Worth Every Penny Joycast

One of the best tricks I have up my sleeve for running a successful photography business is turning all of my amazing, right-fit clients into repeat clients.   It's easier than you might think!    Hit play to learn how I keep my clients coming back to me time and time again (after they've gushed about their experience to their friends, of course)!    Wondering where to find your first few clients?...

Have you ever felt like you can't have a career in photography? Like it's unrealistic, or just not something that someone in your position could do?  Today I'm chatting with Army veteran, new mama, and photographer Michelle DeLurme who felt the same way… until something shifted. Hit play to learn what that was and how she went from working 80-hours a week to just a few hours a DAY while still gene...

What if you could turn your everyday activities (like grocery shopping or heading to Target) into marketing activities for your photography business?    Today I'm going to show you how I learned to book new clients everywhere I go!    Hit play to learn how to start a natural conversation about your business with anyone.    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/p...

Did you know you can actually CONTROL how many competitors you have?  Yes, seriously! It's in YOUR control.  Hit play to learn how I figured out what made me so special and different that my competition totally disappeared.    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-120    SHOW TRANSCRIPT:  http://keap.li/durik8   BOUTIQUE BREAKTHROUGH – 8-WEEK WOR...

After losing her full-time job, mom-of-4 Keilynn White followed her husband's advice and went ALL IN on her photography business. But a year later, her business still wasn't making any money. She felt stuck, discouraged, and frustrated.  Thankfully, that's when something changed. (Something BIG.)  Hit play to learn how my student Keilynn went from making zero money her first year to running a high...

I used to think that if I went on vacation, that meant taking time away from my business.  It was so scary!  But let me tell you something…  As a photographer, you NEED to step away from the grind once in a while. It's GOOD for you and your creative juices.  Plus, there are actually some business-building things you can do on vacation that don't feel like work AT ALL!  Hit play to learn 3 ways to...

When I started my photography business, the last thing I wanted to be was pushy or salesy. So I sent my clients off on their own to decide what prints to order on their own time… they were busy mommas, and I thought that was serving them!  But I was WRONG.  If you're using online galleries you're doing what I was - causing decision fatigue for my clients and ruining any chance I had to make a mean...

Decades after picking up her first camera at age 10, Dawn couldn't shake her dream of finding a way to earn money with photography. So with her kids grown, she decided to give it a go. But after a few years of trying to figure it out on her own… her photography business was going nowhere. She was frustrated and struggling to trust her talent as a photographer (ever been there?)  Thankfully, after...

Momentum is something we all want (and need). But where do you find it?  Thankfully, I stumbled on the greatest momentum trick ever when cleaning out my garage!  And that trick can help your photography business right now. Hit play to learn the two keys you need in order to generate consistent momentum as a boutique portrait photographer.    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.j...

I am still flying high because of a top-secret marketing event I took my 3 kids and my college intern to last week. There were only 800 people at the event, but I snuck a few of my big takeaways out for you so that you can use them in your photography business right now. Hit play for all the secrets. RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-114   BO...

A homeschooling mom-of-three, Ashlie, started out as a crime scene photographer.   But once her youngest became a toddler, she decided she was ready to go full-time with her own portrait photography business.    Yet nothing was working.   Ashlie wasn't quite sure how to tell her husband about the hole she'd gotten herself into…   And then it got interesting ;)   Her husband started seeing $1000+ d...

When I was a brand-new photographer, it happened.  When I told the father of one of my daughter's friends that I was a professional photographer … HE SMIRKED.  I was livid. Embarrassed. Ashamed. Has that ever happened to you?  What I've figured out is that to some people, photography looks like a hobby, not a career.  It's not their fault. They just don't know what career photographers put into ou...

You're busy. And that's AWESOME because that means you're succeeding in what you love - photography!    But at a certain point of busyness, you just have nothing left to give.    Should you start taking fewer clients?  It depends.   If you're so busy with great clients and want to keep growing so you can give your family all the little extras …   (and treat yourself, too!) …   It might be time to...

