Your Dream Business

KEY TAKEAWAYS COVERED IN THE PODCAST Algorithms are rules that social media platforms use to determine who sees your posts. Facebook serves up content to you based on other posts you “like”, share, comment on, etc. These days, only 1-2% of your Facebook Page’s followers will see your posts. Engagement is key to “beating” Facebook’s algorithms! Facebook wants to see conversations! Think about how y...

KEY TAKEAWAYS COVERED IN THE PODCAST Facebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts. A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search. A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support...

KEY TAKEAWAYS COVERED IN THE PODCAST "Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content. "Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure! The effort each u...

KEY TAKEAWAYS COVERED IN THE PODCAST GDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data. The deadline for GDPR compliance is May 25th , 2018. Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list. You shouldn’t use personal email for your ema...

KEY TAKEAWAYS COVERED IN THE PODCAST All copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something. You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that...

KEY TAKEAWAYS COVERED IN THE PODCAST   All new business owners face the same three challenges involving self-motivation, time management and work-life balance. New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this! New tools, techniques, platforms and systems are releasing all the time. It can be difficult...

KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is the second largest social media platform, coming in just behind Facebook. InstaStories only last for 24 hours. Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint. Business is all about the human to human (H2H) relationship. Use InstaStories to broaden the topics you share with your audience. THE ONE THING...

KEY TAKEAWAYS COVERED IN THE PODCAST Negative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts. Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments. How you respond to negative feedback is not the same way you respond to trolls or spammers. The...

KEY TAKEAWAYS COVERED IN THE PODCAST When people are on your email list, you can market to them directly. Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers? As important as it is to build an audience on social media, it is vital that you get your followers onto your list. A great lead magnet h...

KEY TAKEAWAYS COVERED IN THE PODCAST   Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it. With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective. Facebook is an amazing aggregator of data about people, which allows...

KEY TAKEAWAYS COVERED IN THE PODCAST   “An hour of planning can save 10 hours of doing.” — Dale Carnegie One of the key aspects of social media is consistency. You need to show up every day. You need variety in your posts to keep your followers engaged. The assets you use with your social posts are just as important as the content itself. You need to be present on your social channels! You ca...

KEY TAKEAWAYS COVERED IN THE PODCAST How often do you go back to reviewing your social profiles to ensure they’re filled in correctly? Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it! By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement. THE ONE THING YOU NEED TO REME...

KEY TAKEAWAYS COVERED IN THE PODCAST Video is a great way to put across who you are and what you do in a short space of time in a way people can easily understand. Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos). Live video allows you to truly be authentic and make stro...