YOU Matter, in Business

Embracing Natural Rhythms: Sustainable Leadership for Women with Amy from Next Level University In this episode of You Matter in Business, Amy returns to delve into the importance of sustainable leadership for heart-centered leaders, focusing on how to avoid burnout by aligning with natural rhythms, especially for women. Amy emphasizes the significance of understanding and respecting women's h...

In this powerful episode of "You Matter In Business," host Ariel Faith sits down with Amy Lenius, Director of Group Coaching at Next Level University, to explore what it truly means to lead with authentic authority. Amy shares her transformative journey through chronic illness and how it led her to discover that real leadership isn't about performing confidence—it's about deeply...

Welcome to another episode of You Matter in Business ! In this episode, we're flipping the script on traditional leadership and exploring what it means to lead through collaborative authority—using wisdom and values instead of hierarchy and control. What You'll Learn: Why "I don't know, let's figure it out together" is one of the most powerful leadership statements How to...

In this episode of "You Matter in Business," we explore the fundamental difference between working to live and building something you actually want to live for. Discover how to transform your business from a grind into heart-centered work that aligns with your values without sacrificing profitability. KEY TOPICS & TIMESTAMPS: [0:00] Introduction: The Big Question Do you work to live, or are yo...

In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress. Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders buil...

Revolutionizing Marketing: Education Over Promotion In this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company. Her innovative concept, 'MarkEding'—a blend of marketing...

What if disappointing people wasn't the worst thing in the world? In this surprisingly liberating episode of You Matter in Business, we explore the graceful art of letting people down while still doing what's right for you and your business. In this episode, you'll discover: The Disappointment Resume: Celebrating the times you chose yourself The Disappointment Styles Quiz: Are you an O...

What if the permission you've been waiting for needs to come from only one person - you? In this lighter, more playful episode of You Matter in Business, we explore the permission slips women entrepreneurs keep waiting for and why you're actually the only signature that matters. In this episode, you'll discover: The "Permission Slip Hall of Fame" - which ones are you waiting...

Corporate Credit: Not Just for Big Corporations Building corporate credit isn't some exclusive club forFortune 500 companies. If you have an EIN, you can do this. Sue Schuster breaks down how any business owner can strategically leverage credit across Experian, Dun & Bradstreet, and Equifax to unlock serious funding—we're talking $300,000 to $500,000 per EIN within 90 days. The catch?...

Building Your Business Safety Net Without Risking YourHome A Must Listen To Episode! 30 plus years in Business, and no one ever told me this! Yikes! Most business owners think they're building corporate creditwhen they're actually setting themselves up for disaster. Sue Schuster , a corporate credit and profit acceleration coach with over 20 years of business ownership experience, reveals...

Want to overcome comparison in business? Develop an abundance mindset for entrepreneurs. Struggling to celebrate another woman's win when it's theexact success you've been working toward? Let's get real about comparison, envy, and the art of genuine celebration in business. In this episode, you'll discover: - Why that uncomfortable twinge of envy is actuallyuseful information -...

Do you ever second-guess your work? This episode is for you. Your heart know exactly what you want to say in yourbusiness, but your mind keeps finding reasons to change direction? In this episode of You Matter in Business, we explore the exhausting cycle of message-changing that plagues heart-centered women entrepreneurs.  In this episode, you'll discover: - Why constant message tweaking confu...

Building a Career That Honors Your Authentic Self What if your career pivot could be less risky and more strategic than you think? Rachel returns with a masterclass in blending marketing strategy with therapeutic insight to create soul-aligned work that actually pays the bills. Drawing from her own journey from social work to coaching and fractional roles, Rachel reveals the power of combining com...

Ever wondered why brilliant professionals trap themselves in soul-crushing but well-paying jobs?  Career reinvention specialist and therapist Rachel Speckman reveals the hidden psychological barriers keeping smart people stuck—and more importantly, how to break free. In this eye-opening conversation, Rachel exposes how fear, self-doubt, and lifestyle creep create golden handcuffs that bind talente...

In this episode, the podcast delves into the vital role of storytelling in marketing, emphasizing that effective storytelling is essential for entrepreneurs to connect with their audience. It identifies six distinct types of stories: origin stories, narrative marketing stories, guided backstories, case studies, testimonials, and visual storytelling. Each serves a unique purpose in building trust a...

In this episode of You Matter in Business, Ariel Faith explores why sharing authentic, heart-centered stories is more effective in marketing and sales than simply listing credentials. She emphasizes that connection trumps perfection, and that vulnerability and relatable experiences build trust with potential clients. Ariel encourages listeners to leverage their personal journeys and struggles to c...

What happens when Grammy-winning success feels hollow inside? Melinda Jackson's story reveals the dark side of high achievement and how she built back from the brink. After years of childhood anxiety that escalated through college and into a high-pressure Los Angeles agency career, Melinda found herself facing severe burnout, physical illness, and suicidal ideation, despite professional accola...

From Hollywood Burnout to PR Goldmine: The Authentic Approach to Getting Press Tired of throwing money at PR agencies with zero results? Melinda Jackson, founder of MJRP and former Hollywood entertainment PR veteran, reveals the low-cost strategies that actually get small businesses noticed by media. After seven years in Los Angeles dealing with celebrity PR burnout, Jackson returned to North Caro...

Stop Waiting for Someone to Give You the Keys to Your Own House Ever wonder why you're still seeking approval from your boss, family, or industry experts before making major career moves or charging what you're worth? In this powerful episode of "You Matter in Business," the host dives deep into the self-sabotaging habit of waiting for external validation instead of trusting the...

What happens when your voice outgrows the room you're in? This episode dives into the powerful phenomenon many women face in their 40s and beyond: developing an authentic, experienced voice that feels "too much" for their current professional spaces. The host, Ariel Faith explores how life experience and inner work create deeper wisdom, but fear of being perceived as arrogant often k...

Unlock Your Career Potential with the "Story Vault" Strategy Discover how collecting and articulating your career wins can transform your professional trajectory! In this enlightening episode of "You Matter in Business," Rosie Zilinskas, a high-performance career coach, introduces her groundbreaking "story vault" concept – a powerful tool for women over 45 seeking career reinvention. Learn how to...

Finding Strength in Life's Major Transitions Discover how to transform overwhelming life changes into opportunities for growth and self-discovery. Career coach Rosie Zilinskas shares powerful insights on navigating major life transitions, particularly for women facing empty nesting, career shifts, or relationship changes. Key Takeaways: Self-care is crucial for reclaiming identity during transitio...

Embracing Your Soul's Calling: When Fear Meets Destiny Ever wondered what happens in that pivotal moment between hearing your soul's calling and letting fear take the wheel? This powerful episode dives deep into the transformative journey women face when standing at the crossroads of passion and fear. Through an inspiring story of a mother-daughter duo serving in foreign countries, we explore how...

Transforming Empty Nest Into a Launchpad for Personal Growth Discover how the challenging transition of empty nest syndrome can become a powerful catalyst for reinvention and entrepreneurial success. In this compelling episode of You Matter in Business, we explore the emotional journey of mothers navigating life after active parenting, and how this phase can unlock unexpected opportunities for per...

The Art of Authentic Marketing: A Fresh Perspective Discover why manipulative marketing tactics are becoming obsolete as Berlyn Komar, founder of Planted Marketing, shares groundbreaking insights on authentic marketing in the digital age. In this compelling episode, learn how millennials are reshaping the marketing landscape by prioritizing genuine connections over traditional credentials. Key hig...