Your Digital Marketing Coach with Neal Schaffer

Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve. From leveraging the magnetic middle to exploring choice architecture, we discuss...

What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, wher...

Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority t...

Discover the top 10 AI marketing tools that I personally use and love!  In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business.  From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs.  Don't miss out on these incredible resources!...

Has your marketing data been feeling a little flat? Are you looking for ways to increase your ROI?  Look no further!  In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment.  Learn how to: attract quality web traff...

In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business!  Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche. I'll discuss the various ways you can measure...

In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in working with small businesses and provides act...

In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth.  I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing. This episode...

In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and ins...

The creator economy has unleashed a new generation of creators who seek to become niche experts. While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense? On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ...

One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them. From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right. So how do...

Are you looking to breathe some new air into your digital marketing? Want to create content that can truly be leveraged across EVERY social media and evergreen content platform? Do you want to have more FUN with your content and create a community revolving around it and your content experience? A LOT has been said about live streaming, but I don't think it has ever been described in the way...

If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject.  But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the: Founder of Content Marketing Institute Founder of Content Marketing World Author of several content marketing books, including the recently revised Epic Content Marketing He a...

You've heard it a million times: you need to do marketing campaigns if you want your business to grow. But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is. Specifically I will be discussing the ineffectiveness of marketing campaigns and sugges...

67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. This is great background for today's interview with Steven Mark Kahan, author of High Velocity Digital Marketing, who has successfully helped grow seven startup companies from early stage to going public or b...

Following up on my report from the Generative AI conference, today's guest has transformed a social media dashboard into becoming an AI ghostwriter for digital and social media marketing. Meet Greg Starling, Head of the Innovation Labs at Tailwind , who is helping to create a new generative AI product there. - Using AI to brainstorm ideas - Using AI to streamline marketing processes - When &a...

The use of AI in marketing and business in general is evolving much quicker than you might think. I had a chance to attend Jasper 's Generative AI conference in San Francisco this month and wanted to share with you how far things are progressing and the impact it is already having on marketing and business. Tune in and I trust that you will also come to the same understanding that the future...

Social media is not an option for generating organic traffic back to your website anymore. It is time to use social media what it was intended for, and to reap the benefits and gain a competitive advantage compared to those who are still using social media as if it was 2010. This is time to embrace authentically social content. Short form video is one example of this type of content, but there is...

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business. Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians...

Yes, there is a lot of buzz about ChatGPT, but what exactly does it mean for your business and what should your next steps be? Listen to my perspective and advice, and learn how to apply ChatGPT to your specific business and marketing needs. Key Highlights [03:18] Experimenting with Chat GPT [06:00] Generative Artificial Intelligence Conference [08:05] How Does Chat GPT Works? [10:01] The Search E...

Looking to improve your Instagram Reels? Today's special guest, Travis Brown ( @travisbrown on Instagram) will teach you the tips and tricks to get the most out of your Instagram videos, including: How to research high-impact topics and hooks How to only post content that works How to make videos 5 times faster Key Highlights [04:02] Introduction of Podcast Guest, Travis Brown [06:24] Travis&...

I recommend my clients always do an audit of their marketing technology stack on an annual basis, so here I am sharing my own stack in hopes of inspiring you to do the same and also to help you learn about some cool new tools that you might want to check out! Below are links to each of the tools - and note that many of them are affiliate links, but the price to you is the same - it just helps fuel...

Networking and fostering meaningful conversations to engage and move people are core skills that every marketing professional, entrepreneur, and business owner should have. To help us hone in on these skills to begin the new year, I am honored to have my friend and someone who I have a great deal of respect for, Minter Dial, on this episode. Minter is an elevating professional speaker and consulta...

Welcome to episode 300! As part of an annual tradition, today I report to you on how my marketing channels and business did in 2022. I want to not only provide you the data to let you know why I recommend what I do, but also inspire you by providing you some benchmarks for your own digital marketing. Key Highlights [02:25] My Annual Look On How My Channels Performed [03:07] Where I Recommend You B...

Not every company is on board the TikTok train yet, but after listening to this episode, you will see TikTok in an entirely new way. Meet Dr. Brian Boxer Wachler, a doctor who specializes in a rare disease of the eye called keratoconus who started posting on TikTok during covid and now has become a bonafide TikTok influencer with more than 3 million followers! Why did he start posting on TikTok? A...