Your Digital Marketing Coach with Neal Schaffer

TikTok. Instagram Reels. YouTube Shorts. You've heard the buzz around them, and you know that is where social media users are spending the most time consuming content today. Short form video has transformed from its earliest days of just being about trending dances on TikTok to being a place where people go looking for information. If you have children or know any GenZ youth, ask them what th...

One of the core tools that most marketers use to measure their ROI, Google Analytics, is undergoing its first major revision in more than a decade. From beginners to experts, learn what these changes mean to you and how you can best prepare for them in this interview with Google Analytics expert Chris Cheetham-West. Key Highlights [06:28] Introduction of Podcast Guest, Chris Cheetham-West [08:28]...

One of the most impactful marketing concepts that I know and teach is this one: Your community is always a subset. While originally geared towards explaining influencer marketing, it actually should be used to better understand our entire approach to digital marketing and help equip us with a growth mindset. Key Highlights [02:57] Community As A Subset of Your Potential [03:27] Examples of Having...

While we have covered a lot about influencer marketing on this podcast, there is one facet that we haven't looked at: The cost-effectiveness of influencer marketing. As we head towards a potential recession in 2023 and marketing budgets are tight, this becomes even more important. That's why on this episode we will focus on why influencer marketing is such a great marketing investment wh...

Unplugging for a week being sick gave me a chance to reimagine my own social media marketing for the new year. The truth is, when it comes to social media, many businesses continue to do the same old same old even as content consumption tastes change. Social media content creation also requires the resources of time and money, so here is how I recommend you get the biggest bang for your social med...

Are you giving your content the attention it deserves? Do you create a video, podcast, or blog post, and then forget about it after its done. Meet Amy Woods, the queen of content repurposing, who is going to help you get MORE from ALL of your content than you might have thought possible! In this episode you will learn: Repurposing video is easy(er). What are the best practices in repurposing blog...

I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “ The Age of Influence .” The practice of influencer marketing has changed since 2019 and 2020, when I wrote that book. For that reason, we need to look at the current influencer marketing trends if our campaigns and techniques are to remain successful. Let’s take a look at why influencer...

While not as popular as blogging, YouTube, or social media, podcasting still continues to grow and has tremendous value for those that get it and use it right. Whether you are a current podcaster or are thinking of launching a new podcast, this episode is a virtual masterclass of best practices in: why you might consider starting your own podcast what is the minimal equipment you need to get start...

Monetizing your knowledge by creating and selling digital products is not as easy as the experts make it out to be. I want to share with you my own experiences and how I view setbacks as a painful but necessary step to find success in order to inspire you to continue your digital entrepreneurial journey as I am continuing mine. Key Highlights [02:28] My pre-launch survey [03:42] How I Define Digit...

The heart of influencer marketing is collaboration. And at the heart of collaboration are content creators. A slight change in how you see influencer marketing can have a significantly positive effect on how you can collaborate to help build your brand. In this episode you will learn: Yash's 6-step-system for influencer marketing success InfluenceR vs. Influence "no R" marketing - h...

I attended VidSummit, the largest conference for YouTube marketing and influencers, recently, and I was blown away by what I learned. I was so blown away that I felt compelled to share ALL of my takeaways with you. And because I learned a lot, this episode is my longest ever. However, if you are trying to upgrade your YouTube marketing or get started with YouTube Shorts, THIS is the episode for yo...

Search engine discoverability is as important today as it has always been. SEO requires you to have resourceful and helpful content as we all know from Google's recent updates, but assuming we already have lots of great content, how can we move up the search engine rankings? While there are lots of things you can do, generating relevant backlinks to your website might be the most powerful opt...

I was honored to be able to speak - and thus attend - Content Marketing World for the first time this year. There were a TON of golden nuggets dropped at this event that I wanted to share with you, so these are the 11 takeaways I got from all of the amazing sessions I saw that I think you should know about. Key Highlights [13:17] Developing Your Own Unique Brand Voice [15:32] The Upside Down Pyram...

What just might be the ultimate lead magnet? An online course.  And it doesn't have to be complex to create either. Join me for this interview with Alyssa Marshall, co-founder of Owwlish. After 10 years of studying to become and becoming a dentist, Alyssa created her own online course for dentists and then used that custom technology in co-founding Owwlish as a way to help other course creato...

As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels. With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well. Learn all about this concept of employer branding and why...

Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while there are still a plethora of opportunities to engage online, the same can be said for in-person events. Learn all about how to grow your business through networking from master networker and communicator Dave Delaney. Key Highlights [01:22] Introductio...

Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links: Website Podcast Website Amazon LinkedIn Twitter Facebook Instagram YouTube Pinterest Learn More: Buy Digital Threads : https://nealschaffer.com/dig...

I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas. Since you are listening to this podcast, you already know how compelling a medium podcasting can be. But what are the newest trends and technology you should be aware of if you are a content creator or looking into tapping into podcasting for your bus...

YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it. Joining me today is the person that I can honestly call the world's expert on YouTube marketin...

Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored. While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so. You're probably already running campaigns on Facebook, but I am hoping that you...

We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product? Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee , who has recently launched a new product, ACE Meetings , which has integrated Web3 as a core component of its product. Learn all about this fascinating cas...

With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand? While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves. This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer ma...

I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network. While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that gives you the ability to deepen relatio...

The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years? It's time to change. I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing...

Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research. In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand: The intent of the...