WOW Women of Wealth Podcast w/ Tracey Sofra

"I don't care." As a young girl, those three words would ignite my father's passion like nothing else. "You MUST care," he would tell me.  "There's no such thing as not caring about the people and world around you." This simple lesson from my childhood has shaped every aspect of my life and business. And in my latest Women of Wealth podcast episode… I shar...

Last week, I was speaking with a couple who'd been together for 8 years... Yet?  They'd never had a single honest conversation about money. He didn't know about her credit card debt. She didn't know about his investment losses. And neither knew how to start the conversation without it ending in an argument. This is why, in my latest Women of Wealth podcast episode… I tackle a topic...

I was driving to work yesterday when it hit me... Despite decades of helping women build wealth and financial confidence, I've noticed a troubling pattern: The most successful women often put themselves LAST on their own priority list. Sound like anyone you know? If it does, pay attention… In my latest Women of Wealth podcast episode, I tackle this head-on with a question that might make you u...

Do you cringe when your superannuation statement arrives in the mail? You're not alone.  Most women toss these statements into a pile, never to be looked at again. But here's what most don't realise:  This single document represents what will likely become your largest asset over your lifetime. With employers now contributing 11.5% of your income (soon to be 12%), your super is silentl...

I was recently interviewed about the "feminisation of wealth" – a powerful shift happening right before our eyes. Did you know there's an estimated $4.9 trillion set to be passed between generations in Australia alone by 2030? The big question is:  Are women prepared to manage this wealth effectively? The research might surprise you.  Women actually make better investors than men in...

Recently during a family holiday with my sisters, I had a revelation... Despite growing up in the same household with the same parents and financial DNA, our relationships with money couldn't be more different. One sister would immediately say "We can't do that, it costs too much". Meanwhile, I'd be thinking…  "How can we make this work?" These limiting beliefs were...

Yesterday, I was talking with a client who confessed something I've heard countless times before: "Tracey, I feel so guilty whenever I spend money on myself... even money I've worked hard to earn." I could relate to this so much… How about you? This feeling of guilt around spending isn't just uncomfortable… …it can actually prevent you from having a healthy relationship with...

"The share market is too risky." "You need a lot of money to start investing." "It's impossible to understand how it works." If you’ve ever spoken these words, whether out loud or to yourself… Then you won’t want to miss the brand new episode of the Women of Wealth podcast. In this week's episode, I break down exactly how the share market works and reveal: The...

Did you know that 80% of women prioritize their family's daily needs over their own financial future? And here's what's even more surprising... According to new research, most women don't start saving for their own future until their 40s. In this week's eye-opening episode, I reveal: The surprising psychological reason why women feel guilty spending money on themselves Why only...

Did you know that 72% of adults feel stressed about money at least some of the time? And according to a recent study, people experiencing financial hardship are twice as likely to suffer from anxiety and depression. But here's what most people don't realise: Financial wellness isn't about becoming wealthy overnight... It's about creating a sense of control over your finances - even...

"Should I focus on paying off debt or start investing?" It's one of the most common questions I get from women in their 40s and 50s. And the answer might surprise you... In this week's podcast episode, I reveal: A little-known super strategy that lets you "catch up" on years of missed contributions (perfect if you've taken time off to raise kids or care for family)...

Ever wished you could make money while sleeping? Sounds too good to be true, I know. Well… In my latest Women of Wealth podcast episode, I reveal exactly how this is possible through something called "passive income." But here's the thing... Most people get it completely wrong. They think passive income means getting rich quickly without doing any work. That's not how it works. At all. But when yo...

Here's something fascinating:  Women are better investors than men. Not because we're smarter or luckier... But because we make fewer emotionally-driven decisions.  In fact… High-income men are almost twice as likely to buy stocks based on "gut feeling" than women (13.7% vs 7.5%). And, in this week's Women of Wealth podcast, I reveal: Why being "cautious" with money is actually a superpower The Co...

