WTF Gym Talk

In this episode of How I Broke This, California microgym owner, Forrest Jung, come on the show to discuss getting in bed with the wrong business partners, tanking a $2 million dollar project, microdosing mushrooms and dealing with a shitty personal relationship caused him to fuck up, big time. Thank you to Forrest for having the courage to share his missteps and really excite me about using mushro...

I first interviewed Olivia Young, founder of Box+Flow, back in 2018...back before COVID-mania...back before she had opened her brand new location...back before her brand had really hit full stride and ready to scale. So I decided to catch up with this amazing female entrepreneur and learn how she's managed to stay afloat in the NYC marketplace (which has been hit the hardest with studio closures)...

On this episode of Branding With Boris, we walk you guys through how we would approach branding + marketing if we were super budget focused, needed to get our branding assets in order and wanted to start organic or paid advertising. Also, we'll discuss how to ensure that your brand is being felt at-home with your digital fitness service. Interested in working with Boris?  Make sure to checkou...

I asked my good colleague, Brandon Cullen (co-founder of MADabolic) to come the podcast to discuss the past year for his business. They've been busy over at MADabolic HQ.. - signed a deal with ZGrowth Group to accelerate their franchise model to 200 units within 5 years - evolved their flagship location's GM into an ownership role within the company - their strong opinion on where digital services...

On this episode with good ol' Joe Tebaldi we jam on the Social Dilema documentary, voting & politics, the continuing evolution of the digital fitness experience infiltrating brick & mortar, creating a Creating a Company of One and more... Interested in getting your microgym set up on Studio?  Check it out here . 

On the my brand new segment, How I Broke This, we have Dominic Parker on to discuss the missteps he made when he owned two separate microgyms, his plunge down the six-week-challenge rabbit hole that left his businesses broken, opening a new location before the first one was actually figured out and mixing his personal + business life. Big thanks to Dom for coming on the show and being completely t...

In the newly revamped segment of I May Be Wrong But I Doubt It - a podcast where I debate individuals on various topics within the fitness industry, And on this episode,  I've got my friend and colleague Sean Pastuch, founder of Active Life Rx, to come on as we debate my stance that fitness professionals need to embrace the idea of being the BEST GENERALIST, that being the 'best coach you can...

TikTok is all about lip syncing to pop songs and dancing like an asshole in front of your camera, right? Yes...and no. Regardless of whether you want to believe it or not, there are individuals who make their sole living on TikTok and they make more money than you...with their fucking phone. No lease...no service...no product - they've harnessed the greatest limited resource of all-time, ATTENTION...

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here.

Ian Smith has been thrusted into the spotlight every since main stream news caught wind of his efforts to save his microgym after the governor of NJ forced his shutdown. While I'm not a political, nor do I use my media to push politics...Ian's story definitely goes there...but I think regardless of whether you like red guys or blue guys, you're going to be fucking amazed at this guy's story. ...

My dude Jim Crowell is back on the podcast after his recent departure from OPEX, where he was the CEO for a significant period of time and helped grow their license model to ~70 locations worldwide. So I asked Jim to hop on the podcast so we can discuss the various in's & out's of creating a license model...because as I see it...plenty of brands will be going the OPM (other people's money) rou...

In part three of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on DELIVERING your fitness service, but not in terms of the quality of coaching.  While that's obviously important, it's expected by the market and rarely differentiates you to a first time prospect.  So then how do we t...

In part two of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University. Today's episode will focus on CONVERTING your prospects into customers and the angle I take when thinking about this unique function of my own business.  Want to level up your education as a business owner? Interested in working smart, not harder? Then e...

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here .

I've had the pleasure of jamming with Jason on multiple different occasions, but this time I wanted to breakdown a topic I rarely see him discuss:  the personal brand of Jason Khalipa vs. the enterprise he's built with his microgym, NC Fit.  In this episode I ask Jason some tough questions regarding his dive into developing a personal brand, how it impacted his core business at NC Fit an...

In part one of this five part series, I'll be reviewing (at a high level) a 5 point operation model that I teach within Microgym University.   Today's episode will focus on ATTRACTING and the various elements that go into this key function of your microgym. Want to level up your education as a business owner in this industry?   Interested in working smarter, not harder? Then enroll in Mi...

Pete Moore is the founder of Integrity Square, an advisory and investment firm for early stage businesses within what they've termed the HALO sector (Health, Active Lifestyle and Outdoors).  As a guy who doesn't really listen to podcasts, I came across Halo Talks and loved Pete's style of interview and the list of guests he had on, I had never heard of....and if I haven't heard of them, well,...

The WTF Gym Talk SHOW is meant to be consumed via video as it's originally distributed on YouTube & Facebook.  However, after plenty of requests to publish it on the podcast, I caved like a little bitch and said OK. However, to get the full experience, carve out some downtime and enjoy the visual episode experience here .

In an upcoming episode of this podcast, I'll be jamming with my man Jason Khalipa and his efforts to create a strong personal brand on the back of his success as a gym owner. And while I was prepping for this interview, I figured I could share my own insights and journey in regards to this topic. While many microgym owners might have a desire to create a personal brand, get paid to speak and devel...

Floery Mahoney is the founder of Board30, a boutique fitness model that utilizes not only a unique product to deliver fitness, but also a unique business model for their licensees.  In this interview, I jam with Floery regarding how Board30 got started and the strategy behind going to license route vs. franchise or corporate ownership.  Check out Board30 here.

Here's the one KPI that most of you need to be focusing on...

The owners of Sculpt Method (Katy & Brittany) here in Charlotte, NC got their start at the worst possible time...right when COVID was really kicking off. As two hungry entrepreneurs who were ready to go all in on their dream of a studio, we jam on their pivot and how not being trapped to an expensive lease has changed their outlook on running a business in the fitness industry.  These gir...

Listen, every market has it's challenges, but I don't think anybody really appreciates how difficult it is to sell the solution we provide in the fitness industry. To my knowledge, nobody has been addressing this overlooked aspect to our uphill battle so I decided to rant.

Does your business need to grow? You probably answered yes. Which means, you might be completely wrong. 

In a recent conversation with a client, we were designing their hypothetical organizational chart for their microgym.   The end result was pretty interesting, so I figured I'd share with you guys.