WOW Women of Wealth Podcast w/ Tracey Sofra

A client recently told me she asked ChatGPT to help her earn an extra $500. It gave her a step-by-step breakdown… And it even ended with a cheerful: “You got this, girl!” Sounds helpful at first glance. There was just one problem… Almost none of the advice was practical for her actual life. AI had made a bunch of assumptions about her time, her skills, and her resources. And it had absolutely no u...

A colleague asked me something recently that caught me off guard… “I want to help my kids learn about money... but I have no idea where to start.” And honestly? Most parents feel the same way. We know money skills are important. We know we should be teaching our kids about it. But how do you actually do it without their eyes glazing over or them tuning you out completely? Here’s the thing most par...

Ever heard this type of advice? “Just stop buying lattes and you’ll be rich.” How about this gem: “You should have it all figured out by now.” Yeah... Look, I’m willing to say the truth no one wants to admit out loud: Most popular money advice is rubbish. It sounds catchy. It looks great on a social media tile.  But when you actually try to apply it to your real life… It falls apart. And worse… So...

“I felt like I was walking on loose sand... I didn’t really know where to step.” That’s how Lisa described her financial life before she joined our Financial Confidence Program. She had no debt… She had some savings… But she had absolutely no idea what to do next. She’d walked into financial planners’ offices before… … and been told to come back when she had more money to invest. Can you imagine?...

You know that burst of energy you feel at the start of a new year? The excitement, the motivation, the determination to finally get your finances sorted… It's powerful stuff. But here's the thing… That same energy can actually work against you. It’s the same thing that happens to a balloon when you inflate it too fast. It pops, right in your face. And if you try to overhaul your entire fin...

Have you ever had one of those years where the math just doesn't add up? The income didn't stretch far enough… The bills piled up… And unexpected expenses hit you out of nowhere. If that sounds familiar, I want you to know something important: You're not alone.  And more importantly… … you're not stuck. A rough financial year doesn't mean you've failed. It means you're...

We’re already well into the new year by now… And if you're like most women, you've probably got a mix of hope and overwhelm swirling around in your head. New goals and fresh intentions…  Big dreams… You get the gist. But here's the thing… Unless you take the time to reflect on what actually happened last year, you risk repeating the same patterns that kept you stuck. The good news? It&...

After 20 years as a single mother… Sonia Piani had very little super, no real investment plan, and a retirement future that looked “pretty bleak.” She knew she needed to do something different. But she didn't know where to go, who to trust, or how to even start. Then something kept popping up on her Facebook feed (that something was me pointing the finger, apparently). She took it as a sign… ...

Have you ever looked at your bank account and wondered... "Where did all the money go?" You're definitely not alone. Even with the best intentions, it's so easy to fall into spending patterns that quietly chip away at your budget and keep you stuck instead of moving toward your financial goals. But here's the thing... I’m not advising you to live like a monk or deprive yourse...

Remember lay-by? If you're from my generation, you'll remember that when you wanted something you couldn't afford, you paid it off bit by bit...  … but you didn't get to take it home until it was fully paid off. These days, we have "buy now, pay later". This gives you instant gratification with the goods in hand immediately. And while it might seem like a harmless middle...

"I wish I'd started sooner." "It's too late for me to fix my finances." I hear these phrases all the time from women who feel like they're behind or have missed their chance at financial success. But here's what I want you to know... It's never too late, you're not too old, and you are absolutely not behind. Your financial journey starts the moment you d...

What if I told you that a high-earning accounting professional was terrified she'd end up homeless under a bridge in retirement? Sounds impossible at first. But that's exactly where Susan Bell found herself just months ago. Despite earning a top marginal tax bracket income as a partner in a large accounting firm… … Susan was living in complete financial fear. She was making impulsive money...

How have you been feeling lately? Are life's responsibilities burning you out or overwhelming you? We can all feel like that from time to time. And when this happens… It’s helpful to have a total well-being plan in place. Now… That might sound a bit fluffy coming from a financial expert. But I can assure you, a well-being plan is something that each and every woman absolutely needs to look at....

Have you ever wondered how certain women become so successful? What are their tricks to achieving greatness? The reality is… All successful women have certain habits and characteristics in common. That's why in this episode of the Women of Wealth Podcast… I'm sharing 10 habits of successful women that you can start practicing today. Specifically, you'll discover: Why successful women s...

You know that feeling when you get your paycheck? For a moment, everything feels like it's falling into place.  You breathe a little easier.  Maybe you treat yourself, pay some bills. And then before you know it, you're left wondering...  What the hell happened?  Where did it all go? If you’ve ever found yourself in this situation… You're not alone.  I've been there too, even as a...

"I felt like a complete idiot around finances…" Those were the words from Dr. Larissa Rusca when she first joined our WOW Women community. Here's a successful GP who had chaired major boards… … led executive teams… … and managed multi-million dollar budgets for organisations… Yet when it came to her own money?  She felt completely lost. That's why I invited Larissa to share her i...

"Money doesn't grow on trees." "We can't afford that." "Rich people are greedy." These aren't just throwaway comments from your childhood… They're the invisible scripts that have been running your financial decisions for decades. And until you identify them… … they'll keep sabotaging every goal you set. In my latest Women of Wealth podcast episode,...

June 30th just passed. New financial year.  Fresh start. But here's what usually happens next... You set ambitious money goals. Get excited for about two weeks… Then life gets busy and those goals quietly fade away. If that sounds familiar…  Know that there's a better way. In my latest Women of Wealth podcast episode, I share the 100-day challenge that can completely transform your financi...

June 30th is racing towards us. And if you're like most women I speak with, you're probably thinking about your tax return in the most basic way possible. Get your paperwork together.  Lodge it.  Hope for a refund. But what if I told you that simple approach could be costing you thousands of dollars every single year? In my latest Women of Wealth podcast episode, I break down the tax strat...

At 40, Bethany was a single mum of three with just $2,500 in superannuation. No savings.  No safety net.  And facing the terrifying reality that she'd retire with only $220,000 to her name. But then something extraordinary happened... In less than two years, Bethany completely transformed her financial future. And now… She’s projecting to retire with just under $1 million instead. How? She sta...

Someone asked me this question years ago, and it stopped me dead in my tracks: "What do you want?" It sounds like a simple question to answer on the surface. But I realised I had no idea how to answer it. I was so busy doing what I "had to do"...  Taking care of everyone else...  Going through the motions of daily life... … that I'd never actually stopped to ask myself what...

Have you ever wondered what happens to your money when you're gone? Most people think it's simple… Everything just goes directly to their loved ones, right? But here's what most people don't realise... Without proper planning, your hard-earned wealth could end up in the hands of creditors…  … get blown by financially irresponsible family members… … or disappear in unnecessary taxes...

"We're moving in together... should we open a joint bank account?" Raise your hand if you’ve asked yourself this question before moving in with your partner. Saying “yes” feels like the natural next step. After all, it’s a symbol of unity.  Of commitment. Something that says: “We’re in this together.” But before you march into the bank hand-in-hand, there's something you need to...

I was having coffee with a client last week when her phone started buzzing with news alerts about the market dropping 15%. I watched the colour drain from her face as she said: "Maybe I should just sell everything and go to cash until this all blows over." Have you ever had that thought? Here's what I told her (and what I'm telling you right now): This is exactly when most people...

Last week, a woman came to me after losing $65,000 on an "amazing investment opportunity" she found on Facebook. Another told me she's kept her money in a savings account for 15 years because she's "afraid of the stock market." And just yesterday… Someone confessed she ignores her superannuation statements because "it's all too complicated." What do all th...