Your Digital Marketing Coach with Neal Schaffer

Learn about Neal Schaffer's Pinterest experiment - and the data which backs up why you shouldn't be ignoring Pinterest anymore. Key Highlights [00:49] Why Pinterest Is A Fascinating Network [02:41] What Fascinates Me About Pinterest [04:33] Pinterest Statistics [05:58] The Quality Traffic You Can Get From Pinterest [06:52] What I Ended Up Doing In Pinterest [07:29] Creating Pinterest Boa...

What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers? Key Highlights [01:43] Have A Social Scoring [03:21] What is Publicly Available Data? [04:23] The Interesting Thing About Cloud [05:56] How I Look At Social Scoring [06:39] Become the Center of Influence [07:47] Carve Your Own Path [08:58] Be Natural [10:19] Be An Influe...

Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check. Key Highlights [01:24] My New Book -- Maximize Your Social [02:13] How I Talk To My Potential Clients [02:35] How Can I Help You With Social Media [03:22] Determining Business Objective [04:46] Perceived Benefits of Social Media...

If you're on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here's advice on how to improve upon it. Key Highlights [01:02] How To Better Leverage LinkedIn for Business? [01:39] The Second Demographic [02:41] LinkedIn Demographics [03:18] Think About What Social Media Can Do for You [03:59] It All...

What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog. Key Highlights [01:07] Moving From Windmill Networking to Maximize Social Business [01:29] How I Started Windmill Networking [03:43] From Personal Blog to Collaborative Blog [04:18] What I Realized with Guest...

A holistic and realistic perspective on the role social media marketing can play at your business. Key Highlights [01:08] How to Get Started in Social Media? [01:57] What Social Media Can Do for Me? [02:59] Push-Pull Approach [03:12] Ways of Driving Consumer Demand [03:31] One Thing that Most Companies Forget [04:10] How Much will this Cost? [05:09] The Beautiful Thing About Social Media [05:50] R...

More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it "human" enough to deepen online relationships? Key Highlights [00:52] The Notion of Having a Strong Corporate Brand [02:21] Different Forms of Content [03:30] You Need to Have A Conversation [03:52] What Sho...

A deep analysis of Social Media Examiner's 5th annual Social Media Marketing Industry Report. Learn where the social media marketing market is today and what trends are in store for its future. Key Highlights [01:48] The 2013 Social Media Marketing Industry Report [02:54] Survey Participants Demographics [03:28] The Most Interesting Takeaway on the Report [03:50] The Fifth Most Popular Questi...

Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus. Key Highlights [01:23] Why Do You Need A Presence On Google Plus? [01:57] Google Plus Changes to the User Interface [02:36] How Google Plus Is Different [03:19] Understanding the Importance of Google Plus [03:45] Google's Correlation With LinkedIn [05:37] The Community Fab...

The importance of focus in everything you do in social media marketing: Platforms, content, and objectives.  Key Highlights [00:40] Why You Need to Perform Internal R&D [01:28] FOCUS! [02:00] What Focus In Social Medi Means [02:19] The Problem That Most Companies Fall Prey To [02:48] The Components of Anchor [04:12] Take Baby Steps [05:12] Take Some Withdrawals [07:04] Stay With the Focus Nota...

Join me as I share my own usage of and reviews of popular social media dashboards while also recommending some new ones for you to explore. Key Highlights [01:13] What the Evolution of Social Media Dashboards means [02:42] Twitter Social Media Dashboard [03:15] Another Thing I Realized About TweetDeck [03:40] Moving to Hootsuite [04:03] The Problem I Am Having with Hootsuite [04:41] Exploring Soci...

Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation. Key Highlights [00:30] Introduction of Podcast Guest, Ian Cleary [01:22] Defining Different Categories of Apps That Social Media Marketers Can Use [02:09] Ian's Recommended Platforms [02:55] Special Features of Nimble [03:54] Monitoring Tools [05:08]...

A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there? Key Highlights [00:46] What Is Empire Avenue? [01:50] Why Empire Avenue Should Matter [02:59] An Example of Why Empire Avenue Is Interesting for Social Media Marketers [04:07] Is Your Target Audience on Empire Avenue? [04:51] Creating Missions [06:35] My Empire Avenue Tick...

Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before. Key Highlights [00:49] One Big Difference Between Facebook and Google Plus [02:51] Google Plus's Different Community [03:34] Some of LinkedIn's Technical Infrastructure Issues [04:17] Why I'm Excited About Google...

Now that you have a robust social media marketing program running in your own country, what about the rest of the world? Key Highlights [00:41] Social Media Is A Lot More Global Than You Think [01:40] Looking At Some Statistics.. [03:20] Should US Be In Charge of Every Global Channel? [05:03] Sharing of Best Practices Between Regions [05:30] The Challenge for Smaller Brands [05:46] The Challenge f...

What is the best away to avoid a social media crisis? Listen to Neal Schaffer's advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following. Key Highlights [00:26] Social Media and Crisis Management [01:10] Examples of Social Media Crises [01:30] What to Do When Faced With Crisis? [02:54] The Best W...

What makes a BAD social media strategy? Here I outline 5 key components that you should avoid in planning your own social media marketing strategy.  Key Highlights [01:04] Is There A Way to Write A Social Media Strategy? [01:53] 5 Ways of Looking A Good or Bad Strategy [02:24] Why Having An Objective Is Important [03:30] Campaign-Based Approach [04:47] Social Media As A Two-Way Communication Chann...

Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing. Key Highlights [00:27] The Role of Content In Social Media Marketing [02:19] Forms of Content [03:37] Content Vs Inbound Marketing [04:08] Content As One of Key Drivers [04:28] The Best Way to Be Effective in Social Media Marketing...

Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-growing need for a social media marketing or even socal business MBA. Key Highlights [00:22] The Concept of Social Media MBA [00:54] The First Thing People Tell Me [02:02] The Core Concepts That Are Not Platform Dependent [03:12] The Notion of Insourc...

Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities. Key Highlights [00:43] Fire Your Social Media Consultant [01:24] The Problem With Outsourcing Resources [02:50] Are You Blindly Throwing Money Away? [04:00] Own Your Strategy [04:53]...

Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+. Key Highlights [00:53] Should You Care About Google Plus? [02:29] Open Networking [03:31] The Influence of Our Circles [04:02] The Power of Google Search Results [06:11] Google Plus Is An Active Community [06:37] Establish Your G...

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company. Key Highlights [00:23] Social Business Defined [01:12] The Traditional Definition of Social Business [01:43] My Definition of Social Business [02:00] How I Began My Social Busin...

Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy. Key Highlights [00:22] Social Media Here And Now [01:30] The Facebook Graph Search [01:43] How Facebook Graph Search Can Affect How We Use Facebook [02:29] The 2 Things Facebook Graph Search Hinges On [03:08] The Question On Data [03:40]...

Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy. Key Highlights [00:31] Why Social Business Unplug? [01:02] The Idea of Podcast [02:14] You Can't Do The Same Thing Everywhere Else [03:04] The...