Your Digital Marketing Coach with Neal Schaffer

Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social. Key Highlights [01:12] Back to School Time! [01:23] How to Use Big Data to Optimize Your Own Social Media [02:06] Two Things You Need [02:20] My Preferred Tools [03:07] What is Preferred Network [04:21] Example of What I Do on Twitter [06...

When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social. Key Highlights [02:11] How to Tell If Your Facebook Efforts Are Paying Off? [02:39] Experiments [03:33] How Do We Expand Our Reach for Our Page? [04:49] Is Facebook Really Tied t...

Neal reveals his "aha!" moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn. Key Highlights [00:40] Understanding the Audience for Your LinkedIn Blog Posts [00:56] My LinkedIn Resources [01:54] How I Consider LinkedIn [02:11] My AHA Moment [02:53] My Free Ebook [03:47] What I Did to Intr...

Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds. Key Highlights [01:35] Social Media Has Never Been Free [02:11] 6 Social Media Productivity Tips [03:20] The Beauty of Content Curation [03:46] Co...

A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.   Key Highlights [00:43] The Personal Side of Social Media [03:50] Why Social Media is an Ever-Changing Landscape [06:21] Social Media Should Not Be a Burden [08:31] Make Every Post Count [09:04] You Don't...

Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business. Key Highlights [00:49] My Newest Ebook Resource [02:03] Where Marketing Begins [02:43] Employee Statistics [03:42] Interesting Note About Overlap [04:35] Where the Ebook Starts [05:40] Definin...

Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.  Key Highlights [01:00] What I did in Japan [03:33] The Challenge [04:21] What is the First Step? [04:57] Education Comes in 2 Different Ways [05:23] Second Part: Strategy [06:10] One of the Big Missing Pieces [06:50] You Need...

Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes "old school") insight into leveraging social media for your business.  Key Highlights [01:00] What I did in Japan [02:40] Introducing Alex [03:15] How Alex Started With Social Media [04:10] How Social Media Affected Alex's Personal and P...

Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy. Key Highlights [01:26]  Great Way of Sharing Passion [02:05] community Board in Pinterest [02:20] How Pinterest Works [04:24] My AHA Moment [04:47] Pinning Together [05:35] The Advantage of Opening My Boards to Others [06:27] How to Audit You...

LinkedIn recently upped the ante of becoming a paid member with the new "Spotlight" account. Is it worth the upgrade? Listen on for Neal's detailed advice on the new features and why you may (or may not) be interested in them.  Key Highlights [01:03] The Recent Changes LinkedIn Did [01:47] Should You Pay for LinkedIn Professional Plan [03:26] What is an Open Link? [04:06] Spotlight...

If you're not finding success as a member of any given social network, chances are you simply aren't spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media success.  Key Highlights [01:01] The Approach I Am Taking [02:18] Why I've Been Getting A Lot of Traffic in Twitter [04:07] What Devot...

A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most effective on each singular social network with your social media marketing.  Key Highlights [00:36] How Striving to Use Social Networks for Their Original Intention Can Help You Be More Effective at Social Media Marketing [01:20] How I Use Social Networks Dif...

Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.  Key Highlights [01:18] Introduction of Podcast Guest, Peter Trapasso [01:25] Peter's Role in the World of Social Media [02:25] What is Kickstarter? [04:07] Advantages of Utilizing Crowdfund Marketing [6:00] Best Practices [06:49] Crowdfund to Social...

Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life. Key Highlights [01:09] Losing the Big Customer [02:44] Focusing On New Pipeline [03:13] Importance of Personal Relationships in Sales [04:17] Unplugging From A Career [05:59] Adjusting to the Curveball [06:57] Finding...

Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life. Key Highlights [00:57] Career Curveball Series [04:06] How Life Prepare Us to Run the Bases [06:29] Planning on Starting My Career in China [08:35] Nothing Is Static [09:17] Starting My Career with Sales and Marketing [11:35] Bec...

A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.  Key Highlights [01:30] The Concept of Google Plus [03:16] What Will Happen If You Miss Out on Plus [04:32] What Makes Google Plus Different Than Other So...

Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from Neal Schaffer.  Key Highlights [02:27] My Advice on Email [03:17] Why Email Marketing Is Still Critical [03:29] Why You Need to be on Multiple Social Media Platforms [03:57] Build Your List [05:01] The Other Thing You Should Be Doing [06:35] Getting...

Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.  Key Highlights [02:30] What Else You Could Do to Increase Engagement? [03:44] Why Reviews for Hotels Are Still Critical? [04:26] Why Visual Aspect is Successful for Hotels [05:13] The Missed Opportuni...

I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA students as well as undergrads.  Key Highlights [00:48] Introduction of Podcast Guest, Niklas Myhr [01:08] Who is Dr. Niklas Myhr? [03:22] Teaching Undergrads [06:12] Undergrads&apos...

Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from this podcast. Key Highlights [01:03] Shifting Content Midshift [01:41] Shifting Content Midshift is Natural [02:58] How to Do It? [03:35] Another Way...

How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start? Key Highlights [01:53] How to Properly Build A Sales Funnel that Flows from Social to the Website? [02:00] Where Does Funnel Building Start? [03:49] Attract People to Your Social Media Profile [04:53] Create A Landing Page Specific to the Social media Platform You Expect...

Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social. Key Highlights [01:24] Catch Me at Social Media Marketing World [03:11] Building Social Strategies Aligned with Business Objectives [04:07] A Case Study I...

As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it. Key Highlights [00:55] Today's Topic: Content [01:10] The Need to Create Exclusive Content [02:07] Don't Create Content Just for the Sake of Creating Content [02:47] The Importance of Content [04:33] My Advice on H...

My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform. Key Highlights [01:41] How Are We Going to Use LinkedIn Platform [02:04] LinkedIn's Special Audience [03:33] Give Your LinkedIn Publishing Post Some TLC [06:02] LinkedIn Send You Lots of Traffic [06:31] Treat Your LinkedIn Homepage As Your Website [07:37] LinkedIn...

Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.  Key Highlights [00:57] Dedicated Page of All My Podcast [02:51] My Advice on Doing Blogger Outreach [03:10] 3 Best Practices on Blogger Outreach [03:44] Research the Blogger's Platform [04:46] Other Numbers You Can Determine [05:1...