Write Publish Market

In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier.    Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure re...

In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you've been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process.    Time Stamps: 00:00 – Welcome to Wri...

In this episode, Jodi interviews Heidi Yarger to break down three of  the biggest myths around book visibility—and what actually moves the needle for business owner authors.   Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can...

In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they're rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like.  ...

In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals.   Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn't yo...

In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool.    Time Stamps: 00:00 – Welcome...

In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the "messy middle" when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to you...

In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that's a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book vis...

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your...

In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.   T...

In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.   Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishi...

In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.   Time Stamps: 00:00 – Introducti...

In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn't) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen....

In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new "Do the Math" sections in the newest edition of Write. Publish. Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.    Time Stamps: 00:00 – Introductio...

In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.   Time Stamps: 00:00 – Introduction and s...

In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write. Publish. Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term succes...

In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.   Time Stamps: 00:00 – Welcome and int...

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.   Time Stamps: 00:00 – Welcome and episode introduction 01:00 –...

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential too...

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podca...

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and busines...

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.   Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it,...

In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write. Publish. Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch da...

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps...

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for buil...