Chris Ducker

Youpreneur: The Profitable Personal Brand Expert Business!

Business EN ↓ 296 episodes

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Author

Chris Ducker

Category

Business

Podcast website

www.youpreneur.com

Latest episode

May 20, 2026

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Episodes

The One Piece Most Business Authors Are Missing and Why It's Costing Them 20.05.2026

There is a gap that almost every business author lives in at some point. Not a gap in knowledge or talent or ambition, but the gap between knowing exactly what to do and actually doing it consistently over months and years. It is, as Chris puts it, the most expensive place a business author can live. And most of them stay there far longer than they should, not because they are lazy or do not care,...

How to Turn Your Book Into a Profitable Business 20.05.2026

Most business authors earn less than $1,000 directly from their book. And yet, some of those exact same authors go on to build multi-six and seven-figure businesses with that book sitting right at the center of everything. The difference? They stopped thinking of the book as the thing they did and started treating it as the foundation of everything they were building. In episode five of the Busine...

From Reader to Client: The Pipeline Your Book Is Missing 20.05.2026

In episode four of the Business Author Amplifier Series, Chris breaks down why so many business authors end up with a great book and zero new clients to show for it and exactly what to do differently. Using the story of a past client whose well-reviewed book moved the needle not one bit, Chris reveals the missing piece: the book was a dead end with no mechanism to take the reader anywhere next. Ch...

Turning Your Book Into an Evergreen Marketing Engine 20.05.2026

In episode three of the Business Author Amplifier Series, Chris focuses on what happens after the launch, the long-term marketing strategy that keeps a business book visible and consistently generating opportunities long after release week is over. While most authors stop promoting their book after launch, Chris explains why the real opportunity belongs to those willing to play the long game. Chri...

The 90-Day Book Launch Strategy Every Business Author Needs 20.05.2026

In episode two of the Business Author Amplifier Series, Chris explains why most business book launches fail long before launch day even arrives. With more than a million books published every year, simply hitting "publish" is no longer enough. Successful launches are built through preparation, strategy, and momentum, long before the book becomes available. Chris shares the framework behind a succe...

How to Write the Right Business Book 20.05.2026

Most business books quietly fail. Not because they're badly written but because they were written for the wrong reason. In this opening episode of the Business Author Amplifier Series, Chris makes the case that treating your book as an achievement is exactly what stops it from doing anything for your business. If you've ever finished a book and wondered why nothing moved: no new clients, no new op...

Transforming a Side Hustle into a Six-Figure Business with Steph Turton 12.08.2024

Steph Turton is a content creator and prolific YouTuber with over 100,000 subscribers. She first started her business, Handbagholic, as a side hustle which has now turned into a full-time 6-figure business.  In this episode, Chris and Steph discuss the challenges, strategies, and pivotal moments in her entrepreneurial journey, as well as the importance of diversifying revenue streams and crea...

Building a Personal Brand Using Words with Delia Monk 12.08.2024

Delia Monk is a sales copywriter and positioning expert for coaches, creatives and consultants. In this episode, Chris and Delia discuss how Delia’s previous travel business was impacted by the pandemic, and how she decided to use her writing skills and develop a career as a professional copywriter.  She shares the strategies she used to build her personal brand, how she focuses on building a...

The Journey to Becoming a Confident & Positive Disruptor with Advita Patel 12.08.2024

Advita Patel is the Founder of CommsRebel, where she helps  organizations cultivate inclusive cultures through effective communications so all colleagues can belong and thrive in their work. She is also an author, podcaster, confidence coach and president of the Chartered Institute of Public Relations (CIPR). In this episode, Chris and Advita discuss her inspiring journey from leaving the com...

How to Find Joy When Doing More Isn’t It Anymore with Kasey Compton 12.08.2024

Kasey Compton is an author, speaker, and self-love advocate. She went from bankruptcy to building a multi-million dollar company in less than 3-years, without ditching her life to do it. She is now on a mission to help other business owners find their confidence and achieve entrepreneurial freedom through business systems. In this episode, Chris and Kasey discuss her new book, In Search of You: Ho...

Scaling a Profitable Podcasting Business with Matt Alder 12.08.2024

Matt Alder is a podcaster, talent acquisition expert, author and international speaker. He has spent the last 20-years researching and demonstrating the shifts that happen within the talent acquisition space to help others gain a competitive edge. He’s the host of The Recruiting Future Podcast, which is one of the world’s leading podcasts on talent acquisition and has had over 2 million downloads!...

Becoming a Leader People will Follow with Jenni Field 12.08.2024

Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker,  and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the organization from chaos to calm. In this episode, Chris and Jenni delve into Jenni’s seven-year journey of building a...

