Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Every single thing that you achieve in your business and your personal life is a huge achievement. You are amazing. Just because someone else has achieved something, it doesn’t mean that there isn’t an opportunity for you to achieve it to. In fact, it means that there is more of a chance of you succeeding as you know someone at your level can do exactly what it...

KEY TAKEAWAYS COVERED IN THE PODCAST When you’re live on stage, the conversion rates are incredible. There are many different types of stage, whether it’s a live stage, a webinar or a Facebook live. Whilst the second two stages are important, the best stage to speak on is a live one and every single market leader in the world knows that it is a fundamental step to becoming an expert in their indus...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to hiring your first virtual assistant the most common objection is that you don’t think you can afford it. If you don’t stop doing those tasks that allow you to hire a virtual assistant, you’ll never be able to afford it. You must hire a VA first to get there. Even if you’re not incredibly profitable, it’s still a great investment. When working o...

KEY TAKEAWAYS COVERED IN THE PODCAST Listen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off. Once you’re awake, leave you...

KEY TAKEAWAYS COVERED IN THE PODCAST Video is one of the best ways to reach as many as people as possible when it comes to social media, and the best way to increase your overall engagement. If you are using pre-recorded videos, you want to keep it between 15 seconds to 3 minutes. People don’t like to spend hours and hours watching videos, so keeping it as short and sweet as possible is the best w...

Key Takeaways Covered In The Podcast Find a social media platform and not matter what people say, use it. Find your niche and know where your audience are. The world of voice is barely beginning, and we still don’t know what’s going to happen. As things develop, voice activated devices will become smarter and will be able to suggest things to you based on your habits and conversations. Whilst it’s...

Key Takeaways Covered In The Podcast When using Facebook for Business you need to click the Insights tab in order to reach your analytics. This will show you the actions on your page, your page views, your page previews, your page likes, your post reach, your post engagement, your page responsiveness, your video views, your page followers and your orders. In most cases, post reach is a vanity metr...

Key Takeaways Covered In The Podcast One of the best ways to find new clients is to decide what kind of work you want to be known for. Once you have started to work for a couple of clients in this area, you will start to become known for ‘your thing’. Whilst taking everything that comes your way seems right to begin with, it can lead you down a path where you dislike the business you’re in. If you...

Key Takeaways Covered In The Podcast One of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your...

Key Takeaways Covered In The Podcast Try not to worry too much about what you’re pinning. Pinterest is about pinning what you like and if you want to Pin a cupcake recipe, Pin it! Whilst a niche is important, you want to give your audience what they need. That’s why they’re following you! Pinterest is a visual search engine. You don’t go to engage with people, but rather to discover and dream. Mal...

KEY TAKEAWAYS COVERED IN THE PODCAST Publishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Goo...

KEY TAKEAWAYS COVERED IN THE PODCAST You should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better. You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in. Using surveys to fin...

KEY TAKEAWAYS COVERED IN THE PODCAST Before you get started you need to work out who your ideal audience is. Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better. Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long...

Over the last few years I have taken lots of advice from the amazing photographer and business strategist, Jasmine Star. Jasmine’s advice has been valuable to the way I use Instagram and how I grow my account, changing the way in which I see the platform today. This week’s episode will look at exactly how you can do the same, learning as much as we possibly can about smashing one of today’s most d...

KEY TAKEAWAYS COVERED IN THE PODCAST Carrying out surveys and polls are a great way to find out more about your customers. Using Instagram Stories, Facebook, Twitter or even programmes like Response Suite will allow you to easily find out exactly what your customers need. If you start building a relationship with a potential customer and client, consider following them on another platform as well....

KEY TAKEAWAYS COVERED IN THE PODCAST Whilst Pinterest may not give you instant gratification, it’s a great platform for getting results over a long period of time. Pinterest is not only a great tool for sharing your own posts, but a great place to search for information too! Whether you like searching for fashion ideas, travelling goals or recipes – Pinterest is a great place to see all the inform...

KEY TAKEAWAYS COVERED IN THE PODCAST YouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible. Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as yo...

KEY TAKEAWAYS COVERED IN THE PODCAST Think about the thing that scares you most, and the thing that you have put off doing in your business because of fear. Once you’ve identified it, choose not to ‘feed the fear’ and you’ll be able to grow more than you can ever imagine. Most people think that the reason their business isn’t growing is because they have a lack knowledge. In some cases, this may b...

KEY TAKEAWAYS COVERED IN THE PODCAST Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known infl...

KEY TAKEAWAYS COVERED IN THE PODCAST Starting your own business is both down to tactics and your mindset. Make sure you understand what you’re doing when it comes to taxes, or if you’re hiring someone make sure you hire the right person for the job. You don’t to have an MBA or come from a family of business owners to be able to go it alone. You do, however, must have confidence and be able to netw...

KEY TAKEAWAYS COVERED IN THE PODCAST If your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you. Facebook groups can be used as a sales funnel as often you’ll be able to buy a pro...

KEY TAKEAWAYS COVERED IN THE PODCAST Marketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date. It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day. People attend events for severa...

KEY TAKEAWAYS COVERED IN THE PODCAST Think about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well. It’s also important to make a note of the things I loved in the previous year. These may be completely dif...

KEY TAKEAWAYS COVERED IN THE PODCAST Twitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point. When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter. To comply with the new rule, a...

KEY TAKEAWAYS COVERED IN THE PODCAST Canva is a free tool (with a paid version) that allows you to create social media graphics. With pre-loaded templates that are tailored to each social media platform, this is one of the most useful tools you can use to create engaging images for your socials. From an agency point of view, Content Cal is a great platform as it allows you view your content as a g...