Write This Down with Maddy Birdcage

Send us Fan Mail You're getting the inside exclusive on a Birdcage Marketing School workshop with Maddy Birdcage. In today's episode, Maddy hosts a workshop with Kim James, a Birdcage Marketing School™ student who's just transitioned from a decade-long corporate career to Day 1 of starting her own consulting business. Whether you're a freelancer, agency owner or business owner...

Send us Fan Mail Let's dive into a conversation about what it takes to be a successful marketer, freelancer, agency owner, and content creator in today's episode. You're invited to sit down with us, as Maddy interviews her new Co-Host, and Birdcage Senior Marketing Strategist, Caroline.  We both reflect on our respective decade+ long careers that brought us here and motivated us to...

Send us Fan Mail Prepare to protect your brand in response to evolving digital marketing trends as Maddy Birdcage and her new co-host Caroline Moss share strategies for adapting to potential changes, including a possible TikTok ban.  Our discussion will guide businesses and creators in managing these challenges effectively, focusing on developing a robust marketing approach that remains flexible a...

Send us Fan Mail In this episode, Maddy Birdcage sits down with Birdcage Marketing School student Louise Smith from The Social Smith. In this episode, Maddy and Louise discuss the biggest challenges facing marketers in 2024, this biggest mistakes both marketers AND brands are making in their content, and why switching from focusing on tactics to psychology in your marketing is the smartest thing y...

Send us Fan Mail Ever hit a wall when chasing your dreams? You're not alone, and this episode is your sledgehammer. We're zeroing in on those psychological gremlins that love to sabotage our best-laid plans.  From the trenches of Birdcage Marketing, I've excavated the five most common barriers that throttle our forward momentum and I'm ready to arm you with strategies to smash...

Send us Fan Mail Ever wondered how to break free from societal norms and financial constraints to create your dream life? Join Maddy and her husband, Captain Jack, as they peel back the layers of her transformative year, addressing critical issues faced by women in pursuit of career excellence within a patriarchal society. Gain insights into balancing professional ambition and personal support, na...

Send us Fan Mail In this podcast episode, Maddy reveals the psychology behind consumer choices and revamp your marketing strategy with Birdcage Marketing. Uncover key themes that drive engagement: security, community, growth, well-being, and achievement. Learn about our Marketing School's courses for mastering marketing, including the Full Library™. Maddy shares how storytelling can turn prod...

Send us Fan Mail If you've ever felt the sting of skepticism while chasing your dreams, this episode will be your rally cry. Together, we'll break down how digital marketing is the ultimate ally in your corner, helping you push past doubts and making your aspirations a reality. Whether you're a business owner, an activist, or just someone looking to forge meaningful connections, you...

Send us Fan Mail Join us for our very first Masterclass, as we delve into the vibrant world of digital marketing and personal growth with our revolutionary InstaTok Funnel! We have a very special guest speaker in the studio, Maddy's son - the multi-talented Forest Avery—race car driver, online gamer, and content creator—we're tackling the intricacies of creating standout social media con...

Send us Fan Mail Ever felt like a swindler in your own life's story, secretly fearing someone might pull back the curtain on your so-called "success"? That's the beast named Imposter Syndrome, and it's the core of our heartfelt discussion where Maddy bares her soul about the gnawing self-doubt she's wrestled with, despite mounting achievements. Maddy's not alone;...

Send us Fan Mail Ever wondered what goes on behind the scenes after a brand hits the jackpot with viral content? Get ready to unravel this enigma and discover how to ride the wave of sudden fame to bolster your marketing efforts. This episode peels back the curtain on the strategic moves to make post-virality—capturing attention is merely the starting line. We're breaking down the crucial ste...

Send us Fan Mail In the comfort of an airport Business Class lounge, a revelation struck Maddy: the clear contrast between traditional work and the freedom of digital entrepreneurship. This epiphany drove Maddy to share the secret behind Birdcage Marketing's success. In this episode, we delve into how authenticity in marketing can transform not only businesses but lives, resonating with one&a...

