Your Digital Marketing Coach with Neal Schaffer

Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our dig...

Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience. Forget about those tired marketing buz...

Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper...

Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind tour of AI's transformative impact on eco...

What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today&...

Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of custom...

Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also...

Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ever wondered why webinars hold such a powerful...

Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights:  Popular YouTuber Preston Plays, who reveals his strategy of treating content creation...

Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - fr...

Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it? As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner....

Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learni...

This episode is another preview of content that will be included in my upcoming book. Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind. This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value. Ever thought about the untapped...

Ever wished you could tap into the brilliant mind of an author, successful company founder, and  and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert,  author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent,...

Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on. I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of '...

Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an indep...

What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books? You offer a free update on LinkedIn best practices. With that thought, my free ebook, Maximizing LinkedIn for Business, was born. Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices...

Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience. Strap yourself...

Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation.  I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this intimate solo episode, we&ap...

What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the...

Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marke...

Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of...

What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease? Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable.  Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implementable strategies to help you navigate the digital...

Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded systems industry to helping small businesses succee...

Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a step-by-step tutorial on activating and ma...