YOU Matter, in Business

The Future of Authentic Marketing in an AI-Dominated World Discover why genuine human connection is becoming more valuable than ever in a digital landscape increasingly saturated with AI-generated content. Host Berlin Komar explores the delicate balance between maintaining authenticity and leveraging modern marketing tools in this thought-provoking episode of You Matter in Business. Key highlights...

From Restaurant Harmony to Brand Symphony: Mastering Business Alignment Discover how creating a perfectly aligned business is like orchestrating a five-star restaurant experience! Ariel Faith reveals the secret sauce of seamless branding, marketing, and sales integration that makes businesses irresistible to ideal clients. Drawing from Don Miller's StoryBrand framework, Ariel explains how position...

Authenticity in Business: Breaking Free from Brand Misalignment Discover how women entrepreneurs can bridge the gap between their authentic selves and their business presence. In this powerful episode, Ariel Faith introduces a groundbreaking program designed to help female business owners overcome the common struggle of brand misalignment in their marketing efforts. Through real-world examples, Ar...

Discover how brand photography becomes a powerful tool for women over 50, redefining their identity and embracing life transitions. In this transformative episode, photographer Paget Norton and Ariel Share how they help women capture their authentic selves through the lens. Through intimate storytelling and personal experiences, we explore how professional photography can be a gateway to self-disc...

From Self-Doubt to Empowering Others: A Photographer's Journey Discover how a postpartum photoshoot transformed Paget Norton from a self-conscious new mother into a passionate photographer who's spent 13 years empowering others through her lens. Her unique approach combines strategic branding with authentic storytelling, creating images that capture not just appearances but the essence of each ind...

The Battle Between Heart and Mind: Embracing Your Authentic Voice Ever felt torn between your heart's calling to share your wisdom and your mind's persistent self-doubt? This powerful episode dives deep into the internal struggle many entrepreneurs face when stepping into their visibility journey.  The host shares her personal transformation from a fear-driven photographer to a confident p...

Reflecting Growth: The Mirror Moment of Self-Acceptance Ever felt like your photos don't match who you've become? This powerful episode of You Matter in Business dives deep into the "mirror moment" - that transformative experience when women realize their inner growth isn't reflected in their outer appearance. Through personal stories and professional insights, the host explo...

Are you using food to mask your emotions? Dive into a compelling conversation with Food Story Coach Michelle Petties as she reveals how our relationship with food mirrors our deeper emotional struggles.  In this eye-opening episode of You Matter in Business, Michelle breaks down five essential health principles: sleep, hydration, nutrition, movement, and mental health support, while challenging so...

Breaking Free from Food's Emotional Grip: A 40-Year Journey to Freedom Dive into a powerful conversation with TEDx speaker and author Michelle Petties as she unveils her transformative journey from a 40-year battle with emotional overeating to complete liberation. This eye-opening episode challenges everything you thought you knew about eating disorders, revealing them as thinking disorders that a...

From Invisible to Influential: Embracing Your Business Metamorphosis Discover why the most challenging part of business growth isn't strategy or skills—it's the personal transformation required to become the leader you're meant to be. Like a butterfly emerging from its cocoon, successful entrepreneurs must embrace profound internal changes, often facing fears of visibility and battling...

Dive into a compelling exploration of how our brains process and resist change, featuring insights from Lisa Feldman Barrett's groundbreaking research on neural predictions. Like a river with unexpected rapids, change challenges us to adapt and grow, yet understanding our personal coping style can make all the difference. Drawing from William Bridges' transition framework, we unpack the four cruci...

Trust, Culture, and the Power of Human-Centric Leadership Discover how the intricate web of trust within organizations can make or break their success. In this compelling episode, Kaitlin Healy unpacks the critical role of trust in workplace dynamics and its impact on innovation, communication, and organizational growth. The conversation delves deep into: - How trust resembles a spider web of indi...

