Your Digital Marketing Coach with Neal Schaffer

Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be surprised as to how often I hear this. How should you respond? While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my thoughts on the subject - and even if you don&a...

Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle? You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing to a new generation of millennial bu...

I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode. A product-centric approach to social media marketing can yield effective results at many levels. When taking a product marketing perspective on how an organization can best promote their products, you will uncover new opportunities to leverage personal br...

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is,  AI possesses the power to change everything. If you're in marketing, you need to invest in better understanding AI. Begin with this interview with Paul Roetzer, author of...

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy. It's simple: The more data you have, the more effective your marketing will be. If you don't have enough data, it is worth investing in acquiring...

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should. And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it. If you are in either of these boats,...

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks. But how does one get backlinks? And are the more links the merrier? I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they b...

If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you. Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing. Key Highlights [03:09] Introduction to Podcast Guest, Kate Ahl [05:33] How Kate Started on Pi...

Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related. In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wa...

Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today. Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis. Furthermore, there...

Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers! You are guaranteed to look at your marketing in a different way after listening to this episode.....

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company. Think Hubspot - they "own" the term for inbound marketing. If you want to a...

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this? Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward. The resource that I mention...

Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget? If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in...

We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well. The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider. Lately there has been a lot of buzz ar...

Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram , Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing. You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedl...

Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas. Listen in for some tangible and actionable LinkedIn profile advice! Key Highlights [02:23] LinkedIn Profile Completeness [03:30] Social Selling Index [04:09] What Social Se...

Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business? This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about. By the end of this conversation you will: Understand B2B leads: from the buyer persona to the user intent....

I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths: They are entrepreneurs and need to build their own business like any other business owner Like most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show...

Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results. What should your business do to measure your...

Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing. What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it? Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast! Key Highlights [05:13] Why I Invest Time and Energy On T...

Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers? Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what mak...

How powerful can LinkedIn be for your marketing? And what might you be missing out on that is relevant for LinkedIn in 2022? I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers. I just came out with my latest version of the free ebook, Max...

I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://...

If you are not building out an email list, you are leaving money on the table. And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table. Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices...