Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST It's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do. Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swi...

KEY TAKEAWAYS COVERED IN THE PODCAST When running your own business, it’s important to take time out and think about to motivate yourself, manage yourself and keep yourself in the right mindset. Surround yourself with people who are like the person you want to be. Sometimes you may over estimate what you can do in a day, but it’s important not to under estimate what you can do in a year. Even thou...

KEY TAKEAWAYS COVERED IN THE PODCAST Small businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance. Tell your personal story with social media and people will want to buy from you. People that are listening to speakers want to be a part of the conversation. They don’t want to be talked...

KEY TAKEAWAYS COVERED IN THE PODCAST For every email you’re putting out there, think of a wide range of different email subject lines you use. They need to either peak someone’s interest or provide a question or statement that will make people want to read on, or that they can relate to. Try to avoid using clickbait. Think about how you capture your data and do a regular check to see if you can co...

KEY TAKEAWAYS COVERED IN THE PODCAST Social media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on. Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room. What matters the most i...

KEY TAKEAWAYS COVERED IN THE PODCAST Everyone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth! Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled. Loss can also cause us to create our own path. My divorce led me to quit my current job out of...

KEY TAKEAWAYS COVERED IN THE PODCAST A lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more. Anyone in any industry can create and use an online course! Hula hoopers make online courses. Th...

KEY TAKEAWAYS COVERED IN THE PODCAST Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. O...

KEY TAKEAWAYS COVERED IN THE PODCAST Content marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else. Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow. Consistency is key with marketing. Create...

KEY TAKEAWAYS COVERED IN THE PODCAST Becoming an entrepreneur often takes work. If you’ve fallen into your own business and need help owning your new entrepreneurial endeavor, that’s totally ok. A coach is a brilliant investment to help you work on you as an entrepreneur. The imposter syndrome is real for all entrepreneurs. “Who the heck am I to do this?” is a common question and a barrier to brea...

KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Don’t just take a jump. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. Creating a course is stressful for a short amount of tim...

KEY TAKEAWAYS COVERED IN THE PODCAST Practice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always. Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once. If you’re going to post videos on YouTube, start by answering your audience’s questions. They are...

KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your be...

KEY TAKEAWAYS COVERED IN THE PODCAST People invest in people. You need to be your absolute, true and authentic self. People want to see you, not a carbon copy of someone else. You are the thing that sets you apart from everyone else. Be you! It’s important that your audience can see your face. This is how someone will connect with you on a different level. When you’re growing a personal brand, you...

KEY TAKEAWAYS COVERED IN THE PODCAST Repurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there. Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for o...

KEY TAKEAWAYS COVERED IN THE PODCAST Check to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who re...

KEY TAKEAWAYS COVERED IN THE PODCAST A lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your F...

KEY TAKEAWAYS COVERED IN THE PODCAST If you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them. Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you...

KEY TAKEAWAYS COVERED IN THE PODCAST Your organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for I...

KEY TAKEAWAYS COVERED IN THE PODCAST No one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense. When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Ins...

KEY TAKEAWAYS COVERED IN THE PODCAST Your “why” and “who” are fundamental to your podcast. Know these before you go any further. You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name. You should have an intro and an outro for your podcast. You can use services such as Fiverr to fi...

KEY TAKEAWAYS COVERED IN THE PODCAST Once a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there. Ask your email list members questions about what they are struggling with and how you can help! The key is l...

KEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect. Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.” For a killer “About” section, u...

KEY TAKEAWAYS COVERED IN THE PODCAST A physical office isn’t required to be in this business. People will take you seriously even though you work from home. You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is t...

KEY TAKEAWAYS COVERED IN THE PODCAST Twitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide. Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter. Bots and spammers are no longer able to contribute using Twitter due to new rules on the platf...