also cause us to create our own path. My divorce led me to quit my current job out of...

KEY TAKEAWAYS COVERED IN THE PODCAST A lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more. Anyone in any industry can create and use an online course! Hula hoopers make online courses. Th...

KEY TAKEAWAYS COVERED IN THE PODCAST Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. O...

KEY TAKEAWAYS COVERED IN THE PODCAST Content marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create...

KEY TAKEAWAYS COVERED IN THE PODCAST Becoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok. A coach is a brilliant investment to help you work on you as an entrepreneur. The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to brea...

KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Don’t just take a jump. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. Creating a course is stressful for a short amount of tim...

KEY TAKEAWAYS COVERED IN THE PODCAST Practice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always. Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once. If you’re going to post videos on YouTube, start by answering your audience’s questions. They are...

KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your be...

KEY TAKEAWAYS COVERED IN THE PODCAST People invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you! It’s important that your audience can see your face. This is how someone will connect with you on a different level. When you’re growing a personal brand, you...

KEY TAKEAWAYS COVERED IN THE PODCAST Repurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for o...