Youpreneur: The Profitable Personal Brand Expert Business!

The start of a brand new year is always so exciting for me, it allows me to set the stage for how I want to run my business and hit my goals for the rest of the year. However, if you want to get started the right way, it means that you’ve got to sit down and plan what you want to focus on.  What you want to focus on really all comes down to you, where you are in your business and what you wan...

In the final Youpreneur Summit 2019 keynote session, author and speaker Hal Elrod shares five simple strategies to go beyond the bestseller, create content that creates a movement, earns a fortune and changes the world. Hal Elrod is a firm believer in the power of what a book can do - not only to you and your business but also the impact it can create around you. He has two reasons on why you shou...

If you were to stop working today, would your business stay the same? This is something that is key critical for entrepreneurs everywhere. We all need to take a break and hit pause once in a while but does that mean your business ends up pausing as well?  In this episode, Celebrity fitness expert, coach and author JJ Virgin takes the Youpreneur Stage as she delivers her keynote presentation a...

I’ve always been a strong believer in the saying “if you do not ask, you do not get”. It’s been a cornerstone of how I’ve built my businesses over the years and something I’ve always lived by. Speaker and author Phil Jones believes in the same thing. He believes that salespeople are born not made because everyone is born with the innate ability to ask. It’s just a matter of what and how you say it...

So many entrepreneurs know that they have what it takes to make a difference. The talent, drive and desire is there but something always seems to hold them back from becoming their best selves. Author and speaker Todd Herman takes the Youpreneur Summit stage to help unlock the hero inside as he dives into the Alter Ego effect and the science behind why this is such a powerful strategy. One of my f...

Last year was a big year for personal brands. From the rise of micro-influencers across a myriad of platforms to big brands moving their ad campaign budgets from prime TV to collaborating with personal brands on platforms like Instagram, this golden era of influencer marketing doesn’t seem to be slowing down any time soon.  As we enter into 2020, I share my own tips on how you can showcase yo...

In the early days of building my business, I hit a brick wall and realized my business was starting to run me instead of the other way around. It’s a moment that I feel a lot of entrepreneurs have felt themselves.  I knew I had two options: to completely burnout or make some serious changes. Once I realized the power of outsourcing and what it could do, that was it. I went to work building my...

I’ve always had a complicated relationship with Facebook. There is so much noise and distraction that comes with it - tons of notifications that greet you when you open it, the crazy videos that can turn into a time suck. But love it or hate it, you definitely can’t ignore it.  Especially when it comes to Facebook ads, nothing beats how zoomed in and focused you can get with your audienc...

There are so many ways to reach your audience these days. Ten years ago, blogging was considered everyone’s bread and butter, so to speak. It was the primary way we could share our message and get our content out there. Nowadays there are so many different platforms to choose from.  Youpreneurs are spread across various platforms including blogging, vlogging, podcasting, using social med...

Becoming a published author is a goal that many people want to conquer - maybe more than you think. According to a survey , 81% of Americans want to write a book. But even with the desire to write one, I can easily say that the actual process of writing and editing a book is a completely different ball game.  In this episode, I share a few guidelines you can use while writing your book includ...

Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with new launch strategies that can connect you with a brand new audience.   If you do have a brand new product or service that you can’t wait to share with the world, it’s impo...

Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time...

In the Youpreneur world, we’re all about building connections whether they’re on or offline. This is why I’m a big believer in live events. There really is nothing like creating real moments and in-person connections between members.  Different communities mean different approaches. You always have to make sure you anticipate what kind of event your audience needs before putting on your event...

To monetize or not to monetize? That is the question I get asked a LOT. I know so many entrepreneurs that are on the fence when it comes to monetizing their communities because they are worried they might end up alienating them. So where do you start? What should you be giving out for free and what can you offer as paid content for your audience? In this episode, I dive into four different wa...

We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue. One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. T...

You might have heard the topic pop up in conversation and many studies have agreed on the same thing: customer loyalty is dropping, and fast. With so many options out there to choose from, consumers are more likely to explore and switch to new brands more than ever before.  So how does your brand cope in the digital era when it feels like 5 new competitors crop up every day? There are a lot o...

Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all. Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and pro...

Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust. The rise of “influencers” and “micro-influencers” is a great example of personal brandi...

And we're back! It's been a month since my sabbatical when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again. In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial...

As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth. Speaking of which, we’re hi...

Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown.  On the other hand, the 20% that routinely leave their co...

One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page.  Whether you’re thinking...

It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.   The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just...

The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use.  In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr....

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!  Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system b...