Write Publish Market

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers...

In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repur...

In this episode, Jodi shares an update on the third edition of Write. Publish. Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing an...

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.   Time Stamps: 00:00 Write P...

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares...

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world exam...

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges an...

In this episode, Jodi shares a progress update for the third edition of Write. Publish. Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a work...

In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become boo...

In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent "book time" to effectively manage and complete the project.    Time Stamps: 00:00 Publishing Timeline and Productivity Tips 04:39 "Realistic Goals: Scheduling for Success" 06:56 "Take the Fi...

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for bu...

In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..   Time S...

In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and...

In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the "long game" by focusing on efforts that align with your bu...

In this episode, Jodi speaks with Ashley Shepherd, an author and book marketing strategist, about the often-overlooked but powerful strategy of leveraging preorders for self-published books. Ashley breaks down the distinction between preorders and presales, the benefits for self-published authors, and her preferred method of hosting preorders on websites to maximize profit and control. The convers...

In this episode, Jodi updates listeners on the status of the Write. Publish. Market. Book revision. Jodi is in the preparatory stage and went through her course Book Prep Bootcamp to reorient her mindset from business owner to writer, and organized her notes and ideas using sticky notes on the wall. Jodi also discussed her plan moving forward, preparing listeners for detailed explorations of the w...

In this episode, Jodi chats with self-publishing expert Monique Mensah about how business owners writing books and other self-publishing authors can achieve traditional publishing quality. They discuss essential steps like hiring genre-specific professional cover designers, understanding the various editing types available in the marketplace, and leveraging platforms beyond Amazon to maximize cont...

In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effect...

In this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee's c...

In this episode, Jodi kicks off a special series by announcing the upcoming revision of Write. Publish. Market., scheduled for early 2025. This third edition addresses significant industry changes since the second edition was released in 2019. Jodi discusses the rise of AI in publishing, advanced print-on-demand options, and evolving standards for self and hybrid publishing. Throughout this series...

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particu...

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks...

In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides pr...

In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle's unique approach to creating a print-only, visually engaging book series intended to serve as a practical "business binder" for entrepreneurs. They also discu...

In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficien...