Write This Down with Maddy Birdcage

Send us Fan Mail This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely me...

Send us Fan Mail In this episode of Not So Kind Regards , Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuse...

Send us Fan Mail In this episode of Not So Kind Regards , Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcomi...

Send us Fan Mail In this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owner...

Send us Fan Mail We are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powe...

Send us Fan Mail In this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business wit...

Send us Fan Mail In this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Ma...

Send us Fan Mail In this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mis...

Send us Fan Mail In this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic adv...

Send us Fan Mail In this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss cri...

Send us Fan Mail Identify as a multi-passionate entrepreneur or marketer? This episode is for you.   Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself...

Send us Fan Mail About this Episode:   Is perfectionism getting in the way of you taking action and getting it done?   In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offerin...

Send us Fan Mail It’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna?  >>>Details on your special code to join us for Winning Season below.   In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and n...

Send us Fan Mail How can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story. In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and...

Send us Fan Mail No one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that ever...

Send us Fan Mail Join us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that reso...

Send us Fan Mail In this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks. Maddy and Georgia d...

Send us Fan Mail From closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look lik...

Send us Fan Mail Struggling with your brand's online presence? Want to align your visuals with your audience's deepest aspirations? Curious about the latest and most effective branding strategies? You're in the right place. In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients&ap...

Send us Fan Mail Humans make sense of the world through stories. In today’s episode, Maddy Birdcage and Caroline Moss are going to teach you exactly how to use marketing psychology to craft stories that instantly connect with your audience through Birdcage Marketing’s™ Audience Schema framework.   Keep listening for real life examples to help you master this concept in your content and marketing m...

Send us Fan Mail In today’s episode, hosts Maddy Birdcage and Caroline Moss welcome renowned business coach, serial entrepreneur, and published author Jess Williamson to the show. Jess shares her incredible journey of resilience, spanning five different businesses, and how she became a celebrated business and mindset mentor. She discusses the challenges she faced and the transformative moments tha...

Send us Fan Mail Sales slumps are a natural part of business and an opportunity to test your resilience. In this week’s episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again.  We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales...

Send us Fan Mail You’re going to want to get your notes app out for this one. In this episode of the Not-So Kind Regards Podcast, we interview Dallas Pay, the founder of True Colours, a festival fashion wear brand that’s taking the world’s festival wear by storm.  Dallas shares her journey from being a cheerleading coach and retail worker to creating a thriving business that scaled from $5K to $95...

Send us Fan Mail Have you ever wanted to peek behind the curtain of our half a million-dollar sales funnel? In this episode of the Not-So-Kind Regards podcast, Maddy Birdcage and Caroline Moss reveal the secrets behind their wildly successful evergreen funnel for Birdcage Marketing School.  Discover how we've managed to generate over $500,000 (please note updated correction) in revenue with m...

Send us Fan Mail Welcome brand builders and digital bad a**es. In today's episode, Maddy Birdcage and Caroline Moss interview Maria, one of our Senior Strategists at Birdcage Marketing. With nearly two decades of experience in marketing, Maria shares her journey from HR to becoming a marketing expert, her love for understanding consumer psychology, and her unique approach to client interactio...