75% off at Karen Millen. My heart started racing. My shopping bags were already cutting into my arms.  But I couldn't resist checking out that closing down sale... What happened next in those cramped changing rooms revealed something profound about women's relationship with money. In this week's Women of Wealth podcast episode, I share: The fascinating psychology behind those "you deserve it!" sho...

Just the other day, I tried logging into a popular retail website... And couldn't even get in because of Black Friday sales traffic. The machine behind those tempting holiday deals is more powerful than ever. And while I'm all for capitalism (I really am), I refuse to be a victim of impulse buying that destroys our financial goals. In this week's Women of Wealth podcast episode, I reveal: Why unsu...

Empowering women financially doesn't just change individual lives… It transforms entire communities and economies. Don’t believe me? In my latest podcast episode, I dive deep into why women's financial empowerment is crucial not only for gender equality but also for fostering sustainable development and economic growth. Here's what you'll discover: The key components of financial empowerment and h...

Self-care isn't just about bubble baths and meditation apps. Did you know that neglecting self-care could be silently draining your bank account? In my latest podcast episode, I dive deep into the unexpected ways self-care impacts your financial well-being. Here's what you'll discover: The real reason overspending feels good in the moment but harms you long-term How emotional decision-making might...

Ever wonder how your mother's views on money have shaped your own financial journey? In my latest podcast episode, I dive deep into the powerful influence our mums have on our money habits—even when we don't realise it. I recently sat down with four incredible women who've been long-term clients of mine. They opened up about the invaluable money lessons their mothers imparted to them, and how thes...

Have you ever felt like the rug has been pulled out from under you? Maybe you've lost your job, faced unexpected medical bills, gone through a divorce, or suffered the loss of a loved one. Life's unexpected financial downturns can be overwhelming, and rebuilding after such setbacks can seem like an impossible task. But I'm here to tell you—there is hope. In my latest podcast episode, I share actio...

Sometimes all you need to get unstuck is to ask the right questions. And if you’ve been feeling stuck in your finances… I’ve got just the thing you need. In the latest episode of my "Women of Wealth" podcast, I reveal: The 6 powerful questions that can unlock your personal growth Why understanding your values is crucial for financial success How to identify (and overcome) the fears holding you bac...

Have you ever bought something on sale, only to find it gathering dust in your closet months later? Or felt that rush of excitement from a new purchase...  … followed by a wave of guilt? You're not alone. And there's a deeper reason behind this cycle that most "experts" never talk about. In the latest episode of my "Women of Wealth" podcast, I dive into: The real reason you can't stop shopping (hi...

Did you know that it takes women an average of five years to recover financially from a divorce? Or that 27% of divorced women live in poverty compared to just 11% of divorced men? I've seen firsthand how divorce can derail even the most carefully laid financial plans. Now, I can’t prevent anyone’s divorce. But I can help you rebuilt your confidence (and your nest egg) after divorce… And that’s ex...

Did you know that women retire with 50% less superannuation than men? Or that 60% of women cite lack of knowledge as their biggest barrier to investing? These are just a few of the eye-opening statistics I discuss in episode 23 of the "Women of Wealth” podcast. As someone who's worked with thousands of women over three decades to grow their financial confidence, I've seen firsthand ho...

You've got your financial plans in place. Your budget's working like clockwork, and you're feeling pretty good about your progress. Then suddenly... life throws you a curveball. An unexpected illness. An accident. Something completely out of your control. What happens to all those carefully laid plans? It's not a fun topic, I know. But it's one we can't afford to ignore. In...

Have you ever been told that investing in multiple residential properties is the key to a comfortable retirement? I've heard this advice countless times over my 34-year career as a financial advisor.  But here's the shocking truth: Retiring solely on residential investment properties could leave you asset-rich but cash-poor. In my latest Women of Wealth podcast episode, I'm lifting the...