Worth Every Penny Joycast

After earning a degree in painting from Northwestern University, Jill Liebhaber accidentally fell into a career as a portrait photographer. What started as a job working in a portrait studio turned into a love for photographing kids that led Jill to open her own boutique portrait studio in Chicago. Press play to hear Jill's journey as a single woman who has supported herself on her income from Joo...

One year ago, he hated his career at a tech firm so much that the Sunday Scaries had started on Saturday. He dreaded Mondays and the job that was sucking the life out of him. Every weekend, he'd squeeze in photography sessions, dreaming of what life as a career photographer would look like, but the math didn't make sense. At $300-$500 per session, he couldn't cover the mortgage. Now, a year later,...

It's no surprise that our first-time $100K Yay Award winners from 2021 had so many tips on how they broke the $100,000 in revenue using the boutique model that we had to turn this into a two part series. Friend, if you haven't broken $100,000 in revenue in your portrait photography business and have made it your goal to get there in 2022, hit play for these hot tips. Then model what you learn in y...

A record number of my portrait photography coaching students hit $100K in 2021. Yep, in the middle of a global pandemic. Ever wonder how they make it rain Julies ($1k clients) … to the tune of nearly $10K a month?  Wonder no longer! Today on the podcast, I've gathered up my newest group of $100K Yay! Award winners to share their best tips with YOU! If they can do it - YOU CAN, TOO! Hit play to sta...

Los Angeles is the City of Angels…and former actress Kendra felt like she needed a miracle to get her photography business off the ground.   LA has almost as many photographers as actors, so Kendra was trying to out-discount her competition to stay in business. Things had gotten so bad, she couldn't even pay herself!  But THEN, something happened that changed everything - and she got her first $6,...

If things aren't going as quickly or as smoothly as you'd like in your photography business, it might be because you aren't 100% boutique in all 10 of these areas in your photography business. Today we're going to walk through an assessment so you can score yourself on where your opportunities for improvement are. Be sure to DM me on Instagram @Sarah .Petty after this episode with your final score...

Ever feel like you are re-living the same low paying, work all the time life in the name of being able to have time with your family? That was me in the first few years of my business. I felt like I was stuck in Ground Hog Day, the movie. I ended each year SO empty. Exhausted. Tired. Cranky. And disappointed at my profits. Even as my revenue went up, I was STILL working all the time. I was learnin...

One of my favorite things to do is share stories of what my students have overcome to inspire you to keep going. I can't wait for you to meet Lindsey Linhoff, a working photographer of 15 years who had always offered her clients digital files. In October, she decided to go all in on the boutique model. And within a few short weeks, she had 12 bookings and a $5,000 order! Hit play now to hear Linds...

Here we sit at the beginning of the year and you might have some frustration from how last year ended. Wondering if how much you worked or how much of your heart and soul you put into your business was even worth it? Or maybe you are wondering if you are cut out for a life as a photographer or wondering where the proof is that this will work. I got that wrong for many years, and I want to straight...

It seems like at the start of a new year, everyone you do business with raises their prices. From your hair salon, to your trainer to your physical therapist and even your subscriptions. So as a photographer, should you raise your prices, too? Hit play today for some photography pricing tips for you. RESOURCES: FREE 5 DAY CHALLENGE www.joyofmarketing.com/challenge WORTH EVERY PENNY JOYCAST SHOW NO...

Welcome back for part two of the two part series: 5 Phases of growing a photography business that fits your life.    In part one, I shared what those early phases of a boutique photography business look like, especially when you have a growing family. Now it's time for part two where I'm an open book about how Sarah Petty Photography and my life shifted as my family grew. If you're curious about w...

Balancing a business and a family, while super rewarding, is never easy. It is even harder when you have major life changes, like a pandemic, a new baby, or for me this year, my youngest child going off to college. Today, I want to share the 5 phases my photography business has gone through over the last 2 decades and what to pay attention to, no matter what phase you are in. You can have a photog...

