Your Digital Marketing Coach with Neal Schaffer

Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices. Key Highlights [01:30] Introduction of Podcast Guest, Rachel Miller [02:50] What is Internal Communication? [03:27 Internal Communication's Role [05:09] Why A Separate Internal Commu...

Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size. Key Highlights [00:30] Introduction of Podcast Guest, Mike Gingerich [02:00] Case Studies of Successful Companies Using Tabsite [04:45] Developing Your First Campaign [07:40] Mike's Best Advice for Facebook Marketing in 2014 [08:34] Facebook for Business [0...

Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence. Key Highlights [00:50] Introduction of Podcast Guests [02:38] Finding Value in...

I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others. Key Highlights [00:29] Introduction of Podcast Guests, Mike Stelzner [01:13] Who is Mike and What Mike Does [02:...

Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face. Key Highlights [02:11] Introduction of Podcast Guests [03:27] How...

If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand? Key Highlights [00:56] The Thing I See Missing About the Debate on ROI of Social Media [01:48] Social Media is Eating A Lot of Marketing Budget [02:21] The Notion of Accountability [02:59] Do You Really Need to Invest That Much in Social Media? [04:21] Are Yo...

I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to my advice, given while enjoying a bowl of ramen in the food court of a local Japanese supermarket! Key Highlights [00:29] Introduction of Podcast Guests [02:17] Podcast Guest #1: Albert Qian [03:16] Podcast Guest #2: Debbie Miller [04:02] Why...

What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your social media success into the new year. Key Highlights [01:35] Trends Emerged in 2013 that I Think Are Going to Get Stronger in 2014. [01:55] The Strategic Initiative of Employee Advocacy [04:33] The Year of Google Plus [05:27] Companies that Leverage G...

Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out! Key Highlights [01:43] The Advantage of Google Plus [02:49] Looking at the Early Days of Twitter [02:58] The Challenge with Google Plus [04:18] My Suggestions For You with Google Plus [04:47] The Initial Step of Engagement You Sho...

Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities.  Key Highlights [00:59] Go Big or Go Home Approach [02:05] Everybody is Doing Social Media [02:31] The T...

While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business. Key Highlights [01:15] Introduction of Podcast Guests [02:48] How Social Media Can Help Companies [04:25] Meg and Val's Worst Experiences [08:27] Tips that Help Meg and Val Achieve...

A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer. Key Highlights [01:12] What is Social Selling / Social Sales [02:27] What Happened to Me that Illustrates What Social Selling is About [04:37] An Example of an Aggr...

A look into how information technology and project managers can proactively use social media and add value in a social business world. Key Highlights [01:3] IT Professionals' Roles in Social Business Strategy [02:47] 4 Areas Where Information Technology Professionals Can Add Value In A Social Business World [02:58] Managing the Growing Volume and Complexity of Content [04:28] The Advantages o...

Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website. Key Highlights [00:27] Benchmarking Your Website's SEO [02:36] Analyzing Some Data Set [03:00] Data You Should Be Considering [03:50] Hummingbird and What Company Should Do [06:40] SEO Mobile [06:50] Mobile SEO Statistics [08:21] Why LinkedIn Is Signifi...

Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business. Key Highlights [00:30] Introduction of Podcast Guest, Jay Baer [05:02] The Concept of Youtility [07:40] Why Marcus Sheridan? [10:27] Jay's Strategic Tips for Mobile [12:50] The Importance of Identifying Customer Needs [15:54] Final Thoughts...

An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media. Key Highlights [00:22] Introduction of Podcast Guest, Jayson Duncan [01:37] The FFFirst Thing Jayson Recommends to Clients Who Want to Record Video [02:40] The Adven of Social Media and Popularity of YouTube [03:07] How to Convey Emotion In A Video [04:28] The Core of Who Your C...

What are the three things that CEOs should be worried about concerning their social media programs? Key Highlights [01:26] There's No Cookie Cutter Approach in Social Media [01:44] 3 Things CEOs Should Be Concerned About As They Become More Active in Social Media [02:32] Voice as An Integral Part of Social Media Strategy [03:30] Have A Strategic Voice [04:17] You Need to Listen [04:34] What i...

The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.  Key Highlights [00:33] Rebranding My Online Presence [02:35] Giving Back to Your Network, Partner, and C...

An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity. Key Highlights [00:45] Introduction of Podcast Guest, Tammy Kahn Fennell [02:01] The Evolution of Social Media Dashboards and How Businesses Should Be Using Them [05:24] The Challenge [06:30] Where MarketMeSuite Is Trying to Excel [09:19] Social Media Product...

WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into. Key Highlights [00:55] Paid Services for WordPress [02:02] 10 Paid Services That I Think You Should Be Investing [03:38] Genesis [04:37] Web Hosting: WP Engine [08:42] wpsitecare.com [10:24] Security Plugin [11:07] Landing Page Plugin [13:33] St...

Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social - and why you should invest in video, too. Key Highlights [01:17] Reminder: Video Is Important! [03:06] What Video Is About [03:43] Other Types of Embeddable Content [04:19] Why Video Is Important [05:55] Content Should Be Entertaining...

The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels. Key Highlights [01:16] Social Media Audits [01:45] Creating Baseline Numbers [02:29] Create a Role Model [02:52] The Notion of Audit [04:00] Is It A Good Ideal to Compare Yourself with the Competition? [04:32] Notion of Social Proof [04:46] Where the Role of Audit...

Engagement, relevance and relationships are as important in social media marketing as they are in email marketing. Key Highlights [00:41] My AHA Moments on Best Practices with Email Marketing [02:18] Email Providers Getting Better at Filtering Spam [02:48] What Gmail Has Done Recently [03:35] What Happens When You Send A Lot of Emails [04:06] More Engagement, Better Relationships [05:01] Make Peop...

The truth about Facebook's recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing. Key Highlights [01:00] Recent Changes with Facebook [02:38] How EdgeRank Works [03:42] The Notion of nTime Decay and Notion of Affinity [04:05] Reintroducing Posts Into Your Newsfeed [04:48] Every Facebook Post Counts [06:36] Have A Data-Driven Approach...

Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate. Key Highlights [01:03] What is LastPass [02:46] The Problem When I Didn't Change All of My Password [05:12] Digging Around [06:35] Twitter Being Ahead of Other Networks [07:29] Create Unique Password for Each Site [07:49] Change Your Password Regularly [...