You Did What !?

Sheri and Jim were excited to welcome two leading experts and Marketing Professors - Kristin Minetti, California St. University, Chico and Eileen Acello, Florida Atlantic University. Each brings terrific marketing knowledge and hands-on experience to their students and to this podcast. Kristen and Eileen are the incoming President and President-Elect of the American Marketing Association Collegiat...

The band is back together! After a summer of internships and study abroad, the full team is back for the first episode of the new school year. And the Marketing world did not disappoint, with a plethora of announcements. Cracker Barrel and American Eagle get free PR Lego sees record sales - pre-tariff bump, great marketing and adulting Meanwhile...25,000 show up for the Pokemon World Championships...

A summer cornucopia of topics. Mahjong - fountain of youth? Retail experiences - Ulta, Printemps Gap resurgence Gen Z co-buying homes Converse "Chuck Taylors" 2026 Super Bowl ads - $8million for 30 seconds Live Music Concerts Waymo coming to Philly

Thank you to brand marketers for providing us with so many interesting topics for the podcast. Mattel - adult clubs and family theme parks HBO - admits they were wrong (and YDW was right!) Mattress national holiday More experiential marketing - Comcast AI ads, hallucinations and desire to be an influencer Nike slinks back into Amazon McDonald's pursues the late night consumer Movies - MI7 and wait...

We were looking for Sound advice? And who better to ask than a recognized expert in the area of Sonic branding, Dr. David Allan. Dave is a highly regarded professor at St. Joseph University in Philadelphia. We were very glad to have him join the podcast and share his experiences working with well-known brands on using sound to enhance branding - from memorable tones to incorporating popular songs...

An enthusiastic welcome to Cynthia St. Pierre, from MassMutual Greater Philadelphia*. Cynthia’s LinkedIn profile headline is as a “Creator of Extraordinary Opportunities”. And indeed that infectious enthusiasm makes it easy to see why she has been so successful. She shared her winding but always upward path that is a great lesson for the 80% of us who have strong aspirations but always don’t know...

Update: we had a number of requests to post a link to the study. Here it is!! https://rb.gy/401i0s Welcome Kate and Irene to the podcast. They have published an amazing paper relating to the impact the use of AI is having on students. Specifically: "How Generative AI is eroding Social Interactions and Student Learning Communities" AI is a valuable tool but it has plenty of watch-outs, es...

Summer is here and Sheri & Jim are embracing summer activities like driving trips and summer blockbuster movies. And brands are cooperating with lots of new marketing initiatives. Enjoy! - Buc-ee's a truly American cultural experience - Movie refreshments have gotten so expensive, theaters should offer BNPL ($80 popcorn!?) - AMC let's moviegoers know just how long ads and previews will...

We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is a very accomplished Marketing Professor, with 17 years of experience. She has taught at Ohio University and for the past five years at Bellarmine University. Her entrepreneurial spirit could easily be felt as she described her journey, moving to a new university and b...

This was a really interesting and insightful interview. A big YDW thank you to Doug Tatum, the Vice President of digital media for the New Orleans Saints & Pelicans. Doug joined us on a Saturday morning along with his dog, Julep. We learned how the Doug's team works across both franchises, how content is created, and how his team interacts with the NFL and NBA. He also shared his thoughts on w...

We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in New Orleans. Bennie discusses the success of the AMA's collegiate efforts, the challenges of leading a multi-faceted organization, and building the strategic plan for future growth. This interview was informative and...

This was very fun episode, recorded in New Orleans during the annual AMA International Collegiate Conference. Avery Bumstead and Maeve Bishop, the outgoing and incoming Presidents of the award-winning Temple AMA chapter speak with us about modern marketing (spoiler alert - they're already really good at it), and the expert speakers and great professors they have learned from. And also the bene...

Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the British Columbia Institute of Technology and advisor to the AMA student chapter at the university. It was a terrific conversation, and especially so when the topic moved to the solidarity and pride in country Canadians are...

This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the challenges of marketing and selling in the med tech sector. Even those working in very different businesses will find this episode intriguing.

Spring Break in Paris with students Mattel introducing a line to compete with Lego - what are they thinking!? Live TV programming thrives - Oscars, NCAA basketball Sheri interviewed by the BBC about the 2026 World Cup final adding a Super Bowl like, halftime show Why is the Midwest home to so many large pizza chains? Monetizing AI - Google, Microsoft will run ads in AI searches Orphan Brands - Sua...

Some big stories this week! How should Lululemon, Athleta and Alo respond to the Nike-Skims new product line. P&G returns to its strategy of the 50s and 60s, introducing the first new Soap Opera in many years. Much more!

With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including: Brands using Influencers for new product introductions, ala Cera Ve hair care Coke enters the alt beverage segment to compete with Poppi and OlliPop Starbucks cuts 30% of their sku's, to improve the customer and barista experience Barnes & Noble embraces TikTok's BookTok to drive book sa...

Talk about Marketing for better of for worse! The Super Bowl LIX ads completely earned that epithet. While the Eagles were soaring, brands provided flying facial hair. But their were also some excellent commercials. Will any drive sales for the brand - we think so. And others should have been left on the barber's floor.

Modern marketing and entrepreneurship at its best - Christina Mitchell and Rebecca Neckritz, the Philly Food Ladies share their incredible success as Influencers in the Philly market. Hired by restaurants and stores to create engaging videos, and through collaborations with well-known national and regional brands, the pair have built a very successful business, highlighted by almost 150,000 follow...

So much fun to have former TU-AMA star, Maeve Coogan join the podcast. After graduation in 2023, Maeve joined the very popular, clothing and home furnishings retailer, Anthropologie. It was very interesting learning about the co-op programs, artist collaborations and fast-growing wedding business, that Maeve works on. We already miss student producer, Joe DG who graduated at the end of the year. J...

Back to class this week Taking students to Dubai over the break. Starbucks back-to basics strategy; no more free loitering State Farm cancels its Super Bowl ad - hear why Yahoo! implements curation to protect advertisers AB and Meta move to the right Dry January - Zebra striping becomes a thing! Celsius and Cottage Cheese having a moment.

We pioneer the new recording studio. It's cozy but sounds great. In this end-of -semester episode we discussed our favorite marketing campaigns of 2024, and a Santa's bag of other interesting topics. Streamers raising prices Cable networks being spun off Sequel heaven - Moana 2 joins Inside Out 2 as top grossing movies of 2024 More GLP1 food products Target gets a Taylor Swift exclusive

How to make great advertising? We are joined by a worldwide expert to answer that question. Shaun Dix is the global leader for creative excellence at Ipsos. Based in Hamburg, Germany Shaun' teams around the world work with brands and ad agencies in the pursuit of breakthrough advertising. Shaun provides some really interesting examples from around the world. He fulfilled our goal to never stop lea...

This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.

We welcome Min Mei Buck as our newest YDW!? team member! Bogg Bags are a hit! Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans. No political ads on Amazon, Thursday Night Football broadcast - thank you! Doritos brings back crowd-sourced ads for the Super Bowl. AI reviving dead celebs voices for ads, movies? Spending more time at home? Vermont man looks for love and fame with billbo...