Join us at the Long Haul Leader Summit this November! 27.07.2024

Are you ready to be inspired by some of the most influential leaders in the industry? The Long Haul Leader Summit on November 16 & 17, 2024, in Cambridge, England, is bringing together some of the most highly regarded speakers, to share their insights and strategies for lasting success in business! These thought leaders, made up of some of the most successful entrepreneurs I know, many of whom...

The Power of Niching Down to Increase Your Profits with David Drazil 18.03.2024

David Drazil is an architect who turned his passion for sketching into a profitable online business. He has created a community of over 240,000 Instagram followers, and leverages his years of experience teaching others how to Sketch Like an Architect. In this episode, Chris and David discuss David’s journey from starting on Instagram sharing simple tips and tricks, to creating a diverse product su...

From Self Sabotage to Expert Consulting Success with Skye Barbour 18.03.2024

Skye Barbour is a business consultant for 6-figure+ female-led agency owners, helping them stay within their zone of genius, optimize seamless systems and elevate their small, but mighty teams. In this episode, Chris and Skye discuss how Skye went from excelling in the corporate world, to taking the leap and transitioning to entrepreneurship. Skye highlights the importance of leveraging individual...

Scaling a Personal Brand Business on Heart and Soul with Jessica Rose 18.03.2024

Jessica Rose is the Founder of Jewellers Academy, which was created when she was just 19-years old. In this episode, Chris and Jessica discuss Jessica’s journey from starting a brick and mortar business to pivoting to an exclusively online model during the pandemic.  Jessica shares how she’s created an engaged online community, the importance of growing a team that supports your mission, and...

Unlocking a Truly Unique Niched Opportunity with Ash Borland 18.03.2024

Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand. Ash talks about his approach to content creation, managing ADHD in his profes...

From Instagram Influencer to TV's Decluttering Queen with Dilly Carter 18.03.2024

Dilly Carter is a professional organizer and founder of Declutter Dollies, an organizing and home-styling service. Dilly is also a BAFTA nominee, x2 bestselling author and a presenter on the BBC hit TV-show, Sort Your Life Out. In this episode, Chris and Dilly discuss the impact of television exposure, how Dilly has continued to diversify her personal brand offerings, the challenges behind scaling...

Enjoying 20K Months After 10-Years Offline with Mandy Rose 18.03.2024

Mandy Rose helps people make more money and work less by using social media and digital products. Mandy has recently made a stunning comeback to the online business world after a decade-long hiatus and is here to tell us all about it! In this episode, Chris and Mandy discuss her journey to finding her way back to creating a profitable online presence, the challenges she faced when it came to reinv...

Serving First: The True Entrepreneurial Journey with Pat Flynn 08.01.2024

In this milestone 500th episode of the Youpreneur podcast, Chris brings his longtime friend, Pat Flynn, back onto the show to discuss their entrepreneurial journeys and the power of consistency in building and maintaining a digital presence. They explore the evolution of their business strategies over the years, the advantages of embracing AI technologies, the importance of creating a community fo...

Youpreneur Year in Review and Plans for 2024 04.01.2024

In this episode, Chris delves into the highlights of 2023 for the Youpreneur brand, including hitting 9 million podcast downloads and launching the brand new 5k Accelerator™ program! He also announces Youpreneur's new Chief Operating Officer, Chloe Ducker, his third book deal, and much more. Tune into the full episode to learn all about what we're working on in the coming year! Episode Timestamps...

Non-Funnel Marketing Hacks for Personal Brands with Nicholas Kusmich 21.12.2023

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that...

10 Ways to Attract Your Dream Clients in 2024 18.12.2023

In this episode, Chris shares his top 10 strategies for attracting your dream clients in 2024, and beyond. He discusses the importance of writing a book, asking for input from your audience, and why consistency is key when it comes to publishing content. Chris also talks about how to be seen as a leader in your niche, and how you can position your business as a valuable resource for your dream cli...

Launching a Physical Product as a Personal Brand with Ben Leonard 14.12.2023

In this episode, Chris sits down with Ben Leonard, an e-commerce expert. They discuss strategies for building, marketing, and monetizing an e-commerce business around personal expertise and interests. Ben explains the need for entrepreneurs to give themselves permission to venture and the importance of understanding both customers and their pain points. They explore the challenges of setting the a...

Why Speed in Business Matters with Jay Baer 02.10.2023

85% of customers say that speed is a critical factor in their brand loyalty. The pandemic in particular made us realize how much time and speed actually matters to us. But, what happens when we don’t receive the correct amount of speed and responsiveness from companies we’re wanting to buy from? You’re about to find out in this episode! IMPORTANT NOTE: WE’RE BACK! On November 10th 2023, the 1-Day...

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