WTF Gym Talk

Do you have a “less expensive” program that you use to draw in membership? While these LBO offers can drive high traffic, make sure you don’t act disappointed when they don’t convert to your higher priced membership.

Instead of venturing through the CrossFit Affiliate Owners Facebook groups, asking the same exact question that’s been asked a hundred times, answered the same way by the same 30 individuals - why don’t you try something new? Like this - get out of your fucking gym and see what else the microgym world has to offer. You’d be surprised what you can learn from others.

How do you feel about coaches or owners having relationships within the gym? I’ve got a few thoughts...

Most gym owners have great ideas, but poor execution. It generally boils down to a lack of planning on how to tackle the plan at a macro, meso and micro cycle. That’s what I’m covering - hit play.

When I hear the following from the gym owner, “there’s no way anyone will pay that in my market”. “These people can’t afford that high of a price point”. I collectively lose my shit and rightfully so. Give this a listen and tell me if you truly think it’s the prospect that doesn’t value your service or is it you?

There’s a lot of basic math that gets missed by gym owners when opening their business. They base their membership and service prices and what the rest of the market is doing and sometimes their past experiences as a client. When really the math is much easier than that. I’m gonna walk you through how to take the square footage of your building and reverse engineer your pricing structure.

A great conversation with CrossFit Merle Hay, as we discuss ⁃how to handle those times of the year where you KNOW you’ve got large expenses due (affiliate fees, taxes, insurance, etc) ⁃utilizing Quickbooks Online as a huge bookkeeping hack for small biz owners ⁃creating a higher barrier to entry by requiring Personal Training before entry to group class

With Black Friday steadily upon us, gym owners are going to be tempted to make equipment purchases that are relatively awesome deals. And for those of you in a profitable situation - go for it. For those of you not in a great profit scenario...then I advise against the attractive expense that is increased equipment inventory. The other item to take into consideration when purchasing equipment is o...

Final segment of this series - the closing. How you set up your closing, the type of questions you ask, the affirmative stance you take, it all matters.

Now we head into what goes into an assessment workout that will give you the highest probability for success in selling PT at the POS.

In part two of the series we’re gonna talk about how to set up your consultation for the ultimate success in selling the prospect of personal training. The key here is making sure that you make the prospect aware of the final that requires personal training before group class. This is an easy explanation when the common association with CrossFit in the market is injury.

Selling PT @ Point of Sale (POS). When evaluating a gyms financial health, one of the metrics I look at is what is their POS cash vs POS EFT ( electronic funds transfer). This tells me if the gym is only selling a monthly membership or if they are also selling PT on the front end. This 4 part series will cover 1. WHY YOU NEED TO SELL PT AT POS. 2. HOW TO CONDUCT A CONSULTATION 3. HOW TO CREATE A G...

Running gimmicky 6 week challenges is the latest marketing effort that we see domination the microgym space. While none of this is new to other businesses, it definitely has been showing the light to many gym owners who may not have the business acumen in comparison to their coaching skills. So here are my thoughts on these different companies and what I think we can all learn from them.

Finding good help is hard. It’s even harder when that help needs a very niche certification and experience correcting groups of people’s flawed movement. So where do we find these unicorns???

At the 2017 Iron+Mortar Summit in Seattle, I was asked to speak in front of a group of CF affiliate owners on the state of the fitness union as it relates to the microgym scene.

An early AM Saturday podcast where I provide some commentary on a video I posted recently that gets into my rebranding an why CrossFit is an offering at my gym, but not an identity.

Anyone can create content, but creating great content with consistency is the name of the game.

Make It Fun NYC calls into the podcast sharing her story of how she’s hacked nostalgia to create a jump rope based fitness studio.

The buying psychology of someone when they are perceiving their experience as fun, they are laughing, they are thoroughly enjoying themself is worth a conversation. Worry less about PRs & more on LOLs

If you haven’t downloaded Anchor yet, do it! In addition to you creating viable internal marketing content for your gym, its the perfect place to hit me with questions you have about biz. Call In Now!

The “first day experience” must be a win for both the client and the biz. But how do you go about making sure the client has a raving, awesome first day experience???

Many gym owners get approached by independent personal trainers who need to rent space. Here’s my take on if you should pursue this path and how much to charge for your space.

Synergy is a microgym facility that offers CrossFit, kids programs, childcare and is family focused. Two years into business, they are experiencing some growing pains that we jammed on.

A discussion with Ascension S&C about his online coaching business and how to scale his reach and influence by creating consistent video, written and audio content.

Route 33 Fitness and I discussing the delicate nature of raising prices on your founding members. While a very touchy subject, the livelihood of your business has to always take priority.