From Educator to Entrepreneur: A Journey of Communication and Connection Discover how a former educator transformed her diverse professional background into a thriving business coaching practice. Kaitlin Healy shares her fascinating transition from education and mental health to entrepreneurship, revealing how the Chamber of Commerce became her gateway to business success. Key highlights: - The po...

Transforming Digital Age Anxiety into Success Ever wondered how the constant fear of missing out might actually be your secret weapon for success? In this eye-opening episode, Ariel and Miriam explore how FOMO has evolved in our social media-driven world and reveal surprising ways to harness it for personal growth. The conversation delves into how social media's highlight reels can distort our...

The Art of Reading the Room: A Game-Changer for Business Success Discover how mastering the subtle art of "reading the room" can transform your professional relationships and business outcomes. In this enlightening episode of You Matter in Business, hosts Ariel and Miriam explore the power of emotional intelligence and its impact on effective communication. Through compelling personal st...

Final Part 3 (for Now) EQ - Redefining Leadership: Beyond Traditional Boundaries Dive into a transformative conversation that challenges conventional leadership paradigms and explores the subtle yet powerful distinction between being a leader and a guide. Nicole Smith and Miriam unpack how true leadership isn't always about being at the front - sometimes it's about supporting from behind or walkin...

Part 2 of 3 : Discover the Hidden Power of Emotional Intelligence in Leadership Ever wondered why some leaders effortlessly inspire while others struggle? In this compelling episode of You Matter in Business, Nicole Smith, founder of JMS Creative Leadership Solutions, reveals how emotional intelligence (EQ) is the secret sauce of effective leadership. With over two decades of experience, she share...

Part 1 of 3 : In this episode, we’re diving deep into the world of emotional intelligence in business. The hosts are going to break down its four main components and show you how it can benefit businesswomen, leaders, and teams alike. We’ll talk about understanding emotions, being flexible with different people, and handling tough situations. We’ll also cover self-awareness, self-control, social a...

In this episode, the chat explores the wonderful journey of embracing change in both business and personal life. It emphasizes how important it is to be adaptable, to accept aging gracefully, and to navigate the unpredictable twists and turns of life. Ariel and Miriam warmly share their personal stories about change, reflecting on the challenges they faced during childhood and how they transitione...

Discover how authenticity and personal branding can revolutionize your business growth! Marketing expert Megan Schirnhofer shares game-changing insights on building a powerful online presence that resonates with your audience. Learn why showcasing your personality and journey - including both successes and failures - creates deeper connections than traditional product-focused marketing. Key highli...

Discover how Megan Schirnhofer, a young British musician's career-altering health challenge led to an unexpected but fulfilling pivot into the world of marketing and leadership development. Megan's compelling story reveals the delicate balance between maintaining authenticity and professional boundaries, while navigating the complexities of trust in business relationships. Through candid c...

In this episode, brand photographer Ariel Faith and life coach Miriam explore the world of LinkedIn for business. They discuss the platform's professional nature, the challenges of authenticity, the importance of engaging genuinely, building real connections, and creating value through educational content. The discussion emphasizes avoiding immediate sales pitches, prioritizing authentic interacti...

Mastering Instagram for Business: A Strategic Guide for Women Entrepreneurs Discover how to transform your Instagram presence from merely another social feed into a powerful business tool that captivates and engages your ideal clients. This enlightening episode delves into the art of balancing professionalism with authenticity on Instagram, revealing effective strategies for women entrepreneurs. K...

Mastering Facebook Marketing: A Strategic Guide for Business Owners Discover why Facebook remains a goldmine for businesses targeting women aged 35-65, even amidst the changing social media landscape. This enlightening discussion reveals how to harness Facebook's powerful targeting capabilities and community-building features to effectively grow your business. Key insights include: - Strategic app...

In this episode, Miriam highlights the importance of customer-focused marketing, emphasizing the need to build relationships and understand client needs. The discussion delves into the challenges women may encounter in sales, underscoring the significance of trust and customer connections. Effective communication, aligning values with clients, and addressing emotional needs are essential in foster...