WTF Gym Talk

Inspired from Traction by Wickman, what are your 3 Uniques. What are the 3 things that separate you from your competitors? You should have 3. And if you can't identify them or if you think that your coaching, community and programming are your 3 uniques...you need to listen to this.

Owning a business is all about fucking up and taking a loss, an "L". Show me someone who has 0 marks in the L category and I'll show you someone who is full of shit or someone who is about to crash and burn. Fucking up is REQUIRED to be great. Winning isn't endearing. Success is endearing.

This is a follow up to Sales Psychology Pt. 1 that I published several weeks ago. For most of my gym owners, the biggest issue with sales is simply asking for the money, or even addressing it during the consultation. This is where I typically go in the opposite direction of other sales training gurus. Take a listen and see if this doesn't change your mindset during the sales process.

One of my favorite guys in the fitness space joins me to jam on the microgym scene as he sees it. Lots of good info. Listen and learn.

Not a big fan of the term consultant, mentor, business coach, etc. I resonate better with "problem solver". And while I do this for a living, there are several other ways you can help solve your business problems without hiring a coach. Regardless of how you choose to get help, take a listen and let me tell you about my problem solvers and how they've helped me create the businesses I have now.

Finding quality employees is difficult. Keeping them is even harder. Today I jam on how to identify the right players using the GWC method and then dive into how to keep them. Take notes.

In the past year I've coached over 30 gyms through effective price raises. Cancellation rates b/t 3-7%, avg. revenue growth 26% and 100% growth in experience and maturity for the business owner who had a hard time seperating the emotional and rational side of owning a business. This past week - I raised prices on my clients. Not at my gym, but my consulting clients. It sucks. But I realize that ev...

One of my all time favorite interviews...and I barely spoke (weird). Mike has built 3 successful CrossFit affiliates in MN and then, at the peak of his success, realized there was a gap in the market and created Alchemy 365. This one you don't want to miss.

Are you A CEO or a Coach? You may be both. What are you currently doing to un-handcuff yourself from working IN the business so you can work ON the business.

I don't like the term marketing or advertising. I prefer Story Telling. I believe with the social media platforms we have access to today, it is a true representation with how we turn prospects into customers and customers into raving fans. If you haven't ready StoryBrand by Donald Miller, I highly recommend it. This podcast was inspired by his book. Hope you find it helpful.

"It's the magician, not the wand." This is a phrase I've used all throughout my coaching career and it rings true especially for business owners. It's not your equipment, location, marketing tactic, fancy this or that....it's you. You are the difference maker, you are rainmaker. Start betting on yourself vs. the auxiliary items that you may be associating with success.

Knowing the mindset of your prospect when you are engaging with them for the first time is a must. If you can't get understand thought process of someone looking to buy from you, then I highly doubt you'll be able to solve their problem and sell them your services.

I’m not looking to recreate the Intramural Open or FNL - that’s been done and done really well. What I want is for you to really evaluate the other revenue benefits of the open, outside of community.

Not really. I obviously don’t want you to stop doing the things you love. However, I do want you to realize that your job as a business owner is to replace yourself. Even within the roles that you absolutely love, it may be critical for you to find a replacement.

The microgym isn’t oversaturated. You just may just be unoriginal as fuck. And there is definitely a huge abundance of supply of unoriginal gyms doing the same shit as the guy down the street.

Nathan Holiday, gym owner and creator of the Level Method - aims to help coaches and clients create a seamless progression in physical capacity that is measurable, observable and repeatable.

Alex Hormozi, owner of Gym Launch - a company known for their 6 week challenges & client acquisition services. Highly discussed and debated with affiliate owners as everyone is digging for leads in a world of FB marketing ,Click Funnels and landing pages.

Two questions will tell me everything I need to know about your business: How long has your most tenured employee been with you? How much do they make?

The one revenue stream most gyms are not talking about - rent roll. Having a tenant or leasing out space is probably more of a possibility than you think.

I drop in to as many gyms as I can when I travel. Not cause I really care about improving my fitness, but because I like seeing how we are all doing our thing. Here are some of the things I’ve seen in my visits that I hope none of you guys are guilty of...and if so, no worries - good news is you have the power to change it.

Here’s my thoughts on something...stop writing blogs and making fitness videos to attract clients. Stop doing what everyone else is doing...give something like this a try instead

I’m obviously a fan of the PT first method for on-boarding new clients, but there’s another reason I think it’s so beneficial - coaching development.

Don’t treat your gym like an All You Can Eat Buffet. Listen, take my advice and start coming at your clients with an A La Carte menu.

I’ve got a favor to ask - please reconsider your worth and what you’re asking in return from your customer.

So an Instagram video that Blue Ridge CF posted got some serious blowback within the past 12 hours and thought I’d comment on it. Here’s the link if you’re unaware http://wlos.com/news/local/gym-owner-apologizes-after-controversial-instagram-video