Send us Fan Mail Dive into strategic marketing with Maddy as she demystifies costly business myths. Discover the power of split testing and Birdcage Marketing's unique psychology-infused tactics. Learn to craft evolving hypotheses and connect with your audience intuitively.  Wind up your strategy fears and let them fly away as we tackle the paralysis of perfectionism in the marketing world. M...

Send us Fan Mail Have you ever wondered what it's like to unlock the full potential of TikTok for your business? Buckle up, because we're sharing real success stories and strategies that will have you seeing TikTok in a whole new light—beyond dance trends and lip syncs. From Maddy's own transformative journey with the platform to a fashion brand that rocketed sales while holding tig...

Send us Fan Mail Embark on a transformative journey as Maddy unpacks the art of reverse engineering your goals for the year ahead. This premiere episode of the new season is a treasure trove of insights on setting clear objectives, adopting a game-like attitude, and the resilience needed to turn your dreams into reality. As you tune in, you'll grasp how to visualise your success vividly, maki...

Send us Fan Mail Who else is sick of setting goals for the year ahead then losing sight, and failing to make it happen? In this episode, Maddy shares her unusual vision boarding technique that helped transform not just her business, but helped her achieve every goal she set for herself in 2023, so you can do it too. We unravel the practical implications of the Law of Attraction and quantum physics...

Send us Fan Mail Ever wondered how to construct a compelling strategy? We'll get into the nitty-gritty using a jewelry brand as our case study. I'll illustrate how aligning your brand with your audience's values can drastically enhance your visual and written aesthetic, product descriptions, and key messages. We'll also discuss the foundational steps of a winning marketing camp...

Send us Fan Mail Ever felt like you're just spinning your wheels with social media marketing, trying to figure out how to get your potential customers to actually buy?  We're here to give you the lowdown on why a good marketing funnel is super important.  We'll chat about our own journey in tweaking our marketing game, creating a strategy that's not just effective, but also doe...

Send us Fan Mail Can you confidently say you have conquered the marketing world? We've got a powerful episode that will challenge your perceptions on the right path to take when it comes to marketing strategies. We break down the great debate on outsourcing versus in-house marketing, defying the misconception that outsourcing is the be-all and end-all solution. We take you through the realiti...

Send us Fan Mail Ever wondered why your digital marketing efforts fall flat despite adhering to 'proven' strategies? What if we told you there's a more effective way to cut through the noise and resonate with your audience?  Get ready for a deep dive into the power of email marketing. We provide hands-on tips to optimise your campaigns, delivering the right message at the right time...

Send us Fan Mail Ever felt stung by a hater's comment? What if we told you that it could be a sign of your success? Buckle up as we dive into the murky waters of criticism and backlash, and emerge with a startling revelation - haters can actually fuel your growth! We'll take you through the psychological maze of haters, the fine line between hate and constructive criticism, and, most imp...

Send us Fan Mail Has your dream ever turned into a nightmare? Mine did when my successful marketing agency hit rock bottom, leaving me with an $85,000 tax debt and an unhappy team. In this raw and personal journey, I peel back the curtain and share the events that led to the near closure of Birdcage Marketing. This period forced me to confront my ego-driven ambitions, reassess my leadership, and o...

Send us Fan Mail Ready for a deep dive into the rollercoaster world of paid ads? Hold tight as Maddy share scandid insights from my 6-7 year journey running ad campaigns, unraveling why paid ads can prove to be a game-changer for your business, without demanding any extra time. We expose how so many brands end up getting burnt by paid ads and the agencies managing them, and, by contrast, how not t...

Send us Fan Mail Today we're going to imagine a world without paid social media ads. Which probably scares a number of brands who still rely on these ads to keep their business alive. But, it's coming. Even if you don't currently use paid ads you'll want to know what Maddy has to say because what she shares will affect how you do your social media marketing now and in the futur...

Send us Fan Mail In this episode, Maddy answers the most common question she received from brands this week; "how do I actually use digital marketing to get ahead of my competition?". Maddy breaks down (step-by-step, as always) the exact process we use at Birdcage Marketing to keep our clients ahead of their competitors through a content-first approach, so you can do it too. Links mentio...