Your Dream Business

In this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business. KEY TAKEAWAYS...

This week we have an incredible interview with my lovely friend Natalie Hailey, where she will be sharing all of her top tips for using content to its full effect. As entrepreneurs we spend so much of our time producing and working on our content, but how do you make the most out of the content you’re creating? Whether you use social media, run a blog or host your own podcast – this episode is per...

This week’s episode is all about bringing emotion into your marketing. As business owners it’s super important to use emotion, especially if you’re trying to be authentic and build a tribe. Your tribe, of course, are the people that will connect with you, engage with your posts and eventually become loyal customers. Throughout the episode I’m going to discuss the positives of using emotion and the...

On this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more produc...

This week I am going to be talking about something that has made a huge difference to my business – my mindset. This is a common topic in the business space and having done a lot of work on my personal mindset when it comes to business, I wanted to share some of my thoughts on the topic. As well as focusing on mindset, I also want to look at failure. Whilst most people look at failure as a bad thi...

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial...

KEY TAKEAWAYS COVERED IN THE PODCAST In the early days of my business I worked really hard to network, find clients and build my email list. During the first few years of me running my business, I did a lot of local speaking gigs. Once my business started to grow, I was able to hire my first ever VA, who has now grown to be No.2 in this business. It was great having someone who understood how busi...

KEY TAKEAWAYS COVERED IN THE PODCAST There are right times and wrong times to be running Facebook Ads and if you’re in your infancy as a business, it might not be the right time. Growing your business will either take time or money and you need to decide which one is more valuable to you. Not everyone is advertising on Facebook, meaning there it is a massive market to break into that is guaranteed...

KEY TAKEAWAYS COVERED IN THE PODCAST Growing your business doesn’t necessarily have to mean you want to earn lots of money or grow your team, it could just be that you want to lower your working days or you want to earn enough to take time off. Growing your business means creating the business that you want. There are sections to the MTC method – get seen, get emails, get sales and get fans. Each...

KEY TAKEAWAYS COVERED IN THE PODCAST LinkedIn is the perfect platform business professionals who want to create better conversations with potential prospects. If you’re a small company selling B2C, you probably don’t need to invest a lot of time in LinkedIn. In the B2B industry, however, it can be incredibly powerful. LinkedIn is a great place to showcase your work, your personal brand and your re...

KEY TAKEAWAYS COVERED IN THE PODCAST Speaking at events is a great way boost your profile as a professional in your industry. Standing on stage to share your knowledge gives people the opinion that you are the expert or authority in that industry. Start by networking with people who host small, local events. Once you start to network, you can ask whether or not they’re looking for speakers. Not on...

KEY TAKEAWAYS COVERED IN THE PODCAST There are 500,000,000 people per day watching Instagram Stories. It keeps you visible and it shows the authentic, human side of your business. Ultimately, it builds a sense of community. You need to be using Instagram Stories to be tell stories – the clue is in the name! You need to ask yourself who are your audience and what do they get out of your content? In...

KEY TAKEAWAYS COVERED IN THE PODCAST It’s important to remember that you can’t heal your own sick mind with your own sick mind. Sometimes an outside perspective, such as a coach, is all you need. Remember, you are exactly where you need to be. If you’re working with a coach, you need to be as open and honest as you can be. It’s not going to be an easy process so you need to feel happy with who you...

KEY TAKEAWAYS COVERED IN THE PODCAST If you tell your list that you’re going to email them at a specific time, it helps give you accountability. Whether it’s once a week or once a month, if people know you’re going to be emailing them you will feel more encouraged to continue. Offering content and value that your email subscribers may not be able to find elsewhere is a great way to get people to s...

KEY TAKEAWAYS COVERED IN THE PODCAST If you notice that you have key processes that you’re working through with all of your clients and customers, you need to think about whether or not you can turn them into a course. You need to take a look at what you’re doing offline to turn them into an online programme. Not only will it save you time, but it will allow you to help more people. Courses can be...

KEY TAKEAWAYS COVERED IN THE PODCAST Blogs are one of the easiest ways to create content and one of the best ways to get started when it comes to content creation. If you’re looking for inspiration, you can use a site called answerthepublic.com. This site allows you to search for a keyword, giving you examples of other relevant topics that people have searched. Using Answer The Public and your own...

KEY TAKEAWAYS COVERED IN THE PODCAST One of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have. Use techniques you have seen on TV and in movies to inspire you to be creative. If you’re using video, you don’t need to tell people what you’re...

KEY TAKEAWAYS COVERED IN THE PODCAST Buying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience. Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for. Follow-unfol...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to raising a family and running a business, everyone is trying to find their own way. Whether it’s finding value in nurture, in security or in finance. If people are doing something different to you, remember it all comes down to how you feel valued as a human being. Guilt and sadness all comes down to believing you are making a good decision. If...

KEY TAKEAWAYS COVERED IN THE PODCAST People will often try to get you to work for free by saying that it will be a great case study for you. If they’re coming to you and they don’t want to pay you, you need to consider how willing they’re going to be to take your advice? If they don’t take your advice, it will make a difference to your case study. If someone gets in touch asking you to work for fr...

KEY TAKEAWAYS COVERED IN THE PODCAST Although the membership model is currently a popular topic, it’s only going to get bigger and bigger. A membership site is technically any kind of site that requires you to login in order to access a particular product or service. Whilst it’s broad, it does mean that online courses and subscriptions services are technically memberships. The memberships that are...

KEY TAKEAWAYS COVERED IN THE PODCAST If Amazon say ‘’the single most important thing is to focus obsessively on the customer. Our goal is to be the Earths most customer-centric company’’ - you should be focusing on your customer too. The first mistake people make when they’re trying to find out who their customer is, is that they try to make assumptions. What they often do, is create an avatar for...

KEY TAKEAWAYS COVERED IN THE PODCAST When it comes to the reasons behind using messenger marketing, one of the main reasons to use it is because the open and clickthrough rates are incredibly high. Not only that, but you get to have a one-on-one interaction with your customers, which doesn’t happen often when it comes to marketing. Because of this, you can target your other marketing efforts exact...

KEY TAKEAWAYS COVERED IN THE PODCAST Influencer is brands working with people of influence. They use their trusted following in order to team up with them and provide them with their product or service, in order for them to tell their followers about you. It’s a modern-day Word of Mouth marketing. Influencer marketing isn’t just about massive celebrities as anyone can be an influencer, as long as...

KEY TAKEAWAYS COVERED IN THE PODCAST It is so much easier for your audience to connect with you through video. They begin to trust, know and like you. When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the...