You Did What !?

Welcome Mackenzie and Joe - our student producers join Sheri and Jim on the podcast!; NY Thruway marketing fail. "Sorry, our rest area restaurant is not open on the busiest travel day of the week."; Should brands respond to call outs on social media - Chipotle; Brick & Mortar growth continuing; AMC theaters private label candy; Favorite brands - Joe-Kirkland, Mackenzie-Stanley tumble...

An inspiring conversation with Bill Trovinger, who has had an action-oriented career in Marketing Research with some of the world's largest companies. Bill shared his thoughts on reviving a declining brand, testing ads to ensure success on YouTube, working with Mr. Beast, what in the world happened to Amazon Fresh and Albertson's very successful "Sincerely Food" campaign.

The big 60's icon news of the week? Cap'n Crunch of course. Oh yeah, and the Barbie movie! Sheri on CNN ! ... and finally, ugh! Twitter rebrands to X.

Sheri and Jim welcome a special guest, Nina Poccia, Senior Scientist II at L'Oreal to the podcast! Nina shared how her love of research and innovation has provided a rewarding career. A self-professed "skin care junkie", Nina discussed sensory research, expert influencers, and how ideas are shared across the L'Oreal global network.

Another word of the year ! Tastykake Ale ! La Colombe bought by Chobani Unilever 72 hour antiperspirant CEO blunders cont'd - Impossible Foods Uniqlo auto-checkout box Sheri teaching at Temple Japan for next semester Supply Chain - canal shipping challenges Brick & mortar expansion news Happy Holidays !!

AMA National Case Competition Barbie and Oppenheimer trivia Barbie top 5 "careers" Campbell's is a snack company - looks to build a $1b snack business - Goldfish Crisps (first potato-based Goldfish product) Pricing Strategy - Red Lobster endless shrimp Competing against Private Label - P&G wins through evident product superiority

Another "word of the year" A headline gets crushed by basic math Hallmark Channel beats cable news NyQuil Honey - contains no honey? Supply chain hiccups - school milk cartons; Panama Canal 2010 wants its breaking news story back Streaming consolidation and bundling

Thanksgiving weekend shopping - record levels Sheri's Marketing award Shoplifting/retail theft in the US is down, not up. Holiday ads from brands Words of the year for 2023 - Headwinds, Choiceful, Authentic Bowie the Lobster YouTube now blocks ... ad blockers

We happily welcome our special guest, Jerry Perez, a long time leader in the Toy and Entertainment industry. With the incredible success of the Barbie movie, it was a perfect time to get Jerry's expert view of the marketing around the Barbie brand, from the movie to the Barbie products and associated tie-ins. It was terrific to get a view from Jerry on how the industry has evolved so dramatica...

Happy Thanksgiving!! In this week's episode, Sheri and Jim dish on a potpourri of news. Thanksgiving Plans Pringles - Thanksgiving dinner in a can Cranberry Products Marvel vs. Hunger Games at the box office Target quarterly earnings creativity Frozen 3&4 are skating our way Self Driving Cars Cricket for dummies

Sheri and Jim welcome a special guest, Deb Harding, Senior Director - Artificial Intelligence Sales - Americas at Microsoft. Deb was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.

Sheri and Jim welcome a special guest, Chris Epple, VP of Marketing for JBL Speakers. Chris was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.

In this episode Sheri and Jim discussed: - the TU-AMA Marketing Conference - interviews with two of the guest speakers from the conference - Smart Speakers and Alexa - Amazon Fire Stick loading software without permission - The biggest shopping day of the year (Singles Day) sales results - Experiential Marketing and Store within a store - Supermarket chain doing away with self-checkout

Survey reveals "worst first date locations" Amazon's continuing retail struggles Tik Tok explores selling groceries ?! Biggest shopping day of the year - 11/11 Mattel Q3 earnings and Wall St. expectations Business buzzwords - please no more "headwinds" TU-AMA regional Marketing Conference 11/10/23

Topics discussed in today's episode: New products - Spaghettios Spicy w/Frank's Red Hots and KFC Mac & Cheese Re-brands - HBO to Max - why?!! New Pepsi logo - will anyone notice other than the designer Store within a Store - Ulta in Target, Sephora in Kohl's High involvement CPG categories

Topics discussed in this episoide: TU-AMA Cherry Consulting on local TV Cultural branding (Kelce, Swift, Jake from State Farm) Consumer spending remaining strong Grocery prices going down Delivery companies cutting holiday peak pricing/retail marketing Kellogg's splitting cereal & snack divisions

Today's topics: TU AMA Marketing Conference 11/10/23 Halloween - costumes, mascots, ads PA is the horror movie death capital of the US Brand activation for Halloween NFTs - eek!