Ever said to yourself, "Oh, I'm too old for that."    That's what my student Cheryl told herself.   Photography had become an expensive hobby as she chased her 4 kids around photographing their sports.   Yet as the kids grew up, Cheryl found she had more time for herself.   Was she too old to pursue a business as a photographer? Hit play to hear how Cheryl discovered her gift and a new career that...

I don't know about you, but I know that when I don't hit my goals things in my head start to get messy and the bully in there gets vicious. So today, I have the solution to make you "psychologically bulletproof." If you're beating yourself up and you need a little protection from any bad experience you've had, press play.   RESOURCES: BOOK: THE GAP AND THE GAIN WORTH EVERY PENNY JOYCAST SHOW NOTES...

My student Cindy had TONS of competition, or so she thought. So she was busting her butt for $300 orders. And totally burned out.    "I thought I was serving my clients, but I wasn't serving myself."    When she switched her business model to boutique, she was floored …    $15K in 4 months???    With all that "competition?"   Yes, yes YES!!    Hit play to hear how she did it. RESOURCES: WORTH EVER...

There's a powerful exercise I love doing with my students when they get stuck in the buts.  I'm not talking about anatomy here…this is a G rated podcast!  The buts I'm talking about on this podcast are the buts that your mind comes up. You know you've got them. They are all the reasons why you tell yourself you can't have what you want.  Hit play to hear me doing this exercise with 600 students at...

Have you ever wondered what it would be like to visit my photography studio in Springfield, Illinois? Twice a year I welcome a group of boutique photographers in for 2 days. And this week is the first time this year my students will be here. So what happens when they visit? Hit play for a sneak peek of what is about to happen for these 150 photographers when they come to town and to learn how you...

Angela was always "that mom with a camera."  A stay-at-home-mom, she did photography as a hobby, hoping she'd one day turn her side gig into a real business.  She had a TON of equipment …  But measly sales.  And no idea how to "level up."  Her hubby told her if she wanted to make her photography into a real business, she'd have to just "figure it out."  She didn't listen.  And he was the FIRST per...

Christina was a hard-working mom of five who had to put her photography business on hold because it was taking over everything.  There was tension between her and her husband… There was never enough time for the kids… She was so stressed her hair was literally FALLING OUT.  So she put her family first - and quit for 2 years!  But she MISSED having a creative outlet. A purpose. A passion.  She had...

Are you a photographer who dreams of having a photography studio? Go, you! My goal today is to save you from jumping into a studio before you're ready. Hit play to learn what to do first to get your business ready for this next big step. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-103 FREE, 5 Day, Pain-Free Pricing Challenge April 18 – 22, 2022 www.joyof...

TAX WEEK TAX WEEK. There is no way around paying taxes if you run a profitable business and you live in the United States of America. As my businesses have grown over the years and my income has gone up, I've come to dread this week. It's the week where I can expect a call from the accountant telling me what I owe. Queue tears, panic, disappointment. In the early years of Sarah Petty Photography,...

Jennifer Tobicoe is a Chicago-based mom of grown kids who wanted to make a career change after her divorce. The problem: she suffered from severe panic attacks. Gripped by fear even answering the phone when an unknown caller was on the other end, she wondered how she would ever be able to be a photographer. Today, Jennifer shares her inspiring story of how she gained confidence for the first time...

I don't remember ever thinking I'd own a portrait photography business when I grew up. But then I hit my 30's, had twins and wanted the time freedom and income potential that starting a photography business could give me. I wanted to be the mom who had a career I loved AND be at everything my kids were involved in. Now, after over 2 decades of owning 2 businesses, I've learned a lot of lessons. So...

Carys Rouleau was a Canadian midwife who spent the last year and a half getting back into photography so that she could have better working hours and more time with her 4-year old son.  Today she's sharing her story of how she went from building her portfolio with free sessions to getting $3,400 client orders as a boutique photographer, and how she overcame her fear of pricing herself out of worki...