YOU DON'T KNOW WHAT YOU DON'T KNOW

In this episode of You Don’t Know What You Don’t Know , we sit down with John Matthews, founder of Gray Cat Enterprises, to explore the “table stakes” every small business owner must have in place before chasing big marketing campaigns or the latest AI tools. Drawing on decades of experience leading billion-dollar divisions and two decades as an independent consultant, John shares practical strate...

Excited to share my recent interaction with Notebook LM Podcast about my book, "You Don’t Know What You Don’t Know." This dives into the stories and lessons behind the writing, the power of embracing uncertainty, and why asking the right questions can lead to game-changing breakthroughs. Thanks for listening to our You Don't Know What You Don't Know podcast!  To sign up for pod...

This episode is with special guests, Elizabeth Ledoux and Andrea Carpenter of The Transition Strategists. Elizabeth Ledoux is the founder and CEO of The Transition Strategists, an international consulting firm that creates business succession plans for family and private businesses. One hundred percent of the owners who have used her company’s proprietary Transition Roadmap Developer™ to choose an...

This episode is with special guest David Weiss, Corporate Attorney/Partner with Jenkins & Kling, P.C.  David has represented small and medium-sized businesses, nonprofit corporations, and individuals for over 30 years in such areas as enterprise formation; governance and disputes; business succession planning; contract negotiation and enforcement; mergers and acquisitions; commercial transacti...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership.  This episode is with special guest Bruce Ward, CFP, CHFC, CLU, RICP, Financial Advisor with Cutter & Company.   As a Coast Guard officer and trained naviga...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Dale Furtwengler, Founder of Cutting Edge and Author of Pricing for Profit and Generate Greater Profits With Fewer Sales. Dal...

In this episode, we sit down with the inspiring founders of the NinniCo pacifier.  NinniCo founders, Joy Williams & Jane Molina, started the women-owned company in their mom’s living room with a homemade Shopify site and turned it into a viral sensation that sold out in minutes—and today, their pacifier is trusted by families and feeding specialists around the world. What you’ll hear in this e...

This special episode is with 7-year-old entrepreneur, Auggie Keenum. Augustus (Auggie) Lee Keenum is a 7-year-old son of Keaton and Kali Keenum.  He has always had a desire to create and been interested in “fine” works such as beading and sewing.  After being exposed to Trout fishing and all of the amazing insects (also a passion of Auggie) he was introduced to Fly Tying by his grandfather (PopPop...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Julie Hamilton, Owner of Coaching PI. Julie Hamilton has over 20 years of Human Resource Management experience and has been a...

This episode is with special guest Charis Santillie, Life Balance & Transition Coach, and host of the Charis Your Life® podcast. Charis Santillie is a Life Balance & Transition Coach and host of the Charis Your Life® podcast.  She is also a speaker, Certified Fearless Living® Coach, Certified Fearless Trainer, and Positive Intelligence® Trainer and has been an entrepreneur for over twenty...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership.  This episode is with special guest Hemal Desai, CEO of Anuva LLC.  Hemal Desai is the Founder & CEO of Anuva LLC.  Hemal is an enthusiastic, dynamic and fu...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest Chris Seeger, Co-Owner of Chesterfield Service. Chris is a second-generation co-owner and steward of Chesterfield Service, ov...

Joseph Luckett is the Founder and CEO of an inclusive networking movement called Zero to 100.  Zero to 100 is a networking movement centered on relationship-building through education.  Focused on fostering a sense of belonging and gratitude, and is rooted in developing genuine and authentic connections in business and in life. Joseph has been recognized by the business community both locally and...

Tabetha Sheaver is a CEO, certified EOS Implementer®, project management professional (PMI), and an award-winning business success partner. She helps CEOs regain control of their companies with organizational change management strategies. Helping entrepreneurial leadership teams to be open, honest, and healthy. Tabetha’s experience and insight have made her an in-demand public speaker and presente...

We engage in conversations with successful business owners to learn the little things that made the journey of building their companies special. Then we discuss how they plan to hand off their business to the next generation of leadership. This episode is with special guest, Nancy Erickson, Founder of The Book Professor. Here is Nancy's bio: Our proprietary process was developed by our founde...

Jerry Eulentrop’s diverse franchising experience spans 30 years. He joined Sport Clips as director of franchise development in July 2012. Prior to joining Sport Clips, he served as area development manager for MBE/The UPS Store for 14 years. Eulentrop’s franchise career started in 1992 as franchise sales manager for ERA Franchise Systems, where he had development responsibilities throughout the Mi...

Our next You Don't Know What You Don't Know podcast episode is with special guest Mark Brimer, Founder of Office Supply Solutions where Mark discusses what made him decide to start his office supply business, what makes his business stand out, and how he has overcome challenges with finding the right employees.  Office Supply Solutions saves businesses time and money on the office items...

Tom Ruwitch is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 -- before most business people had even heard of email marketing. Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring c...

Elizabeth Ledoux is the founder and CEO of The Transition Strategists, an international consulting firm that creates business succession plans for family and private businesses. One hundred percent of the owners who have used her company’s proprietary Transition Roadmap Developer™ to choose and mentor capable successors have positioned their companies for ongoing success and moved forward to live...

Terry Lammers grew up watching his parents run their own company in the fuel & lubricants industry, and eventually came on as a full-time employee in the early 90’s and took over as President of the company.  In just 18 years, TriCounty Petroleum had purchased 11 different companies, growing Terry’s family business from $750,000 annual sales to over $40 million when the company was sold in 201...

Backed by an impressive resume of achievements in the marketing field, Mitch Meyers brings a fresh perspective to the cannabis and hemp industry.  After spending several years in the accounting and audit field, Mitch realized that marketing and product development was her true calling.  She was hired to introduce Bud Light for Anheuser-Busch, which is now one of the the largest selling beers in th...

Greg Atchison is the Principal Chair for C12 of Greater St. Louis, an executive roundtable forum exclusively for Christian business owners and their leadership teams.  He provides area business leaders with the resources, tools, business guidance, peer accessibility, and accountability to St. Louis companies building great businesses for a greater purpose.    Greg came to C12 with a breadth of exp...

Dawn is Partner and Principal Owner of Livian St. Louis, formally known as The Krause Basler Network, powered by Keller Williams Realty. Dawn and her business partner, Tom Basler, bring a combined 50 years of real estate experience to their community of agents and clients with the philosophy, “Success through others; no one succeeds alone.” Livian St. Louis has consistently ranked amongst the top...

The Wonder Woman of Lone Orange, Tiffany Hoeckelman is dedicated to helping small businesses develop polished and cohesive branding that is integrated into every facet of their operation. Marketing materials that lack sophistication, lack continuity and lack well-articulated messages are her archnemesis. She tends to geek out on systems and loves to help businesses run more effectively and efficie...

Lizzie is a self-taught baker with an Associates and Bachelor’s degree in Business Management. She learned to bake at the age of 12. Her Aunt Marilyn owned The Pie Pantry in Belleville, IL from the 70 s to the late 80’s.  Lizzie Bob’s is a combination of her and her husband’s names. Lizzie Bob’s is a woman owned, family run business. The business started in 2013 with selling a loaf of banana bread...