WTF Gym Talk

For those of you who are doing the bare minimum with your social media (organic posting 3x/day), with quality creative + copy, this is for you. 

Think of the last annoying client experience you had - why was it so annoying?  Are you creating any of those same headaches for your customers? 

If you want top-notch employees, you need to compensate accordingly.   But should you pay via salary or commission??

When you open your gym, your largest expense is rent. Eventually, the business sophisticates and payroll becomes your largest expense. Iron 24 is running with a new-age model that requires zero staff (minus the cleaning crew), allowing them to offer extremely attractive profit margins to franchisees.  Their Brand President, Marty Flanagan, and myself sit down and talk shop on how this model c...

I'm not sure why, but it seems anytime I bring up an idea or thought that goes just a tad bit deeper into the business side than "Retention" or "Deliver A Great Coaching Experience", some individuals get a bit upset and IMO, they need to cool their tits.  RPSF is important.  Here's why...

Here's the audio to a recent staff meeting I was asked to participate in with District H, a microgym located in Houston, Texas.  The owner has done an amazing job creating a profitable business and great careers for these coaches, but he's playing the long game and asked me to provide insight as to how they can continue to evolve their value proposition within the fitness industry by becoming an S...

Need to make some significant money quickly?  Want to ensure that your "flight risk" clients don't cancel on you in a few months?  I got you covered with this play. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

Brian Henesey is a former NFL football player who was constantly plagued with lower back injuries during his football career.  So he created the SquatMax-MD, a perfect belt squat system that has a completely vertical line of resistance - allowing anyone who is looking to reduce sheer on the spine to squat heavy and often.   But he wasn't done yet.  Brian then wanted to solve for dia...

My dude Brad Weems, owner of Thunder Valley CrossFit in Johnson City, TN came through to have a few cocktails and talk shop.  Brad has done very well for himself as a microgym owner.  He purchased a building back in 2020, installed a new low barrier offer service within his existing operation, and has removed himself from the business outside of a few choice personal training clients he...

This episode is from a call I had recently with a gym owner who has built a very successful private training business - Derek Geiges, owner of Solid Rock Personal Training in Oklahoma.   He's now exploring the options of creating a replication model via licensing, so he scheduled a call and we discussed some of the big vulnerabilities and opportunities I saw for him. Derek was gracious e...

An episode dedicated to my favorite, free, online tool for creating Org Charts and why you need two types of Org Charts in your business. 

Some Gym Real Estate Company knowledge coming at your today.  Should you pre-determine your facility layout and then find a building that matches the need?  Or rent any building that fits your budget and then retro-fit your model to the building?

I made this post on the internet recently and it received a mixed batch of feedback, so I figured I'd extrapolate on my viewpoints of this common occurrence in the small business world of gym ownership. 

Cancellations are not something I view as inherently a "bad" thing.  In fact, I've seen members who have canceled produce 2x the amount of referrals as current members - for simple math reasons that I lay out in today's episode. 

Talking all things Respect The Tempo and fitness today as it relates to longer time domain workouts making a comeback in mainstream fitness.  Not sure we'll see it much on the group fitness side from a simple math/economics standpoint, but curious as to what your thoughts are regarding longer duration workouts and their role in any given fitness program. 

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

This is one of my Road Trip Project podcasts where I rant on a topic for the duration of my drive.  Today's topic is a PSA for coaches who want to develop an online brand and to the owners of the gyms they currently work at. 

John Briggs is the founder of Incite Tax, author of Profit First For Microgyms and his accounting firm is whom I've trusted with my bookkeeping and accounting for the past several years. We discuss his license model and why he went that route, my favorite tax loophole - Corporate Rent, decreasing payroll costs, and financial planning. www.incitetax.com

In the 11th episode of Shoot The Shit, my long-form conversations with awesome people in the fitness industry, I get to finally meet LCK - Laurie Christine King. LCK and I became Instagram friends through our shared connections and I instantly developed an admiration for her work ethic,  the ability to carve out a niche audience and develop a brand around it.  LCK is the co-founder of Pa...

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10-minute call - where you can ask me anything.

So you may have noticed my pre-roll ads asking for podcast reviews on Apple or Spotify.  Simply send me a screenshot of your review on Instagram @wtfgymtalk and you'll get a chance to be entered in for a free 10 minute call - where you can ask me anything.

I recently had Doc Wittmer of Wittmer Rejuvenation Clinic on my podcast and wanted to hit you guys with a follow-up after getting a ton of DM's and having conversations around the topic of TRT.

A recent Morning Chalk Up article made a strong suggestion as to how CrossFit should rebrand.    I didn't agree.

If you're not familiar with the HVLP model, Blink Fitness, I wouldn't be too surprised.  They have not done much to make waves in the fitness industry until right now as they are testing their new client acquisition strategy - hypnosis.