The holidays mean family time. Catching up with people you don't see every day, lots of food, fun, and sometimes drama. Your family wants to know what's going on with your business. So what should you share? And what should you keep to yourself? Today I've got some tips for how you can not only talk to your family about your business, but also get them cheering for you! Pop in your earbuds and let...

Oh my goodness the holidays get expensive. And the last thing I want for any of us, is to go into debt for this. So today, I'm sharing one simple thing photographers can do before Christmas gets here to bring in extra revenue to cover all those last minute expenses. Even if you have a LOT on your plate right now and no time to shoot any sessions. The best part - it takes maybe 15 minutes. You read...

Tax write offs, really? What even does that mean? Entrepreneurs are always talking at the end of the year about writing things off. Today, I am gonna dig into what it is and what it means for a photographer. And I'll go through 4 categories of tax write offs that you may have overlooked. Press play now and get ready to save some money! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmark...

Ever you wish you could do more for the causes and charities that deeply move you? Do you long to make a bigger impact? I bet you do, friend. Because you're a photographer, and I know that photographers have the biggest hearts on the planet. No matter what you've been through yourself, your heart is tugged to do more for others. So on today's episode, I'm highlighting three of my students who are...

One of my favorite things to do is to share stories of what my students have overcome and their wins to inspire you to keep going. So today that's what I'm doing. You'll meet Samantha Hardcastle, a small town stay-at-home mom of 5 kids who officially opened her business in January and within months had a $5,000 order and is now building her own home studio! Say what? Press play to hear what Samant...

It is the holidays and it is the time of year when we all go shopping, whether we like it or not. I want to change how you look at shopping this holiday season and share 4 COMPLETELY FREE Ideas for how you can start to build relationships and help local businesses you love. Hit play now to jingle and mingle! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-81...

As a mom and a photography business owner, I love when I can slip into auto-pilot. It's the mode that gets me through MANY hours when there is so much coming at me that it wouldn't be humanly possible to get everything done without it. But here's what I know happens when I spend too many of my days in auto-pilot in my business. It keeps me stuck, with little to no growth. So I'm going to share the...

Last year, my student Andrea Fleury, was a stay at home mom, feeling a little burnt out and needed something to spice things up to help find herself again. After a few failed attempts at photography, she'd convinced herself that it just wasn't meant for this lifetime. Then she decided to pick up her camera again. What happened next will amaze you. Tune in to hear how this dance studio owner turned...

Creating a really good photography price list can be complicated when you're trying to figure it out on your own. You can try to copy another photographers' prices, but what you don't see are the DOZENS of little hinges that make a big difference in how much your photography clients invest with you. Little things that there's no way you can understand about pricing unless you've spent years pourin...

When the career she thought she wanted turned out to be less than she'd imagined, my student Erin Lackey, slammed the brakes. This summer, she took a hard left once she realized that saying 'yes' to being an X-ray tech is less money than saying 'yes' to a photography client!" What she did about it will blow your mind. If you're chained to a career that's leaving you feeling 'meh' hit play now. RES...

If you've ever felt like you were meant for more in life, friend, this episode is for you. Event planner to big names like Tony Robbins, Bari Baumgardner spent most of her life trying to avoid sales. When she finally overcame her head trash around selling, she was able to build the company of her dreams. I asked Bari to come on stage at my 3-Day event for boutique photographers, Go Boutique Live,...

Tony Robbins, arguably the biggest motivational speaker who ever lived, was the closing speaker at the four-day business and marketing conference I spoke at last week. Yes, little old me, mama of three college kids who's just a photographer, got asked to speak on the same stage as Tony Robbins. How amazing is that? Friend, if you're in a season where you're feeling stuck right now, here are five p...

There is an elephant in the room and I don't want to tippy toe around this anymore. There's a reason why the people you look up in business to have gotten to the top. And it's because they picked the right mentor or coach for them. Along the way, I've chosen wrong and learned some expensive lessons. So I've developed a framework for choosing the right mentor and I hope you can use it to save time...