You Did What !?

Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!

How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview wa...

Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pric...

"Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.

Jim's travels with a group to Morocco to visit companies and see how the country is poised to grow as a producer of goods for Europe. Selling skills seem to come naturally Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics. Nestle's line of frozen foods for those on GLP-1 drugs Ad supported streaming grows (as we predicted) Selling skills France i...

Lot's of activity among brands - for better and for worse. McDonald's and Starbucks pricing action New product failures - knowing your target Nike DTC retrench Netflix moves into brick & mortar entertainment United Airlines customized ads on in-flight screens

Olympics! ... Inside Out 2! ... McDonald's $5 meals! ... Saks appointment only store ... Amazon "losing billions" on Alexa ... and so much more!

This interview with Tricia Richards-Service was incredible. She is an incredibly engaging speaker covering a range of topics - public speaking, PR, story-telling, internal communication to employees and external to customers. Give this episode a listen - you will be very glad that you did!

College sports have undergone a complete change in the past 5 years, and their athletes are now being compensated. Major revenue sports like football and basketball have transformed from faux amateur to professional minor league. To compete, universities now need to generate funding, usually through donors to third-party entities to keep up. In this truly informative episode, we hear from Lou Pari...

How do you build a successful business in the 2020s? "Kick Ass Customer Service"! That is the mantra at Honeygrow, the fast-expanding healthy food chain. Sheri and Jim are big fans of the Honeygrow on Temple's campus. And they aren't alone. Honeygrow has legions of loyal customers from Boston to Washington. Find out how Justin built the business in this scintillating episode.

Trying to make use of AI but are stymied? Fret not - you are not alone. Recent headlines about AI from The Economist: "So far the technology has had almost no economic impact" and The Wall Street Journal: "The pace of innovation in AI is slowing, its usefulness is limited, and the cost of running it remains exorbitant ", indicate that the hype far outpaces utility for many user...

Passion - what every marketer dreams about for their target market. And that's exactly what David Dominik and his team inspire every day. David is the VP of Digital Strategy for the New York Giants. This episode was so interesting that it left us wanting to here more. What a great way to kick-off the summer.

The best way to start any day is with Saxbys coffee. In this episode, we speak with Nick Bayer, founder and CEO of the fast-growing coffee chain. Saxbys has an amazing business model, operating cafes on college campuses, which are run by students. The Philadelphia based company has expanded to universities from Boston to Georgia and well into the midwest. How does a company grow when its employees...

With a tip of the cap to Bananarama, we bid adieu for the summer to our student producers Mackenzie and Joe, as they head off to their summer internships. But not before offering great insights on a potpourri of new product introductions and other current Marketing topics. This was a really fun episode - recorded live in the studio at the Temple University, Fox School of Business. Enjoy!!

This episode really strikes a chord. Edward Cole, President of Fender Guitars in Asia-Pacific shares incredible insights into one of the world's most evocative brands. Our student producer (and guitarist) jams with Sheri and Jim to uncover great nuggets. Edward is not just the business leader but also clearly loves the Fender products and brand.

Family! That is how Dr. Myra Perez describes her Marketing students at the University of Puerto Rico, Río Piedras. In this third of three interviews with Marketing Professors, we speak with Myra about her fascinating career both as a Marketing professor and as a business consultant. She is the advisor for the award winning student Marketing student organization (AMA) at the university. Her student...

In this second of three interviews with Marketing Professors, we speak with Dr. Delonia Cooley from Texas Southern University, an HBCU located in Houston. Delonia has first-hand knowledge of the benefits for students attending an HBCU - smaller class sizes, direct access with professors and personal attention. It was instructive to hear the comments from one of Delonia's students regarding set...

It's 2024, and like it or not many of us will be inundated with political ads this year. In a fascinating interview, we speak with Eric Van Steenburg, a professor at Montana State University who has done extensive research into the impact of political marketing. Like a book that we can't put down, this episode is riveting from start to finish. A special thank you to the students from Purdu...

A great interview with Bennie Johnson, the CEO of the American Marketing Association. Bennie answered a wide range of questions about his multi-faceted organization, the future of Marketing and the many ways that AMA interacts with marketers - local professional chapters; publications, webinars and conferences; and the next generation of marketers through AMA's extensive collegiate programs. T...

A terrific interview with Mark Jenkins, the VP of Marketing for one of America's most beloved brands - Rita's. Mark shared great insight into the Marketing of a large yet seasonal business, including: the annual March 1 grand re-opening the research behind and rollout of new products working closely with the franchise owners of all Rita's stores creating awareness and trial in new mark...

Wendy and Kellogg's CEOs speak and uh-boy were people listening Speaking of uh-boy, more plant-based meats Sometimes sticking to why customers buy your brand is the best strategy Are occasional 8am meetings really that bad? Visiting companies in Tokyo

Taylor Swift Tokyo concert; Uber unshackled in Japan; TU-AMA makes the finals, again!!; Joe gnoshes on Gen Z snacking; Lululemon intros men's footwear; States/cities opt for humorous highway signs; Streaming leaders - YouTube #1, Netflix #2; Pepsi Wild Cherry campaign

Sheri in Tokyo; Older women as social influencers; Subaru "your car's health report" to owners; Twins born in different years; Apple iPhone now #1 (passes Samsung); Apple breaks norm, offers discounts in China; Door Dash - beyond food (leveraging capacity for new offering);

We continue our international expansion via an interview with the very popular Japanese social media content creator and influencer, Cyber Bunny. During this chat, she spoke about growing the “Bunny Brand” in Japan and overseas. ✨Forbes Asia 30 under 30- 2022 ✨Pacific Edge Magazine’s “Social Media of the Year”- 2022 ✨“The Reluctant Traveler” appearance on Apple TV- 2023

Sheri in Japan for the semester! Welcome to Nicole Weltman, Head of Social at Taco Bell; Constantly posting new content; The brand's irreverent personality; How content catches fire; Customers as well as fans of the brand; Taco Tuesday; Social Listening