WTF Gym Talk

The Morning Chalk Up recently posted an article where they investigated the negative stigma that has surrounded CrossFit since its inception.  Is it slowly dying?  Are people starting to see CrossFit for the quality fitness program it is?  Or has it only gotten stronger?  This is my take on the topic.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

Dr. Wittmer currently oversees my TRT and Sermorelin prescriptions.  We discuss everything from the stigma that taking testosterone and other hormones has in society, how entrepreneurs who suffer from low hormone levels can benefit and exactly what I'm taking to look like a hot bowl of man chicken.    Check out https://wittmerrejuvenationclinic.com/

I recent experience where I was highly inconvenienced as a customer that I want to share with you. 

A bit of an emotional rant where I share that I recently lost one of my best friends and business partner, Ed Maciejewski, recently.  I talk about how Ed and I structured our commercial real estate partnership and some lessons that hopefully you can learn from. 

In a recorded conversation I had with MADabolic Co-Founder, Brandon Cullen, we discussed why they are experimenting with connected fitness and considering this very interesting addition to their successful group fitness model. 

If you're not using screen recordings or services like Loom or Trainual to create your systems, you're fucking up my friend. 

Do they GET it?   Do they WANT it? Do they have the CAPACITY to do it? If you can breakdown your employees performance in their role through these three elements, you'll be far more successful and putting the right people in the right roles. 

Here's why I consistently take random, one-off, meetings with other microgym owners - that have zero ROI.  

The reason you're not making more money is that you've shortchanged one (if not more) of the following categories:  Education, Experience, and Time. 

A few characteristics I've come to assign to microgyms that are making 0-$20k, $20-35k, and $40k+ per month. 

You can choose to go through your entrepreneurial career ready to fight everyone, or you can see your competition as an opportunity to collab and open up future endeavors. 

If you're thinking of opening a second location, please listen to this first. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Here's one of the lucky winners recently...

In the 10th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry doing amazing things, I got to sit down with the founder of Functional Bodybuilding, Marcus Filly.   Marcus is a brilliant fitness coach and decorated CrossFit Games athlete. At the end of his competitive career, he flipped the switch on how we would all look at the concept of "bodybu...

I was recently asked to speak to a group of Active Life coaches who are trying to carve out their own niche in the fitness industry.  We discussed everything from how to make your personal training look visually more valuable, to establishing your own brand and social media strategy.  Enjoy.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything. Here's one of the lucky winners recently...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.  Here's one of the lucky winners recently...

You've probably heard of Ben Patrick, aka Knees Over Toes Guy, who exploded onto the fitness scene during the pandemic by creating a renaissance of movements that had fallen from the pop-culture fitness scene.  Well, now I'd like to introduce you to the man who has been working with Ben Patrick and other unique movement gurus to create equipment that wasn't readily available prior - like the...

This podcast was inspired by a recent episode of the Effort Over Everything podcast I was featured on with the NCFit crew - Jason Khalipa and Gabe Yanez.  We were discussing their recent switch to having a central sales manager vs. having coaches perform the selling.   Here's how I think about these two options for your microgym.

Shawn and Amanda Hanquist have taken their corporate finance, bookkeeping, wealth strategy planning and CPA experiences and rolled them into a one-stop financial shop for microgym owners.   We recently met at a speaking engagement in Nashville, TN and I was excited to bring them on the talk about the unique offerings, especially around their wealth management + financial planning services. ht...

Want to look better naked?  You need more TUT. Want to a stronger, more profitable business?  You need more TUT. 

When setting up your financial model inside of your microgym, you need to determine how much of your TMR (Total Monthly Revenue) you're going to want to take home vs. what roles and how much time you'll spend working in and/or on the business. That number might change over time as your personal goals and lifestyle change.  How do we balance the act of wanting more money, but also want more fr...

When I started creating content in 2015, I talked about "PT First". In this operations model, new members had to purchase and participate in required personal training sessions before joining your group class.    I certainly wasn't the first to push this idea. Still, my content coined the term "PT First" and now I've included an additional operation model for those who want all the benef...

Take this one and run with it, please!