WTF Gym Talk

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here . In this episode of the WTF Gym Talk SHOW, we jam on:   - 3 cas...

My copywriting service has a 3 part plan of attack, with the 2nd step involving the effective description as to how you're going to fix your prospective client's problems. We call this 'your plan'. And when you don't have a clear plan that you can install in your copywriting, it's no surprise when you don't have more traffic into your microgym. Interested in me writing 30 pieces of unique copy for...

I know I poke a lot of fun at these ClickFunnel wizards and their creepy mustaches, but seriously...it's your fucking fault that they are appearing in your social media feed.

The majority of microgym's are producing the exact same content we were years ago. Sure, it may have gotten better.    The pictures are higher resolution, the copywriting is on-point...but at the end of the day, the content is stale and looks like EVERYONE else in town. Here's my take on one way to spice it up. 

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of request to publish it on the podcast, I caved like a little bitch and said OK.   However, to get the full experience, carve out some downtime and enjoy the visual episode experience here .  On the first episode of the WTF Gym Talk SHOW, we discu...

COVID has done some positive things for the microgym industry IMO - one of them being the integration of class reservation policies, cancellation fees and increased operational capacity. If you're looking to have a smooth integration with these new operations, def. give this episode a listen. 

Currently working on a brand new show for you fuckers and would love to get some feedback! 

On this lengthy episode of Branding With Boris, we take a comprehensive look at the complete rebranding process one of his recent clients just undertook - Ragin' Fitness Co. While the audio to this episode is great, it will certainly help to see the visuals of the brand assets that were created for this rebrand. There is a full video version available on my YouTube Channel for those who want to se...

Ryan Webber is a former microgym owner and opted to leave the industry after 5 years.  He then took a deep dive into creative content, videography and marketing tactics.  Fast forward to today, where thousands of owners are closing down their business and asking themselves "What's next for me?" - I thought this conversation was the perfect segway. If you'd like to get in contact with Rya...

Rachele is a badass.  I think that's how I exactly described her in her first appearance on my podcast.  Cancer survivor, Ironwoman, lawyer to the fitness industry, loves to swear....she's my kind of people. On this episode we jam on COVID related topics and then deep dive into the license vs. franchise discussion, how CrossFit gyms might fare in their new license scenario and what to co...

Nick and Colleen Sheehan brought together their respective experiences as a DJ & consumer of boutique fitness to create something that literally doesn't exist - an AI DJ app that allows you to create custom mixes to perfect match any workout.  We sat down to discuss the certain issues with music experiences in the fitness industry and talked about the ambitious goals that Reflex Radio has...

An early morning rant on low barrier to entry classes and the consequence of splitting your avatar.

WTF Gym Talk is now offering copywriting services for microgyms.   I breakdown the entire service offering + also give a complete "do it yourself" to those who prefer a DIY method.  Interested in us creating 30 pieces of unique copy for your social media?   Shoot me a DM on Instagram @wtfgymtalk 

Sticky Branding is the name of Jeremy's company & his first book.  I was introduced to him by our mutual friend, Alex Cibiri (a successful microgym owner in Canada) whom Jeremy was one of his OG members.  Since them, Jeremy has gone on to write another book - Brand New Name.  A step-by-step guide to come up with a name for your new business. We touch on Brand New Name, but mainl...

I recently had a rookie level fuckup at Urban MVMNT and I want to share my perspective on when your business fucks up and you have to overcorrect to remedy your relationship with the customer. 

An honest discussion about a possible outcome...

Joe and I kick up a bunch of different topics that revolve around the new world order of fitness during the coronavirus pandemic. 

Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc... A few years later, she met Heidi. Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following. Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger...

So for everyone in the CrossFit realm, you fell in love with the belief in fitness that GG created. Perfect. You found a match. You affiliated. The rest is history. For those of you who went down the de-affiliating/rebranding route - my question to you is this.. What is your belief in fitness? If your belief in fitness is an exact replica of your previous model, that's fine...as long as your 'rebr...

John Briggs owns Incite Tax , a CPA firm that handles the bookkeeping and annual taxes for variety of businesses, specifically - microgyms. They utilize an accounting strategy called Profit First. In fact, John recently wrote a book called Profit First For Microgyms that I highly recommend you grab. In this episode we discuss some of the more pertinent topics surrounding money and microgyms during...

Mike Jones is no stranger to my audience.   He's a colleague and friend whom I have the upmost respect for as an industry leader and it was great to chop with up with him again regarding the specifics around the Torpedo - a truly unique device in the fitness industry that was created to alleviate his operational capacity issues with Alchemy 365. We also catch up with how his microgym brand is...

Dan Vinson is a wild man - a former wilderness ranger and wildland firefighter, Division 1 lacrosse athlete and CrossFit trainer.  All of these unique experiences brought Dan and his co-founder to the realization that the current market of suspension trainers (think TRX) were missing something and that something was going to be basis for creating Monkii.co  Check them out at @monkii.co

A simple yet informational rant on how I'm looking at Facebook advertising within the microgym industry and specifically for my own microgym - Urban MVMNT. 

Chuck Bennington has an impressive story that takes him from DUI's, substance abuse and hitting rock bottom - to finding salvation within fitness - and now is one of the key figureheads for The Gymnastics Course that has historically been one of CrossFit HQ's premiere training arms. While I typically can't stand Kool-Aid drinkers of any variety, Chuck is a guy that I could get stuck in a car ride...

Hear me out...